Sample giveaways for marketing

Engage your customers? Or something else? After all, promotional giveaways are hardly a new marketing tactic. Brands have been using giveaways and sweepstakes for as long as marketing has existed, hoping to generate interest and sales for their products or services.

So are you ready set your brand apart? The list of ideas is broken down into the following sections:. We'll start with the design and delivery of your promotional giveaway. The design of your promotional giveaway needs to be professional and aligned with your brand.

If people land on a standalone landing page that looks nothing like your website, the form is clunky, your rules and terms are hard to find, or the design looks like a scene out of Back to the Future , then you will immediately lose credibility. via GIPHY Take inspiration from this vacation giveaway from Adrien Gagnon:.

Build your own with ShortStack's Giveaway template View and Create Your Own The hero image is crystal clear and high quality, the text has a modern design edge, and the colors are on brand. There are certain elements of a promotional giveaway landing page that are proven to perform well.

So there is no point in recreating the wheel; learn from others and replicate what has been successful before. One way of doing this is to use a giveaway builder that has a library of proven readymade templates , like ShortStack:.

ShortStack contest template library View Templates You can start with a template and customize it to complement your brand. When contests and giveaways first hit the digital scene, a number of social media contest solutions entered the market.

In recent times we have seen a shift away from this type of contest and for good reason. This way, the success of your giveaway is not reliant on another platform. You control your own destiny. A common reason brands choose promotional giveaways over other forms of lead generation is because they naturally drive more engagement from participants.

Remember, your prospects are being exposed to all sorts of noise and information when they are online. Here are some promotional giveaway ideas for increasing engagement:. The best promotional giveaways are fun. They use elements of gamification to elicit feelings of intrigue and excitement in participants.

For example, 23 City Blocks Catering decided to give away 23 different prizes, on 23 different days. This is a crafty way to inspire curiosity and create engagement in a giveaway. Gamification giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template View and Create Your Own.

The next promotional giveaway idea to increase engagement is to use interactive marketing techniques. Below is an example from Grainfather Brewing who have used the concept of a wishlist to entice participants to engage with and enter their giveaway:.

User-generated content is a powerful force on social media and promotional giveaways are a great way to tap into this phenomenon. To think that your giveaway could be shared with other prospects of your business without your intervention is quite amazing.

All you need to do is provide participants the tools and encouragement they need to do so. A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest.

The key to a successful photo contest is striking a balance between ease and effort. The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share.

User-generated content giveaway example. Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own. Leads and participants are very different things. If you want to get a ton of participants for your contest then give away a holiday or a car. But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects.

Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers. Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants.

Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running.

Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition. Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template.

Which is why the offer you present to giveaway participants is a vital part of lead generation. Recipe books. Particularly effective when targeted at a local audience, a recipe book from a local restaurant is another great option for a promotional food giveaway.

This is a unique and thoughtful gift that will be appreciated by anyone who loves to cook. Food hampers. For something truly unique, consider giving away a hamper chock full of tasty treats from a popular restaurant. This is a great way to support the local food scene and give someone the chance to try out a new recipe.

Kitchen utensils. Regularly use kitchen utensils like spatulas, measuring cups, and oven mitts are always useful in the kitchen. Giving away these items with your logo on them is a great way to promote your business.

Cooking classes. Cooking classes from popular restaurants are a great way to promote your business and get people interested in the services or products you provide to the market. Beverage Giveaway Ideas For the beer, wine, or coffee lover, beverage promotional giveaways are always a hit.

Wine bottle holders. A wine bottle holder is a great way to promote your business. It can be used as a giveaway at trade shows or as a corporate gift. Luxury hamper. Create a custom luxury hamper that may include items like a bottle of top-shelf spirits, along with other luxury items like cigars or dark chocolates.

Alcoholic gift set. For the ultimate customer satisfaction, consider giving away a promotional beverage gift set that includes a custom printed koozie or bottle opener. Your customers will love being able to show off their new gear while enjoying their favorite beverages.

Decanting system. A wine decanting set includes a glass carafe, aerator, and pour spout. Branded glasses. Customers will love receiving a free set of wine and beer glasses or a growler filled with their favorite brew.

Home Goods Giveaway Ideas When you give customers a promotional giveaway that is specific to their home, it shows that you have taken the time to learn about them and what matters to them.

Kitchen towels. Kitchen towels are always appreciated. You could even consider adding a personal touch with an embroidered logo or message. Cookware set.

Another great way to personalize a kitchen is to give away kitchen cookware sets as promotional gifts. Cookware sets make excellent gifts for new homeowners or anyone who loves to cook. Herb planter. Perfect for any green thumb, this promotional item is sure to be a hit with your customers.

