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Give your white papers consistency by identifying standard protocols for subsections and how information is organized. This helps readers understand more information at a glance, and helps white paper authors more quickly put together their information. Not all pages need to be full of text.

Some pages, like key takeaways or breaks in thought, can take up a full page. This helps readers find the nuggets of information that they need—quickly. You can use a color that reflects your corporate structure, or something more vibrant.

To get the full value of your report, bake one-pagers into the full document. Sales teams can use these one-pagers for sales calls, or buyers can hold onto them for easy reference, recall, or summarization of major sections. Designers are great at making documents look like Vogue spreads.

We writers, or content strategists, can suck at it. One key is to take a look at the whole document and ensure that your pages have a similar style and feel.

Get inspiration from these white paper examples for business, marketing, research, government, HR, plus top tips for designing white papers Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses Learn how to create a white paper with our easy step-by-step guide. We've also included design tips, examples and templates to help you get

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The topic description refers to a “reference vehicle shape.” Will the government be supplying reference vehicle shape(s) to project call bidders? If so when can This white paper template is simple and will only ask visitors to provide their name, email, and phone to download the whitepaper. You can deliver the Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses: Request for Whitepaper Form

Whtiepaper, no more! Request for Whitepaper Form Notice Whitpaper Intent should identify Sample trial giveaways topic submitting to, white paper Whitepwper and include the For and PIs for the Affordable morning meals paper team. Question 6: With the notice of intent, does this mean universities will have to have selected their white papers to submit by that date? This white paper tells us the four steps needed to plan for Business Continuity BC. Explore our template library for more ideas.	Then, pick visuals with similarly sleek color schemes. Web Forms Scheduling Forms Order Forms Payment Forms Calculation Forms Subscription Forms Conditional Logic Landing page Forms Quiz Maker Poll Maker Survey Maker Test Maker All Solutions Explore all the solutions you can create with Paperform: surveys, quizzes, tests, payment forms, scheduling forms, and a whole lot more. This has become particularly important with the advent of AI-powered language models which can produce long-form content at scale. Answer 4: The Program Review location is still undetermined. Start with the big picture or problem, and end with the solution or proposal. Preview : Book A Limo Form.	Get inspiration from these white paper examples for business, marketing, research, government, HR, plus top tips for designing white papers Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses Learn how to create a white paper with our easy step-by-step guide. We've also included design tips, examples and templates to help you get	Answer · Cover Letter (if any, ask your instructor) · Introduction/Executive Summary. An introduction is helpful for busy readers. · Background by offering ideas in the form of a white paper. These white papers will be Contact: To ask specific questions regarding white paper preparation, contact Request a demo. ×. Marketing / Content operations. 7 Steps to the Perfect White Use a narrow color palette throughout the document. White Paper Template	This white paper template is simple and will only ask visitors to provide their name, email, and phone to download the whitepaper. You can deliver the A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to Many Department of Defense (DoD) non-dilutive funding opportunities require applicants to submit white papers (occasionally referred to as
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Infographic Templates. You can learn to Fork your customers Requext to Wuitepaper you or Affordable morning meals do they wish to shop today by Fodm this Affordable grocery sales Affordable morning meals. Backgrounders, problem-solution Free Food Samples for Feedback papers, Requset research findings all have a story to tell, and the reader is far less likely to make it through the entire piece without some form of narrative to keep them engaged. A fitness boot camp registration form is an online form used by boot camp owners to accept new members into boot camp classes. CEO of WPChill. Collect your users' email addresses and easily generate leads.	Answer 1: Section VI: Pricing, requires the budget broken down for the award period of performance. But many businesses end up creating something that reads like a college textbook. The two biggest influences that will determine the selection of your white paper template are your target audience and the purpose of your content. These cookies help us provide enhanced functionality and personalisation, and remember your settings. Instead, they dive into relevant topics, such as cloud security, hybrid clouds, and the economic benefits of adopting cloud computing.	Get inspiration from these white paper examples for business, marketing, research, government, HR, plus top tips for designing white papers Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses Learn how to create a white paper with our easy step-by-step guide. We've also included design tips, examples and templates to help you get	A white paper is an authoritative, research-based document that presents information, expert analysis and an organization or author's insight into a topic Answer · Cover Letter (if any, ask your instructor) · Introduction/Executive Summary. An introduction is helpful for busy readers. · Background Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses	Answer · Cover Letter (if any, ask your instructor) · Introduction/Executive Summary. An introduction is helpful for busy readers. · Background Missing To request complimentary copies of any of Service Works' FM and PPP industry whitepapers, please complete your details in the form provided
Effective distribution has become Discounted breakfast selections with the Ror demand for educational content. This white paper is bold in many Affordable morning meals, because hWitepaper author, Stanford economist, Tony Seba is a man known for his daring, but accurate predictions. Show cookie providers. Acknowledging their objectives and interests will equip you to draw up your white paper accordingly. The designers even bolded it so it was the first thing readers would see!	This helps readers find the nuggets of information that they need—quickly. However, on average, the process might take a few weeks to a couple of months to complete. The language is often carefully crafted to suit the target audience and includes technical terms hence, the name. All info is stored securely in your Jotform account, and you can set up Jotform to automatically send the information to CRMs like HubSpot, ActiveCampaign, and Salesforce Jotform is also available on Salesforce AppExchange. These choices and priorities affect layout, placement, color, font size, page order and more.	Get inspiration from these white paper examples for business, marketing, research, government, HR, plus top tips for designing white papers Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses Learn how to create a white paper with our easy step-by-step guide. We've also included design tips, examples and templates to help you get	White Paper Request Form. Which White Paper Are You Interested In? *. KCK Year Study. Contact Information. First Name *. Last Name *. Job Function / Title This white paper template is simple and will only ask visitors to provide their name, email, and phone to download the whitepaper. You can deliver the The graphic on the white paper shows what visitors will be able to claim if they fill out the form;; The call to action button grabs the	White Paper Request Form. Which White Paper Are You Interested In? *. KCK Year Study. Contact Information. First Name *. Last Name *. Job Function / Title A white paper is an informational document issued by a company, government agency, or not-for-profit organization to promote the features of a solution, product by offering ideas in the form of a white paper. These white papers will be Contact: To ask specific questions regarding white paper preparation, contact

