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When they do, they'll appear here. Please wait Chicmi is New York's sample sale community. Sign up, and know about every sale! Sign Up or Log In. Join the Chicmi Pro family. We want to boast that same thought in the way that our customers approach life — by leaving the drama behind, focusing on the positive, and carrying only the essential things with us in life.

Our product is a direct reflection of that. Why it works: Your brand story doesn't have to be complicated to be meaningful. Sometimes consumers want a simple, minimalist, handmade leather good and don't need a fraught backstory to get it. What we can learn: Not every brand story has to be a harrowing tale of strife and conquest.

Simplicity in your story brand is a good thing. Cut out the parts that don't matter and highlight the ones that do. Why it works: They saw a problem, found a solution, and went to work.

Plus, the logo is just too cute. Storytelling has always been an essential part of our brand strategy. A customer remembers your story over the technical features of your products. In today's world, storytelling is more important than ever. Every market is saturated with an excess of choice.

Effective, authentic storytelling is what helps to break through the noise. Our journey of finding the world's most sustainable resource to produce the highest-quality products is at the heart of all of our marketing.

What we can learn: Many businesses are made to meet a need. Something is lacking, and the business aims to fill the void. Your brand story can and should absolutely share that journey, because if you perceive that there is a problem to be solved, odds are your intended audience will as well.

Why it works: It's cute. It explains their value system and why they do what they do. The visual branding is distinctly Notion , whose message is very much "this is why we do what we do and how we aim to help people by making work more simple". What we can learn: Your brand story doesn't have to be a wall of text.

Incorporating cute graphics or telling your story in unique and interesting ways can be super effective. After being a top-selling designer for a wholesale fashion company for ten years, producing a new collection every month, I know how wasteful, polluting, and unsustainable the fashion industry can be.

In the age of fast fashion, we've lost that connection to the people behind the clothes we wear every day. So I set out to create a better alternative : producing beautiful slow fashion clothing made the way it should be, and designed to be worn not just for one season, but year after year, so that you can look great while making a positive impact on the world.

I want to rebuild that connection to the amazing artisans who handcraft our styles, and an appreciation for the earth that provides the materials. I have sourced deadstock fabrics made from eco-friendly fibers from around the world, and work with the best artisans and ethical manufacturers to create long-lasting, high-quality clothes.

Consumers are looking for brands like Paneros that are focused on sustainability without compromising great style, quality, and fit. Why it works: Positioning yourself as an antagonist to a widely known problem is just good storytelling. It's David defeating Goliath, except in this metaphor, Goliath is the universally-hated fast fashion industry, and David is an insider dismantling the system after learning how the system works from the inside.

It's deep, and we're here for it. What we can learn: If your origin story starts in an industry with questionable or unethical practices that you took upon yourself to overhaul by going rogue and starting your own competing business… wow, use that.

That's powerful stuff, and people will eat it up. Why it works: Ling is a gamified language-learning app with a popular language blog. The husband and wife duo team saw a need to learn Thai and sought to meet that need with their existing skills mobile application development.

The site grew from there, and they've remained true to their mission of helping others learn an ever-increasing amount of languages. That's pretty cool! Storytelling is an essential part of our marketing tactics, as it can help us create an emotional connection with our audience and makes our brand more relatable.

Many of our content writers are language learners themselves and can relate to the challenges of learning a new language. We believe that this type of content motivates readers to learn languages and increases potential for them to use our Ling app.

Storytelling also invites readers to tell their own experiences in the comments, which means greater engagement on our blog. What we can learn: Find a need, meet it well, make customers who also have that need happy, profit.

The fact that Ling is founded by a husband and wife team is also awesome for humanizing the brand! Why it works: As counter-intuitive as it may seem, sometimes failure is an effective strategy for communicating a brand story.

Sure, we all want to seem perfect all of the time. But that's not realistic. People relate to someone who has tried, failed, and learned from their mistakes because we've all failed at one point or another. What we can learn: Share your story authentically , even if it isn't picture-perfect.

Backlinko is also quite effective because Brian Dean has done a stellar job of marketing himself as the brand. His fans are that much more loyal to Brian as the person, not simply Backlinko, the amorphous website.

Why it works: Dr. Bronner's has been around for over years, and its unique branding has been central to its messaging. From its chaotic and wonderful bottles to its strong stance on environmental issues, the company has been branding since before branding was even called "branding". Bronner's "We are All-One or None!

What we can learn: You don't have to do brand storytelling like everyone else. In fact, telling your story in a way that differentiates you from the crowd is pretty much always a good thing. Why it works: Halo Top is an international company, but that doesn't mean they take themselves too seriously.

