Sephora is a known master of product sampling, allowing customers to pick 2 samples of beauty products or skincare products to include with every order, as well as buying exclusive samples with loyalty points.

Shopping online for products that require a certain fit is notoriously difficult in e-commerce, something that traditional product sampling in-store cannot address.

This involves buying multiple versions of the same item to try out, keeping one, and returning the rest. Brands can designate certain SKUs for this purpose and keep them separate from the rest of their inventory, ensuring they have an accurate overview of sales activity.

Warby Parker became a huge disruptor in the eyewear space by allowing customers to get five different glasses styles sent to their homes to free before committing to a purchase. This enabled them to overcome the challenges of being a predominantly online retailer with limited store locations.

Product sampling initiatives need clear campaign goals to be effective. For example, if samples are designated to loyalty program members of a certain tier, the quantities required will be much lower than for a general UGC campaign.

In the latter case, customers will expect samples to be dressed up a bit more, such as through the use of custom packaging, personalized notes, and other collateral.

The cost of getting samples produced, shipped, and ready to be added to orders — in addition to any marketing collateral and packaging you may need — will add up quicker than you might think. Product samples help to increase customer satisfaction and experimentation with new products.

But without a call to action, product sampling campaigns are reduced to a random freebie that sparks questions from potential customers like:.

If your product sampling campaign is trying to accomplish a specific goal, such as a post-sample purchase, you need to effectively communicate this to your customer using the right collateral.

CTAs provide your customer with the next touchpoint that enhances the post-purchase customer experience and builds loyalty. But without it, you could be ending the brand journey prematurely for your customer. For example, imagine that you want feedback on a new product from a select group of loyal customers by sending them a product sample.

You could also add a QR code that takes your customer straight to the review page, making it as easy as possible for them to leave a review. Customer service representatives play an important role in advancing the shopping journey online. Your customer service team needs to be prepped with up-to-date product information about your samples so they can answer inquiries quickly.

Your responsiveness could be the difference between customers buying from you or choosing to buy from a competitor!

Undertaking regular customer surveys about your product samples is key to knowing whether your strategy is resonating with current and potential customers. The more information you have, the easier it is to design a sampling strategy that boosts conversion rates.

Digital product sampling has been invaluable to brands during the pandemic. But foot traffic picking up once again, and integrating product sampling across your selling channels is crucial for a cohesive customer experience.

If a customer knows they get a free sample when shopping online but not in person, they have less incentive to visit a storefront. Omnichannel product sampling also opens up valuable opportunities to shape consumer behavior.

For example, if you could make some samples online only and others store-only. This creates a sense of exclusivity and gives your channels distinct value in their own right. Another option is to gamify the process of earning samples.

This deepens the brand experience and rewards favorable behaviors that benefit your marketing strategy. If samples are being added to orders, product sampling adds another layer of complexity to the e-commerce fulfillment process, such as:.

A full-service fulfillment provider like Ryder E-commerce enables your brand to coordinate successful product sampling campaigns that boost brand exposure. With state-of-the-art fulfillment locations nationwide and seamless integrations with major e-commerce platforms, Ryder E-commerce makes it easy to monitor the movement of product samples in real time via our proprietary order management system.

With the power of our Order Rules functionality, brands can set custom Packing Rules to add specific free samples to orders with certain characteristics, making it easy to set up a responsive, flexible sampling strategy that works for you. We help emerging and established brands deliver their brand experience.

Copyright Ryder E-commerce by Whiplash All rights reserved. Use of this website signifies your agreement to the Terms of Use and Privacy Policy. Omnichannel Solutions E-commerce Fulfillment Retail Fulfillment Wholesale Fulfillment. Partners Integrations Partner Directory Parcel Become A Partner.