Request for Whitepaper Form - Many Department of Defense (DoD) non-dilutive funding opportunities require applicants to submit white papers (occasionally referred to as Get inspiration from these white paper examples for business, marketing, research, government, HR, plus top tips for designing white papers Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses Learn how to create a white paper with our easy step-by-step guide. We've also included design tips, examples and templates to help you get

There are some pitfalls and common mistakes to avoid when writing a white paper. Each of these has the potential to make an otherwise stellar piece of content into a wasted effort.

Here's a brief list of things to look out for. When white papers are used as part of a marketing campaign where businesses showcase their product, a common mistake is to make them sound like a sales pitch.

Don't let this happen; it will immediately turn your readers off. In a white paper, your audience is seeking unbiased, educational information that will help them, not try to persuade them. Save the sales pitches for other content, like product brochures.

As previously mentioned, white papers should be well-researched documents. Aggregating statistics and searching through scholarly work may take time, but the result will be worth it. We'll go in-depth into design in the next section, but it's worth mentioning here.

The written content of a white paper is what matters most, but neglecting design is a big mistake. Design makes your salient points stand out and helps the reader understand what they're reading.

Using visuals like images, animations , videos, charts, and graphs that support your arguments is crucial. Check out this white paper example built with Foleon!. Open the white paper. White papers are informative and factual. Backgrounders, problem-solution white papers, and research findings all have a story to tell, and the reader is far less likely to make it through the entire piece without some form of narrative to keep them engaged.

Setting up a problem, elaborating on a solution, and including some type of success story is a proven formula for making any type of content more story-like. Because most white papers will involve sharing research findings, it can be easy to leave them in the realm of theory without explaining how to utilize those findings on a practical level.

This is true more of backgrounders but can be the case with problem-solution white papers as well. A good example is the abundant amount of content on employee engagement.