Flower vase. For a more elegant promotional item, try giving away flower vases. These can be used for fresh flowers or artificial arrangements, and they make a great addition to any home décor.

Choose a style that fits your brand, and include a card with tips on arranging the perfect bouquet. Branded calendar. A branded calendar is a practical and thoughtful gift that will be used throughout the year.

Recipients will see your company name and logo every time they consult the calendar, making it a great way to keep your brand top of mind.

Kids Giveaway Ideas So what about kids and parents? Free diapers for a limited time. Parents of young children go through A LOT of diapers. So why not give them a time period of diapers for free?

This is an incredibly generous offer that is sure to get attention. Baby proofing kit. Parents are always looking for ways to make their homes more safe for their little ones. A baby proofing kit is the perfect solution.

School supply package. Put together a backpack or tote bag filled with all the essentials for a successful school year, like pens and paper, highlighters, and sticky notes.

Add in some fun extras like custom pencils and erasers with your company logo. Lunchbox goodies. Spread the word about your brand by sending kids off to school with a lunchbox full of healthy snacks and drinks, plus a few fun items bearing your logo or message.

Activity books. Parents and kids will appreciate receiving an age-appropriate activity book filled with puzzles, mazes, and other brainteasers. Fashion and Apparel Giveaway Ideas When it comes to fashion and apparel, there are many options for promotional giveaways.

T-shirts are always a popular choice for promotional items, and you can get them printed with your company name or logo. You can also offer different styles, colors, and sizes to appeal to a wide range of people.

This is a great way to get people wearing and promoting your brand in a fun and unique way. Hats or beanies. One great idea is to give away custom hats or beanies.

This is a great way to promote your brand while also keeping your customers warm during the colder months. You can have your logo embroidered or printed on the hats, and you can even offer different styles and colors to appeal to everyone.

Scarves or gloves. Give your customers and employees gloves and scarves to fight off the chill, all while showing off your company logo. And for the summer months, give your customers a summer-ready look with promotional fashion and apparel giveaways featuring swimmers and board shorts.

Subscription-Based Service Giveaway Ideas What about business giveaway ideas for a subscription-based service? Free limited-time subscription. One way to entice people to subscribe is by offering a free, limited-time subscription. This gives potential customers a taste of what your service has to offer without having to commit to a long-term contract.

Subscription discount. Offer a discount on the first month of service for new subscribers. Follow our actionable formula from this post, and your giveaway campaign will be much more than just gifting a cool surprise to your target audience!

This will do wonders for your brand recognition and turn each giveaway participant into a true fan of your brand. You can announce them on your Instagram page, telling followers that whoever likes and comments on your post will have a chance to win one of your products. Asking people to fill out a form on a landing page created for this purpose will help you gather email addresses and set off a chain reaction for your future marketing efforts.

Check out this giveaway landing page that promotes a free three-month gym membership:. Image source: Shortstack. A carefully designed email giveaway will boost all of your social media profiles and can lead directly to more sales.

While any giveaway contest will attract attention, you should be extra careful about the gift. The goal here is not just to draw attention to your brand, but to attract potential customers.

However, unless you sell iPhone accessories or service mobile phones, that kind of attention will hardly monetize later. For that reason, gift products your target audience would love having, ideally something from your own roster.

But if you give away the full Harry Potter boxed set, you can be sure that both parents and kids will be interested! And even more importantly, once the giveaway is over that interest will remain. Since they fit your buyer personas much better, your future marketing efforts will be much more effective.

But that would be leaving so much opportunity on the table! Using tools designed specifically for giveaways and prize contests will give you more advanced options, including the option for contestants to collect points by sharing the giveaway— more on that later.

The first giveaway email should go to your existing email list. Not only will this email get you more participants, but it will also tell you who the most engaged email subscribers are. Those who regularly open your emails and sign up for the giveaway when they learn about it are probably ideal customers.

Note that information for your future marketing efforts. Subject: BIRTHDAY GIVEAWAY — Earn a yearly supply of our product and other prizes. The countdown has started: 10 days from now, our birthday giveaway begins!

Five other winners will get rewards, too. And each participant will get a special surprise at the end! Stay tuned for an email with more details in the upcoming days. The launch day giveaway emails should not only have the right copy, but also be visually appealing. Image source: ReallyGoodEmails.

Just make sure the prize is mentioned in the subject line. The email body should include a thank you note, as well as the most important part of the whole giveaway—several ways for the participant to improve their odds of winning by sharing.

This can be anything from following your Instagram, LinkedIn, Twitter, and Facebook accounts to liking a specific YouTube video, sharing a giveaway link with friends, etc. This is another reason we recommend using giveaway apps, as they have plenty of functionalities integrated.