Their brand story reads like an excited, normal human-person telling a story at a random social gathering. Casual, kinda funny, and most of all super excited about ice cream like most humans. What we can learn: Your brand story doesn't have to be uber serious to be effective.

Why it works: Canva is a design company, so they let the designs do the heavy lifting. What we can learn: Play to your strengths, and if you have your own dog food, eat it. Canva could tell their story in a dry, bland wall of text, but they're electing to show rather than tell, and they do it very well.

Why it works: Many of us know the pain of the endless back-and-forth when creating great content, especially when that creation process requires technical skill. A brand recognizing that frustration and then reflecting back a solution gets potential customers excited about trying that service.

The quality of the storytelling always shines through. We believe in the strength of our work, and time and time again has proved that getting it in front of prospective clients draws them in. We strategize with our dashboard to target Instagram and LinkedIn with our video work, and we strive hard to nurture a creative environment on-set to produce the best-quality content.

It is through this combination of great storytelling and strategic metrics that we have found success. What we can learn: We've said it before, but it's worth repeating : your brand story should be about the customer or, rather, potential customer.

What problems can you solve? How can you solve them, and why should people pick you over the competition? Why it works: The AWF obviously invested a ton of time, energy, and resources into explaining who they are, what they do, and their vision for the future. It's a masterclass in effective multimedia videos, images, infographics, and plenty of text.

What we can learn: Your brand story doesn't always have to be a fun, sexy, minimalist two sentences. Take the time you need to tell the story that matters and invest resources into telling that story effectively.

No two brands will have the same story, and brand stories will always uniquely reflect the values, personality, humor, and priorities of those who dedicate so many of their precious waking hours to the brand.

Brand story examples are great for drawing inspiration, but authenticity in storytelling is the key to doing it in a way that resonates with audiences. Authenticity is also the key to not sounding like a weirdo who just copied someone else's story.

Stellar brand storytelling examples · (Prezly is) software for modern PR · Storytelling example #1: Illuminate Labs · Storytelling Inspiring brand identity examples · Glossier · Hydro Flask · Jungalow · United Sodas of America · Boy Smells · Coca-Cola 15 Brands With an Awesome Visual Identity ; 1) Casper ; 2) Headspace ; 3) Airbnb ; 4) Chobani ; 5) Dropbox

Exclusive brand samples - From Couture Lipstick Branding to Exquisite Keyhole Packaging If you really want to sell the idea of opulence, chic and wealth across Stellar brand storytelling examples · (Prezly is) software for modern PR · Storytelling example #1: Illuminate Labs · Storytelling Inspiring brand identity examples · Glossier · Hydro Flask · Jungalow · United Sodas of America · Boy Smells · Coca-Cola 15 Brands With an Awesome Visual Identity ; 1) Casper ; 2) Headspace ; 3) Airbnb ; 4) Chobani ; 5) Dropbox

Beyond the ingredients and unique flavors, Zupan wanted to visually appeal to customers, too. In a Fortune interview, Zupan explains her strategy behind including color. Look at their variety pack or their curated theme packs: Both feature a minimal white box that reveals the kaleidoscope of colors when opened.

With flavors like Toasted Coconut, Strawberry Basil and Pear Elderflower, United Sodas totally changed the soda game. Each brand identity touchstone maintains the same visual language, effectively communicating their approachable vibe and delicious flavor.

What began as an experimental passion project of business and real-life partners, Matthew Herman and David Kien, evolved into a full-scale lifestyle brand selling candles, fragrances and undergarments that break traditional gender norms.

The founders created enticing, unique scents like Cinderose —a combo of rose and smoke or Purple Kush— a pairing of cannabis flower and suede. Their visual and non-visual branding details grant permission for anyone to enjoy their fragrances without any rules.

The Coca-Cola brand, or as many of us refer to it, Coke, is one of the most recognizable brands on the planet, and many associate it with happiness. And this is no coincidence.

Coca-Cola leads the industry branding and product sales because they appeal to their audience and leave a lasting impression. Even their iconic red and white logo has stood the test of time.

It uses a classic serif-script font to evoke a hand-drawn quality, making the brand feel approachable. Through consistency, their unmistakable brand colors and logo design, Coca-Cola continues to develop brand loyalty from die-hard Coke fans.

Patagonia is a worthwhile contender on our list for best brand identity examples. The brand has a highly recognizable logo, depicting Monte Fitz Roy in the Southern Patagonian Ice Field.