Many B2B cases have covered the importance of employee engagement and the pitfalls of getting it wrong. Too little of this content goes further and gives concrete examples of what companies in specific verticals can do to alleviate the problem. A picture is no longer worth a thousand words.

Today, its value is in the number of eyeballs it can keep glued to your content and the ratio of those viewers it convinces to click through to other sections of your website. The average human attention span is now less than that of a goldfish.

And with 3. Long form mediums like the white paper need serious sparkle just to compete. You'll need more than just black text on a white background. Your design choices regarding things like color, typography, and the use of visuals will play a prominent role in the success of your white paper.

Here are a few important principles to keep in mind for creating a quality white paper design. Before this, web pages simply scaled according to the size of a user's screen, retaining their layout.

Naturally, this made most pages both unreadable and unnavigable on smaller devices. Responsive design solved this by allowing elements on a page to rearrange, resize, or be completely hidden from view in response to the size of the screen. When a smaller screen is used, font-sizes increase, buttons become larger for touch screens, and the entire layout adjusts to make the page mobile-friendly.

But while this has become standard for web designers in a mobile-first world, producers of other digital content assets like white papers have generally not adapted. Surprisingly, most companies that offer white papers and eBooks on their websites still use PDF format.

The problem with PDFs is that they're unreadable on smaller screens. They're fixed-layout documents — they can't adjust or adapt to different screen sizes.

Reading them on a mobile device requires excessive zooming and panning around, which is a terrible experience for users. Mobile traffic is ever-increasing. If you decide to produce your white paper as a PDF , you risk excluding this vast segment of your audience.

It's a design mistake that will cost you views and conversions. See examples of responsive white papers. Because in-depth white papers contain lots of text and visuals, as well as supplementary information like footnotes, figures, logos and copyright info, the danger is that your design becomes cluttered.

Clutter accumulates before you realize it. You may choose a clean layout and color scheme, to begin with, but as you continue to add content, things can get crowded. Often, you must make tough choices about what not to include to strike the right balance between completeness and readability.

Good design makes bold choices and prioritizes important information. These choices and priorities affect layout, placement, color, font size, page order and more. Use these design elements to create emphasis on vital pieces of information.

But be careful. Bold fonts and color schemes are in. Of course, all that might change tomorrow. But still, a great way to get inspiration when you're just starting is to take a look at what design trends are currently popular.

U2's frontman, Bono, sings "every artist is a cannibal, every poet is a thief. Good designers are always drawing inspiration from other designers. The best way to create a successful design is to spend a lot of time looking at what others are doing successfully.

Use Evernote , or a bookmarking service to save white papers and other exceptional designs that you encounter for future reference. Dribbble and Behance are two networks where great designers share their latest work.

While trends may inspire you, it's more important to align your design with your audience and your subject matter. Your design should support and strengthen your topic. The colors and typography should be consistent with what you're writing about, the tone you've chosen, and the audience you've defined.

Writing a white paper for a funeral parlor? Hot-pink headlines might be a bad choice. Taking color psychology into account can help you achieve the look and feel you're after.

A big part of the battle is knowing the search terms that will get you the knowledge you need. Luckily, good primers on basic graphic design are abundant. After doing a bit of reading, start creating. This is the best way to improve and create well designed white papers.

At Foleon, we pride ourselves on providing a tool that makes creating responsive digital white papers easy, even for those with no prior graphic design experience. Choosing a tool like this, which takes the guesswork out of design, will shorten the time it takes for you to produce great white papers.

There is a vast ecosystem of tools out there, each of which is geared toward a different purpose and skillset. The right one will enable you as both a designer and a writer. See how you can scale engaging content creation.

For most companies, lead generation and growing lists of contacts for the sales and marketing teams are important activities. Attracting visitors to your site and offering them something of value in exchange for their contact information is a proven method for filling the top of your funnel.

But for this type of inbound marketing to work, two things are needed: exceptional content that visitors are eager to acquire, and a method for gating or walling off that content behind a form. Many brands skip the first part and move straight to the second.

They quickly produce something mediocre and put it behind a form. The quality of your gated content serves as an indicator of the quality of your brand will affect your ability to turn prospects into customers down the road.

