Flash sales can help you convert indecisive browsers into buyers, giving you a chance to get your inventory into a more balanced state. The right flash sale can lead to an increase in the number of transactions in a single day. Social media promotions of that sale can help you gain new customers and reconnect with prior big buyers.

With retargeting techniques, that single sale could translate into others in time. As customer loyalty grows, existing customers will be more likely to buy your other products. And they might even be willing to pay full price for them. Before deciding what products to include in a flash sale, start by determining why you want to hold that sale.

Do you want to:. With a clear goal in mind, you can then pick the right products. If you want to make more money, then you should feature your most expensive item or the one with the biggest profit margin. Timing is crucial for any flash sale.

There are some periods in which customers are on the lookout for deals. Consider Black Friday, for example. If you have a perfect gift idea for shoppers, launching a Black Friday or Cyber Monday flash sale makes a lot of sense. That said, you could also launch a sale at a less crowded time.

For example, you could launch an sale, in which the action begins at a. on November Running a flash sale when competitors are not can help you stand out. No matter what timing you choose, keep your sale period short. Most companies extend their sales for 48 hours, but not much longer.

Zeroing in on the target audience for your flash sale can help you craft a more effective promotion campaign. Ask yourself questions like:. Flash sales work best when your shoppers are constantly reminded that time is limited. Capture these people with deadlines and reminders.

Use a pop-up timer to push your customers to complete their purchases. Reiterate the urgency in your landing page copy. Talk to your sales team, warehousing staff, and others involved in your product pipeline.

Ensure you have plenty of sale items in stock before you launch your sale. Plenty of well-known ecommerce merchants give almost every customer free shipping.

Free shipping can reduce your cart abandonment rates, meaning more sales and revenue. Setting expectations builds trust and can increase customer loyalty.

A flash sale can spike your web traffic and sales volume, which can also put a strain on your customer service team. If the quality of your customer experience drops, you risk losing customers and damaging your brand.

Prepare your team for every flash sale. This is a must if customer satisfaction is to remain high. The shorter your flash sale is, the easier it is to create FOMO Fear of Missing Out in online shoppers. In addition to the length of your flash deal, you also need to consider when is the right time to launch it.

The key to any successful flash sale is knowing what your objectives are, Flash sales can be used to accomplish several different goals, including:. The goal of your flash sale will play a role in determining which SKUs make the most sense to discount.

If consumers are going to sit up and take notice, you need to offer a promotion that makes it worth their while to interrupt their day and go shopping.

For example, your approach to targeting loyal customers versus new customers will require totally different strategies. Existing customers will be more discerning in looking for higher-value purchases, so consider supplying these customers with a discount code sent via flash sale emails to segment this offer away from direct visitors.

Choosing to offer free shipping alongside your flash sale is an easy way to get more shoppers to convert. If your flash deal is eroding your profit margin, offering free shipping on all orders placed within the duration could cause you to make a loss on some sales.

Instead, you can choose to put a free shipping threshold in place to help your business reach a higher average order value. To run a successful flash sale, your fulfillment center will need to be able to process a large number of orders in just a few hours without getting overwhelmed.

This means you need to eliminate bottlenecks that could create delays. Email marketing. Sending a flash sale email at regular intervals once your sale has begun is a great way to drive urgency. Make sure to optimize your subject line with the details of your flash sale duration and promotion and provide.

Onsite pop-ups. Social media. Your social channels are one of the best places to amplify discussions about your flash sale.

Consider offering your followers an incentive in the form of a giveaway or other social discount in exchange for tagging friends in your posts. Product pages. Flash product pages are a key promotional strategy in their own right because they are visible in Google search.

Be sure to use exact keywords that reflect the features of your flash products. Sephora is driving buyer urgency with this flash sale on Huda Beauty eyeshadows. Because the offer is only live for 4 hours, this encourages consumers to act fast and engage in impulse purchasing behavior to secure the flash product.

Outdoor brand Black Diamond uses a targeted approach in its flash sale by only discounting one specific product for a limited period. A retailer will offer their goods at heavily discounted prices for a limited time to increase sales, raise their profile and attract new customers.

For the consumer, such limited-time deals are great news: they get a big discount, can save money and get acquainted with a brand they might not usually shop with.

Flash sales can last for several days, a single day — or sometimes even just a few hours. Some retailers will offer a daily deal, others will promote a particular flash deal or reduced price in a short window. While brick-and-mortar stores often run flash sales, they apply equally to ecommerce sites, with shoppers receiving flash sales marketing emails featuring click-to-open incentives and countdown timers to deal day.

The benefits of a flash sale are innumerable. They appeal to new consumers and simultaneously persuade existing ones to buy on impulse. Encourage shoppers to buy more by offering large discounts and one-time deals. Can aid long-term growth in your business by appealing to your target audience and attracting new customers.

A well-executed flash sale can raise brand awareness, boost revenue and attract new customers. However, it requires good planning to ensure success:. Be clear about your flash sale goal. Do you want to sell more of a particular product, sell lots of products and boost overall revenue or simply raise your brand profile?

Think carefully about the discount. It should be large enough to attract shoppers but not so big it negatively impacts your margins. Make it simple; the process should be quick and encourage sales. This may involve offering free shipping, making sure your ecommerce store is easy to navigate, offering coupons to incentivize customers and ensuring the checkout process is simple with checkout links.

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