In addition, the public commends the company's high-quality products and commitment to slow fashion. Patagonia not only commits to their customers, but they focus on their employees too: The company closed all their stores , offices and warehouses in both the U.

and Canada from December 25 through January 2 to give their employees a much-needed break. Patagonia as a brand identity example truly shows the value of transparency and the power of consistency. As recently came to a much-needed end, many of us were delighted to share our Spotify Wrapped with our nearest and dearest.

A modest color palette of green, black and white takes a backseat to the colorful album covers played on the streaming platform. Since global listeners use Spotify on both mobile and desktop devices, the brand successfully maintains consistency across platforms.

Spotify's brand style guide allows external businesses to create branded playlists that show off their own identity, but visually they feel inclusive to Spotify's brand. In addition, these playlists become a branded asset unto themselves.

Originally, the playlists were launched to engage with their audience during quarantine, but they were so successful that the Olsen twins continue to release monthly music to engage with their audience. You can explore other style guide examples to see brands that have done it right.

Their no-muss-no-fuss red and yellow color palette is warm, friendly and accessible. Each aspect of their brand identity—from their logo and packaging to their overall brand message and tone—considers their target customer.

Think of Happy Meals or the playful characters like Ronald McDonald and the Hamburglar: Instantly you know McDonald's created these products for children. Both their consistent visual identity and their dependable products make them a trustworthy brand.

You can instantly recognize a McDonald's in almost every country. The brand successfully implemented cultural cuisine and localized marketing strategies to ensure that they are always aligned with their customers, no matter where they are.

Offering a wide range of creative flavors like Maple Almond Seed Butter or blended mixes of organic coconut oil, MCT oil, or chia and flax seeds, founder and CEO Jill Van Gyn created the Canadian brand to highlight the good fats and ingredients in nut butters.

What makes Fatso a particularly good brand identity example? The brand looks just as good on the inside as it does on the outside. The company supports a range of social justice efforts and has a commitment to inclusion. Even the product itself is non-GMO, vegan, kosher and gluten-free certified, making it accessible to a range of communities.

For the last brand identity example, Wix is in the mix. The website builder has found its place as a go-to platform for business professionals, entrepreneurs and self-creators through consistent branding assets and a reliable product. With a strong foundation and a clear identity, Wix allows others to build their own brands from the ground up, at every level.

In addition to creating websites, products like the Wix Logo Maker to The Branded App by Wix enable business owners to develop their own online presence and identities. Meanwhile, their Instagram is packed with fun illustrations and unique digital collages that play with the brand colors in creative ways.

When Dropbox began, they were rocking a minimal design, but as the brand evolved, so did its brand identity. Its rebrand features a vibrant, colorful, imagery-heavy identity that is a drastic change. Following in the steps of branding titans like Virgin, Southwest Airlines recently unveiled a fresh rebrand that injects the brand with a little more personality.

Its yellow, red, and blue tri-color scheme brings a sense of warmth, making the brand feel more welcoming—exactly what you want from an airline. Sonos has the exciting challenge of communicating their audio-centric brand visually.

Luckily, with a rebrand they turned their sonic brand into a treat for the eyes. Sophisticated black is punctuated by loud pops of color pun intended that reflect the product experience. Winc is a wine club that sends wine to your doorstep. The color palette is muted and sophisticated—perfect for an elegant wine club.

Their site features minimalist design and simple illustrations, well punctuated through colorful accents that keep the focus on the product.

This coffee roaster has a visual identity that pops with personality. Inspired by its animal-centric name, the site features a whimsical illustrated wolf and a clean blue-and-white palette. Everything from its merch to its cups uses the hand-drawn wolf motif, presenting a simple, signature visual identity.

This maker of modern teething jewelry has a brand identity far more sophisticated than your standard baby product brand. Naturally, with an emphasis on modernity, the brand takes a unique approach by using classic primary colors in creative ways.

A subdued gray is paired with pops of color and abstract shapes, giving it a cleaner, more adult feel. For many nonprofits, design can be an afterthought.

A unique logo resembles a brain in a head, a subtle nod to the neurological disorder. The bright blue is a vibrant hue, communicating an excitement and zest for life that the organization works to support. Glossier is the beauty brand all about simplifying beauty product shopping.

As such, their identity is simple and clean. Light colors and people-centric photography make it feel welcoming and accessible—just like their shopping experience.

Learn how to connect the dots of the business and take the basic knowledge to the next level of application. What is a Luxury Brand? What Makes a Luxury Brand? The main factor that makes a luxury brand is how exclusive it can be.

Take This Course. Why consumers shop? How they shop? Applications on retail management. See What's Included. CONNECT THE DOTS. NEXT LEVEL. Learn how to manage a retail business end-to-end. Learn More. Scroll to Top.

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