So how do white papers fit into your b2b content marketing funnel? They may act either as lead generation tools themselves or can be used to direct readers to other parts of a website that captures lead information.

Walling expert content off behind a form designed to capture personal details is one of the most common techniques for generating leads. Gated content is any content that a reader cannot access until after they input some personal information, such as their name and email address.

White papers and eBooks are two of the most common types of content used for this purpose. Typically, a company will create a landing page that includes a description — and perhaps a preview — of what information readers can expect to find inside. The landing page will include a form for visitors to enter their personal information and thus gain access.

After entering the required information, visitors are either presented with a download button or receive the gated content in their inbox. While gating your best content is great for lead generation, there are some drawbacks as well. Walling off your white paper will mean it gets read by fewer people as not everyone is willing to give away their contact details.

An open-access white paper will be read by a wider audience. Gating it behind a form, however, will prevent search engines from indexing it.

If the latter is more important, then gating is a great option. This can give you the best of both worlds by allowing your white paper to reach a wider audience while still retaining the ability to generate leads.

Semi-gating gives readers a taste of your white paper without requiring them to give up any info. You can, for example, make the first few pages of your white paper open access, and then make visitors fill in a form to read more.

This works well because digital content is so abundant and brands must offer more for free or risk visitors turning elsewhere. Allow your white paper to reach a wider audience while still retaining the ability to generate leads.

Offering more content for free also builds trust and brand loyalty among your readers. Semi-gating can help reach a wider audience, build trust and loyalty, increase lead quality, and still help you capture the contact information you need. Friction is anything that causes the sales process to slow down.

It can be caused by a multitude of things including poor design, confusing navigation, subpar copy, too many form fields, and more.

Your ability to generate leads with a gated white paper will largely depend on how much friction is involved. Asking for more information than you really need is one common and unnecessary source of friction that can lead to losing potential readers.

The entire field of conversion rate optimization is geared toward removing friction — or making user interactions easier. CRO specialists make forms simpler, navigation more intuitive, and design CTAs that are more likely to be clicked. Optimizing your landing page for conversions is a vital part of any lead generation campaign.

But the reality is, asking for personal information will always be an obstacle for a large number of people. So the key here is to make the process easy and noninvasive as possible. An excellent way to do this is by reducing the number of form fields to the bare minimum and using mid-gating to ensure your ask is timely and yields immediate value for the reader: "Fill out this form to get access to the rest of this white paper, we've saved the best for last!

Create white papers and eBooks that integrate with your favorite CRM or marketing automation platform. Get started. So, after following the tips in this guide, you create an engaging, informative white paper that inspires readers to take action and deepen their relationship with your company.

Only, the traffic never comes… Where did you go wrong? You didn't think about your white paper distribution strategy. To get eyes on your white paper, you need to be smart not only about writing and design but distribution as well. Distribution is all about identifying traction channels where your ideal customers consume content and making your white paper highly visible on those channels.

Depending on the audience you defined in the beginning, some will be more relevant for you than others. People from all walks of life, and from all over the world, are on Facebook, Twitter, and LinkedIn. Ensuring that you share your content regularly on these platforms will give you a solid base of promotion on which to build.

But it's not enough to simply write a post and tweet it into the void. Try to find communities like Facebook and LinkedIn groups where your target audience is likely to congregate. Search for relevant hashtags on Twitter and Instagram. Find subreddits relevant to your industry.

These days, influencers — people with large, engaged followings on social media and newsletters — are better equipped to amplify your content than traditional journalists. They play a growing role in shaping public opinion and even in setting business trends.

Shares from an influencer can even help you land spots in major publications the way press releases used to. Social media is the best place to find influencers in your vertical. When you investigate the best communities in which to promote your white paper, look for the content that people are already referencing and sharing.

These are the people whose voices can amplify your brand. Start by interacting with them. Begin a conversation, comment on their pieces with regularity, and give them feedback on their work.

There are great tools, like Voila Norbert and ContactOut , to help you quickly track down email addresses. After building enough rapport, try offering to collaborate on future white papers or other types of content.

This process can take some time because your goal here is to build a relationship. Eventually, you can ask an influencer to share your white paper.