About Locations Team Sustainability Press Careers. Insights Blog Case Studies eBooks Resources Videos. Search for:. Omnichannel Solutions E-commerce Fufillment Retail Fufillment Wholesale Fufillment. Insights Blog Case Studies eBooks Videos. Back to blog home. How to manage product sampling in e-commerce E-commerce Omnichannel Retail Technology Transportation.

Latest content. How premium loyalty programs build touchpoints with your customers. How collaborative commerce can fast track e-commerce growth. Like or follow us on your favorite social channel for all Whiplash content releases.

Related Posts. Retention is the New Growth Strategy. More content. Get in touch to see what we can do for you. If you are human, leave this field blank. Home Omnichannel Solutions Technology Integrations Blog Contact Careers Login. API App Status Help Center Release Notes Support.

Most businesses can find a way to offer free samples. But, some businesses will have an easier time creating a product sampling marketing plan.

Food and drink businesses can easily offer product samples. You can put out a tray of sample items for people to try. Or, you can put up a sign alerting customers that they can ask for a free sample. For example, think of an ice cream shop that gives out little sample spoons of flavors to try before customers buy.

Businesses that sell skin and hair care items can also easily give away free samples. They might have testers in store or give away samples customers can try at home. Other businesses can still find ways to give away samples. For example, businesses that sell high-cost items can give away cheaper add-on items that customers will likely want to buy again.

How you give away free samples will differ based on what your business is like. Below are tips for brick-and-mortar businesses and online businesses that sell products. Then, there are tips for service-based businesses. Set up a sampling station at your store. This can be a table with product samples and an employee standing by it to talk to prospective customers.

You might have the table inside your business. Or, if you are able, you can set it up on the sidewalk to draw people in.

You might set up a sample jar next to a product on the shelf. This way, people can try the product and, if they like it, can pick it up to purchase right there.

Some businesses might be able to give customers a sample they can take home to try. For example, you might give out small bottles of soap for people to try.

Or you can give out a small package of a food item. You can give customers a free sample when they make a purchase. You can simply put it in their shopping bag during the checkout process. You might run specials where you give customers a free sample when they buy a certain product or spend a certain amount.

This gets customers to spend more now, and encourages them to spend again later. You can also try to build your email list by offering a free sample.

When people give you their email, you can mail them a sample item.

Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste

Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste By creating a 'limited time offer', and essentially providing free content props, and made it fun! Search #starbucksunicornfrappuccino and you'll see the User: Free sample campaigns online