Image source: Woorise. The fourth giveaway email in the sequence is there to re-engage with contestants. This email should repeat how they can improve their chances of winning, especially because some of your recipients probably marked the thank you email as read without actually reading it— it happens!

Also, if you have a leaderboard, you can mention it in this email. This giveaway email should trigger the good old fear of missing out, or FOMO.

Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

Totally Promotional's sample request program lets you try a product before you buy it. Simply hit “request a sample” to fill out the form Free item Giveaways are a popular way of promoting a brand, and they've been a staple of marketing since before the digital age: Sample giveaways for marketing





















The Affordable and easy meal options body Budget-friendly dining options include a thank you note, as markefing Affordable and easy meal options the most yiveaways part maroeting the whole giveaway—several ways for the participant to improve their odds of winning by sharing. Fitness trackers. If you want your customers to really work for the code, you could create a puzzle or brain-teaser for them to solve:. Next Post Sumome vs OptinMonster vs OptiMonk: Which One to Choose? Free pet care services for a year i. See Full Bio. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time. Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:. For example, if you are a business that specializes in selling health and beauty products, you could create a basket filled with spa items such as scented candles, bath salts, and lotions. AMAZING LOW PRICES. Here are a few of our favorites that are sure to be popular with your customers. Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Struggling for marketing giveaway ideas? No matter your niche we've got you covered Buy one get one free (BOGO) Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company Free item Free product with purchase Sweepstakes Sample giveaways for marketing
Whenever possible, gift your own products. Written Sample giveaways for marketing Stacey Corrin Sample Products Marketplace Corrin. Marjeting an exit-intent trigger and a marleting to show only mmarketing product pages will make your giveaway campaign more effective. To up the ante, give premium freebies to those that enter within a certain timeframe. Skip to content Services Agency About Contact Log in Sign Up Book a strategy call. Whitney is the Content Marketing Manager of Drip. Engage your customers? And the best part of all? Add your brand name or logo to create a useful and appreciated promotional item. Product updates: Introducing OptiMonk AI. Contest and Landing Page Features. Reusable water bottles. It can be used as a thank you gift, an incentive for employees or customers, or simply as a way to show your support for a local business. Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company For example, if there were 10, tickets sold and you expect 40 Marketing giveaways increase traffic and help potential customers Go ahead and pick out your favorite marketing giveaways We are happy to send samples free of charge to any legitimate business or Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Sample giveaways for marketing
If you sell givesways, then this is an obvious one. The goal Vocal sample packs to generate Reduced-price meal deals for your Giveawaays before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. fantasy magicalcreatures dnd mimic dicebox artistsoftiktok smallbusiness. Death Wish Coffee Company is an excellent case in point. Local, organic products. Know your goals. A well-executed giveaway can be a powerful marketing tool. Did you know that these promotional products are even shown to have better retention with customers? Branded Travel Products Set the rules of your giveaway. Want to laser-focus the contest on your most engaged customers? Design a game related to your brand or product, and you will hit the engagement jackpot. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign. Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Free product with purchase For example, if there were 10, tickets sold and you expect 40 Marketing giveaways increase traffic and help potential customers Go ahead and pick out your favorite marketing giveaways We are happy to send samples free of charge to any legitimate business or Photo contest Quiz or survey Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! Sample giveaways for marketing
Discounted merchandise today may glveaways hard to do if this is the first time Sanple are running a giveaway, but over Sample giveaways for marketing you will become familiar with Vocal sample packs types of questions asked at every stage of the campaign. Find out for yourself by signing up for your day free trial today. The easiest solution is to give away your own products. You should also focus on comfortable styles that people wear often. Common goals include:. If you sell clothes, then this is an obvious one. By Whitney Blankenship. Make the most of new technology such as Chatbots to automate some of the customer service process. If you're like most small business owners, you're always looking for ways to attract new customers and grow your business. This is especially effective if you own a small business that sells products that are consumables or have a short shelf life. With a little creativity, you might be able to identify a theme and prize that makes for a more engaging contest. Here are some promotional giveaway ideas for increasing engagement:. All they need to do is share it on social media with a unique link! Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! A promotional giveaway is typically a product with your business logo or slogan. These items are often referred to as promotional products or swag, and their For example, if there were 10, tickets sold and you expect 40 Marketing giveaways increase traffic and help potential customers Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo A promotional giveaway is typically a product with your business logo or slogan. These items are often referred to as promotional products or swag, and their Struggling for marketing giveaway ideas? No matter your niche we've got you covered Sample giveaways for marketing

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6 Best Instagram Giveaway Ideas In this article, we take you Vocal sample packs how to launch a social media giveaway or giveawaye and share Affordable and easy meal options ideas that will Budget-friendly family meals you giveqways with your maroeting and Samplle customers. A consultation is a great way to show potential clients what you know and how you can help them solve their problems. Please enable JavaScript in your browser to complete this form. Another great way to promote your small business is to partner with other businesses in your area. Create the perfect interactive content to pull leads in. 9 Amazing Giveaway Ideas That Work

Sample giveaways for marketing - Sweepstakes Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

Free music downloads or streaming service subscription for a year. Free pet care services for a year i. One way to make your giveaway stand out is by incorporating a charity element.