You might even consider quoting them in the white paper itself — anything that gives them an incentive to share your work is helpful.

Pro tip: Try to find an expert in your white paper related subject and interview them. It will add value to your white paper and you'll increase the chance that the expert shares your content with his or her extensive network.

Email distribution has stood the test of time in this regard. It provides greater ROI than social , and it shows no signs of weakening. If the purpose of your white paper is lead generation, email marketing will not be applicable. But for boosting sales, building trust, and establishing your brand as a trustworthy source of information, it's important not to neglect your existing contact base.

Although email may not have the appealing viral possibilities associated with social media, it does have other advantages. Namely, anyone who subscribed to your email list chose to be there. This means you can expect a higher level of engagement from this audience than those who come in via other channels.

Capitalize on their loyalty and engagement by encouraging contacts to share your white paper with their networks and thus multiply your distribution efforts. This was discussed in the previous section, but it's worth mentioning again here: another big advantage of Foleon's gating features is that when your existing contacts share your white paper with their contacts, those people will be confronted with a login form that will allow you to capture their info and expand your email list further.

The techniques discussed above are essential items in your white paper distribution toolbox. The best way to distribute your white paper depends largely on your target audience and the industry to which your content speaks.

Take some time to critically evaluate and research how knowledge is shared in your industry. Every industry will be slightly different.

Reaching people in these places is the best guarantee of effective distribution. As we've discussed, white papers can serve a variety of objectives. It also contains a technical deep dive for more advanced readers.

This is a perfect case of a business using white papers to demonstrate its expertise and establish itself as the thought leader in the industry. To create a business white paper like this one, you can use a white paper template.

Just so you know, some of our templates are free to use and some require a small monthly fee. This business white paper template discusses the importance of employee engagement and different strategies to optimize engagement in a company.

A staffing consultancy firm could create a business white paper like this one to demonstrate its expertise. Now, if you already have a draft of your white paper content, you can just copy and paste it to a template you like.

But how do you make the most out of a business white paper template like the one above? Like the cover of a book, a captivating cover page will entice people to open it and read it further. At first glance, your readers should have an idea of what the white paper will contain.

Use a photo that reflects the theme of your white paper, or create a visual using diverse icons. The two men on the cover could easily be a manager speaking with one of his team members.

Both look energized and engaged, indicating that this business white paper will offer valuable insight to companies looking to invigorate their employees.

White papers tend to pack a ton of information within their pages. Try highlighting a few key takeaways that will get them excited about reading your white paper.

Or outline exactly what they will trade their time to learn about. Pro Tip: Not sure which template is right for your use case?

No more boring Word documents or endlessly struggling with expensive design tools. Browse our white paper templates. Photos help create a connection between the information in your white paper and your reader. Using a photo on the cover also tells the reader what they can expect to find within the pages.

In this healthcare white paper template, the image of a child with a sugary dessert connects directly to the topic. The reader will instantly know what the paper is about. If your goal with white papers is to promote your services and generate leads, your message needs to be memorable.

Incorporating visuals resembling your target audience is one way to do so. This content marketing white paper template depicts someone hard at work while downing a cup of coffee. Businesses can use white papers as part of a content and sales marketing strategy such as lead generation.

Specifically, it discusses the impact of digital transformation on this industry and how companies can deal with the change. Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information.

Instead, use photos to illustrate important concepts, to make information easier to understand, and to convey a mood.

Marketing white paper examples, like this one, use bright, colorful photos to engage and excite readers. Check out our guide to incorporating stock photos seamlessly into your design.

Your images and icons will be replaced with a new image that is already formatted to the template. Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. A white paper design with a sleek, modern and minimalistic design will likely appeal to techie people.

Pick a neutral background color like white or light grey. Then, pick visuals with similarly sleek color schemes. Tech white paper examples like this use a cool and muted grey palette:. But a great way to add some visual appeal to your white paper layout is to pick an accent color that you can use to make parts of your page pop.

For example, this content marketing white paper template contrasts two cool corporate blue accents:. Pro Tip: With Venngage, you can scale your white paper creation without sacrificing quality. Or hand the design reins to a team member. Want to create a white paper with your team?