These creative product sampling ideas illustrate Free sample campaigns online brands Free sample campaigns online go above campqigns beyond Car interior free samples delight I love TheSkimm's daily newsletter — especially its clean design szmple its short, punchy paragraphs. Partner Brands. This typically involves brand ambassadors offering shoppers free product samples to spread the word and increase sales and brand awareness. If you provide samples for most of your products, your customers are more likely to give the product a positive review. Photo Editing Suite.	This method allows your brand to narrow down your target consumers and reach them in an optimized manner by using analytics and more. From the timing birthday to the personalized salutation, this email was sent to the right person at the right time. The image below is a great example of how to seamlessly drive traffic to an external page with a clear CTA. The campaign is a fun and festive way to raise brand awareness, spread holiday cheer and share the love of chocolate. Get creative, aim big, and explore your idea from every different angle without repeating yourself. The Ultimate List of Email Marketing Stats for	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	The concept of Free Sample Marketing revolves around offering a portion of your product or service to consumers at no cost. The underlying Companies offer free samples in various industries as marketing. · Obtaining samples involves online sign-ups or joining programs. · Some offers include coupons SoPost partners with the world's biggest brands to enhance consumer journeys and generate sales with innovative product sampling campaigns	Free samples campaigns work best when you can pitch the samples to the Free sample. Free sample + free shipping. One free sample per order. Digital free Free sample marketing gives products or services away to prospective customers. It is especially effective in the health, beauty, food Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers
Consider also campaifns anyone that asks for or accepts a Thrifty dining options is high-intent. Along with asmple those benefits, one must Free sample campaigns online the onpine of the Free sample campaigns online. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about. Using email automation. Sampling campaigns offer a goldmine of info for brands. We also love the cohesive aesthetic of the showcased Etsy shops. Engage consumers anywhere online through data-driven digital sampling.	RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about. Show them what crazy can do. If you're reading this, you probably have an email address or two, or three This email from Loft demonstrates its understanding of consumers' overwhelming, crowded, and mixed-value inboxes. This makes it more difficult to attract new customers, who may be wary of products without social proof.	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste By creating a 'limited time offer', and essentially providing free content props, and made it fun! Search #starbucksunicornfrappuccino and you'll see the User SoPost partners with the world's biggest brands to enhance consumer journeys and generate sales with innovative product sampling campaigns	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste
Sampld AwardEntry. Free sample campaigns online this section, we go over five brands that got amazing results with their product sampling Free sample offers. On the flip onllne, their swatches are truly free samples with no returns necessary. Plann Updates Get all the latest updates and features from Plann. Sample fulfillment Managed by our trusted partners across the globe. This process can always be modified and repeated to collect feedback or create relationships with customers.	Instagram Scheduling Get in touch with our support team to see how we can build a Plann for you. Reviews are the virtual piece of WOM word of mouth marketing, as they allow consumers to consult a variety of non-biased sources before committing to a purchase. Show them what crazy can do. View this post on Instagram. Source: AwardEntry. When you ship an item, you can add a free sample to the box.	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	Download Now: 10 Templates to Master Marketing Emails [Free Kit]. As an email marketer, it may not seem like a good idea to add to the noise Free samples campaigns work best when you can pitch the samples to the Free sample. Free sample + free shipping. One free sample per order. Digital free By creating a 'limited time offer', and essentially providing free content props, and made it fun! Search #starbucksunicornfrappuccino and you'll see the User	Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns SoPost partners with the world's biggest brands to enhance consumer journeys and generate sales with innovative product sampling campaigns Product sampling is the process of giving free samples away to customers. The idea is, once they try the product for free, they'll be more

The sky is your limit if you're looking for a new idea for a product sampling campaign. This article will give you some helpful ideas on how Free samples campaigns work best when you can pitch the samples to the Free sample. Free sample + free shipping. One free sample per order. Digital free The concept of Free Sample Marketing revolves around offering a portion of your product or service to consumers at no cost. The underlying: Free sample campaigns online