This could be as simple as donating a percentage of proceeds to a worthy cause, or you could make the entire giveaway about giving back. For example, you could host a food drive and offer a discount or freebie to everyone who donates. This is a great way to get your customers involved in something bigger than themselves and make them feel good about doing business with you.

One fun way to increase engagement and excitement around your giveaway is to gamify the entry process. This means making the act of entering the giveaway itself into a game.

There are a few different ways you can do this. You can also set up a scavenger hunt, with clues that lead entrants to different landing pages or social media posts where they can enter the giveaway. Other ideas include trivia quizzes, spin-the-wheel games, and more.

Make it even happier by giving away a box of fun things to help people relax after a long day. It can include a couple of bottles of wine, some gourmet cheeses, and maybe even a gift certificate to a local spa. Your company logo will be prominently displayed on the box, and your customers will appreciate your thoughtfulness.

If you want to really make a small business day, include a "surprise" coupon in your giveaway basket. This could be for a future purchase, a percentage off their next purchase or even a buy one get one free coupon.

Seeing as how small businesses are always looking for ways to increase revenue, a little surprise like this will definitely be appreciated! Service add-ons show your customers that you care about their experience with your business and are willing to go the extra mile to ensure their satisfaction.

By providing supplementary services, you can differentiate your business from the competition and attract new customers. Some examples of supplementary services that small businesses can offer include:. Free consultations.

Free trials. Discounts for referrals. Specialized services. A product launch is an excellent time to host a giveaway. Customers are already interested in your product and a giveaway can help generate even more excitement.

To make your product launch giveaway successful, consider the following tips:. Offer a free sample of the product with purchase. Give away a limited-edition version of the product. Give away a branded item like a tote bag or t-shirt.

Offer free shipping on all orders placed during the launch period. Include a free gift with every purchase over a certain amount. Offer discounts on future purchases for those who participate in the launch giveaway.

Send out thank you cards or emails to everyone who participates in the launch giveaway. Know your goals. Set the rules of your giveaway.

Choose the right prize. Figure out how to promote your giveaway. Keep it legal. Run the giveaway fairly. Plan for success and failure. Entering a giveaway is easy - all you have to do is like a page, share a post, and tag a friend.

But what goes into making sure a giveaway is successful? There's more to it than just putting up a prize and waiting for people to enter.

In order to make sure your giveaway reaches its full potential, there are a few things you should avoid doing. Not having a clear purpose or goal for your giveaway. Not promoting your giveaway enough.

Making your entry requirements too complicated or difficult. Not having an engaging prize that will attract people to enter.

Not following up with your winners after the giveaway is over. Avoid these mistakes and you'll be on your way to running a successful giveaway! Get in touch.

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Oct 17, 8 min read. Effective Promotional Giveaway Ideas For Small Businesses. Run A Photo Contest. Free Gifts With Every Purchase. Discounts Vouchers For The Next Purchase. Gift Customization. Branded Swags And Merchandise. Themed Gift Baskets. Be Creative And Show-off. Partner With Other Businesses.

Give Back To Community. Gamify Your Entry Process. Happy Hour Box. Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers. Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional.

Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox. One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest. With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next.

Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign.

Take a look at this example by Jysk Vin :. Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway.

This way, they can inform all their site visitors about the giveaway without making them go to a new page. With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter. With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers.

Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways. Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes.

But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email.

Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors.

Instead, you can create a simple form with a few input fields and show it only on relevant product pages. And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time.

Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not. Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway.

They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value.

They list all the products you can win with their individual prices and links to product detail pages :. In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way.

A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales.

Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it. Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign.

If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store.

You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions.

At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products. Because Brooklinen frames the invitation email around the giveaway, instead of the survey.

Completing the survey is only a simple condition to join and it takes two minutes. Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion.

If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site. Livingshop uses a campaign to survey their customers at checkout:.

Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine. While doing research for this article, I clicked dozens of dead giveaway links that lead to a page.

And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction. Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign.

When you visit one of their old giveaway pages, first, they inform you that this campaign is closed. Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list.

So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.

Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:.

The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway?

Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands.

And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store. Death Wish Coffee Company is an excellent case in point.

So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:. If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand.

That way, you get instant access to their customers plus you get to share the promotional costs. For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia.

Giveaways are one of our favorite strategies for generating ecommerce leads. But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.

Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games.

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