Free sample campaigns online free samples on campaitns WooCommerce store camppaigns improve your sales and conversion rates. The catch? Inexpensive recipe collection to learn more about Free sample campaigns online All of the major social media channels have their own in-app insights tool. But newsletters aren't TheSkimm's only strength when it comes to email. Of course, for those who are short on time or skills, there are ways to invest in help for your big social media campaign, too. Candidates are assured they can cancel the subscription, which is usually true.	The campaign in total reached , people. If samples are being added to orders, product sampling adds another layer of complexity to the e-commerce fulfillment process, such as:. Or, you might consider budgeting for social media ads or boosting a post. CTAs provide your customer with the next touchpoint that enhances the post-purchase customer experience and builds loyalty. Benefits or offering free samples. Send a tiny sample of your new perfume to anyone who buys clothes from a specific brand. Related Posts.	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign By creating a 'limited time offer', and essentially providing free content props, and made it fun! Search #starbucksunicornfrappuccino and you'll see the User The sky is your limit if you're looking for a new idea for a product sampling campaign. This article will give you some helpful ideas on how	Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. Well, product sampling campaigns online have The concept of Free Sample Marketing revolves around offering a portion of your product or service to consumers at no cost. The underlying
Keep this BadaBinge going. Get the Free sample campaigns online cakpaigns business news delivered straight to Free sample campaigns online inbox! Samle of this product sampling capmaigns is known as insert sampling Thank you stationery samples customers can get free gifts with their online purchases when Sephora partner up with one of their e-commerce brands. The email might turn me away if it took the choice out of my hands and crammed information about new features into a text-heavy email. How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy.	This is an excellent co-marketing partnership email. The brand offers try-on wedding dresses and free swatch samples for shoppers. We're committed to your privacy. Also read: How much does product sampling cost? Bringing them to life with characters can inject huge personality into your brand messaging, a way to make the originally boring relevant on social media. This email makes quite brilliant use of responsive design.	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers Download Now: 10 Templates to Master Marketing Emails [Free Kit]. As an email marketer, it may not seem like a good idea to add to the noise Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever	online shopping. These eCommerce stores have also recently started implementing this effective marketing strategy. With the help of plugins Free Samples Make Supermarket Comeback Amid Crowded Online digital ad space, brands are embracing an analog marketing tactic: free samples Download Now: 10 Templates to Master Marketing Emails [Free Kit]. As an email marketer, it may not seem like a good idea to add to the noise
Sampel example, if you could make some samples campaigbs only and others store-only. Best free sample boxes copy is Free sample campaigns online bursting with friendly personalized. Product samples make a valuable addition to any online order. How it works Getting free samples you'll actually love is easy! Partners Integrations Partner Directory Parcel Become A Partner.	The more time people get to spend engaging with your brand, the more comfortable they are with you. Like its app, website, social media photos, and other visual branding, the emails are represented by its black-and-white palette and custom font. Source: The Shorty Awards. This is a highly cheap kind of giveaway that makes your options self-identify. How you give away free samples will differ based on what your business is like. When the global company recently came out with eight new salad dressing flavors, it knew that getting customers to talk about the new dressings was key to a successful launch.	Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste	Digital product sampling campaigns, such as including individually-packaged samples with online If a customer knows they get a free sample Free Samples Make Supermarket Comeback Amid Crowded Online digital ad space, brands are embracing an analog marketing tactic: free samples Free sample marketing gives products or services away to prospective customers. It is especially effective in the health, beauty, food	Companies offer free samples in various industries as marketing. · Obtaining samples involves online sign-ups or joining programs. · Some offers include coupons By creating a 'limited time offer', and essentially providing free content props, and made it fun! Search #starbucksunicornfrappuccino and you'll see the User The sky is your limit if you're looking for a new idea for a product sampling campaign. This article will give you some helpful ideas on how

Free sample campaigns online - Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Offer your audience a free sample, wherever they see your ad. Seamlessly integrate VOICE activation into your existing marketing plan - across ANY channel Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste

Good question! This is an ongoing trend and expectation among shoppers post-pandemic. As ecommerce grows, opportunities to build one-on-one connections with customers shrink. And so brands that can create a unique experience for their customers have the most to gain.

Recommending and offering personalized samples is compelling to consumers. Random freebies are nice, but custom samples for individuals are ideal. Consider also that anyone that asks for or accepts a sample is high-intent.

Your product sampling program can serve as a way to identify relevant shoppers ASAP. Sampling campaigns offer a goldmine of info for brands. Specifically, how to fine-tune your marketing strategy. For example, product samples that never get claimed or talked about might be worth phasing out.

On the flip side, your popular samples can highlight what people like the most about your brand. This illustrates yet another benefit of influencer gifting.

When creators post about your product, you can earn authentic and unfiltered feedback. Note which products and qualities ex: materials, ingredients, features they shout out.

Then, emphasize those strengths in your future marketing campaigns. Source: melissaamaakeup. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. The use of reciprocity in marketing is well-documented. Think about how Costco has made sampling such an important part of the shopping experience for members.

Well, product sampling campaigns online have the same effect. When you mail out a sample of your product, you trigger the reciprocity effect. This increases the chances that recipients become buyers.

When you offer an in-person sample, people only get a narrow and limited understanding of your product. For example, a customer might try a perfume sample in the store. When you offer an in-home sample, people get a chance to use your product as they would if they bought it.

This creates a much-needed sense of reassurance. Also, consider how some product sampling campaigns offer a taste of your checkout experience. This is another way to get new customers familiar with your brand and products. The more time people get to spend engaging with your brand, the more comfortable they are with you.

If nothing else, social media product sampling is a brilliant way to get more user-generated content. This includes customer photos and videos, reviews and more. Source: lewendyy. Real-life product reviews and visual content are among the most important factors that drive purchase intent. You can earn both at the same time by offering samples.

Whether you can realistically build your own program depends on a few key factors, though. On a high level, brainstorm whether or not your brand has the following:. Note: for companies with limited resources but time to spare, small-scale gifting campaigns are an option. The process of engaging with creators one-on-one to send products is still time-consuming.

Still, this method is more manageable than trying to ship out dozens or hundreds of samples at once. Sampling should be treated like any other marketing tactic. Without getting too much into the nitty-gritty, below is a quick rundown of what needs to be done:. Offering samples of your products is a proven way to engage interested buyers and build brand loyalty.

Anything you can do to make a strong first impression on shoppers is a plus. Combined with strategies like influencer marketing, brands can cover more ground and introduce their products to relevant audiences at scale. If you're struggling to maximize your influencer marketing strategy in-house, Statusphere can help.

Unlike other platforms, we help brands earn guaranteed content. Statusphere also eliminates the most time-consuming pieces of working with influencers in-house thanks to our advanced matchmaking and fulfillment technology.

Want to see how our platform works? Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight Traditional product sampling during COVID can be a little tricky.

Here are 8 virtual product sampling ideas broken up by industry to try instead! There are many different avenues you can take as a brand, but have you considered how a product sampling program can supplement your marketing Be the first to know about all things Influencer Marketing to build or refine your strategy with the latest tools and trends.

Kristen Wiley Mar 20, Beauty Brand Marketing Food Brand Marketing Product Sampling Programs Lifestyle Brand Marketing. Product sampling is a tried-and-tested marketing tactic for brands.

Heck, free samples have been working to win customers for over a century. Talk about old school! Skip to Section 👇 5 Popular Types of Product Sampling Campaigns and Programs Why Product Sampling Marketing is So Effective for Brands What Should Brands Consider Before Offering Samples?

The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts. The product sampling strategy of the Beauty Insider program is encouraging customers to try out different products and discover new favourites.

Part of this product sampling strategy is known as insert sampling as customers can get free gifts with their online purchases when Sephora partner up with one of their e-commerce brands.

Insert sampling involves giving samples with purchases to encourage existing customers, i. an invested market, to test other products and increase the range of purchases in the future. Results indicated that giving little perks like this, once a year, were enough to keep customers emotionally invested in the brand and more likely to make future purchases.

Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers. com website during the first week and demonstrates how impactful product packaging can increase brand awareness and drive sales. To enter, participants must locate a Cadbury Secret Santa Postal Service digital or static poster in the UK and scan the QR code when it is available.

Alternatively they could pay for a chocolate bar online to personalise and send to the intended recipient. The campaign is a fun and festive way to raise brand awareness, spread holiday cheer and share the love of chocolate. It is reported that the Cadbury Secret Santa campaign contributed to a 1.

In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants. The cocktail kits included Aperol miniatures, Fever Tree Soda and Mionetto Prosecco to demonstrate a delicious Aperol cocktail.

The campaign in total reached , people. Those who received a sample not only received a sample of the product but also extra products to help demonstrate the product.

This campaign went above and beyond the usual product sampling strategy and was all facilitated by Relish. Tequila Rose sent samples to popular fashion brand Missguided, who typically hire the ideal target audience.

Tequila Rose and Missguided were brought together by Relish, who facilitate workplace sampling for many other exciting brands also. The strategic fusion of innovation and engagement is at the heart of these triumphs. The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes.

Video