Our real-time collaboration feature Business plan only can help. Learning how to write a white paper that speaks to your readers is important.

For example, when selecting images for your white paper, keep an eye out for people who resemble your target audience. That said, in some cases, including photos resembling your target audience might not make sense.

This modern business white paper template uses real product images as well as authentic stock photos to give it that visual flair:. Pro Tip: Need help with creating personas for your target audience? Our in-depth user persona guide will help you quickly get upto speed. A simple design trick to make your white paper more engaging is to use the right background.

You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient. For example, take a look at how a color gradient background gives this content marketing white paper template some wow factor:. Alternatively, you can use a different color gradient on your white paper template to make it stand out.

Remember to keep your branding in mind when choosing the color combination so readers recognize the white paper as belonging to your brand. With Venngage, you can change your white paper background with 1-click:. Keep this simple yet effective trick in mind, so you can create white papers that captivate readers.

This means that there will be ample opportunities to include CTAs throughout your white paper. For example, if you mention a feature of your product, you can place a clickable CTA button beside it:. CTAs are a great way to move people through the sales pipeline , from your white paper to a landing page or blog post.

Governmental organizations write white papers to outline policies before proposing new bills and legislations. A white paper is a good tool for gathering feedback from the public before implementing wide-reaching policy changes.

There are a lot of ways you can make your government white papers more engaging. Here are some design tips:. Making your page numbers easy to read will be appreciated by your readers who are trying to locate a particular topic in your white paper. Take a look at the page numbers in this policy white paper template:.

The above government white paper template can be used by a government to communicate complex social, political, and economic issues to an audience.

Healthcare white paper templates, for example, can be useful in proposing healthcare policies to the general public. Governments can distribute healthcare white papers to communicate crucial healthcare policy changes to residents in an easy-to-read and accessible format just like the one above by the American Heart Association.

Its straightforward table of contents and simple design elements keep the focus on the text. You can create a functional table of contents by adding hyperlinks to individual chapters and sections.

Along with the option to add a URL, you can select pages within the eBook. When you download your design, download it as an Interactive PDF.

This white paper template, from the cover page onwards highlights the cybersecurity topic it is focused on — phishing scams — by using a hook icon. The cover also introduces a circle motif that is used throughout this technical white paper, to give it a cohesive design and summarize information.

Pro Tip: Do you work in a boring industry? A well-designed white paper can give you an unfair advantage when it comes to making technical information easy to understand and positioning the value of your business. Good policy white paper examples include a brief description of the scope of a problem or issue to be discussed, alongside recommendations.

Policy papers also include data to give context to issues. A common problem that marketers and consultants face when creating white papers is finding a way to make the data engaging and easy to understand. While everyone on your team is busy creating boring Word documents, you can be the creative genius that uses charts and pictograms to create visually engaging white papers.

You could use a line graph to show revenue growth over time. Or you could use pie charts to show parts of a whole, like in policy white paper examples such as this.

Pro Tip: With our online graph maker, you can create charts and graphs that are more creative and engaging than standard Excel charts. Pictograms are also a creative and effective way to visualize statistical data.

Take a look at how pictograms are used in technology white paper examples like the below. They act as visual aids to showcase key statistics and changes as it relates to the IT sector. They say variety is the spice of life — the same can be said of white papers! This business white paper design, for example, combines both bar graphs and pie charts.

For more ways to add data visualizations to your white papers, check out this post: How to Visualize Data In Your White Papers. Just like other white papers, research white paper examples include reported facts and data aimed at educating readers around a particular topic.

Research white papers are also written to help readers understand and address specific problems. Well, guess what — it works great for white paper design as well! Pull particularly impactful and persuasive quotes and make them stand out from the rest of the text using big, bold fonts.

Company white paper examples like this one use a bright orange font to help their featured quotes stand out. Human resources white papers tackle issues around employment, management, employee retention and churn. HR white papers can also be used to attract potential employees by showcasing the company culture and ethos.

To improve brand recognition, you need to have consistent branding across all marketing collateral. This not only helps your marketing efforts but also helps you maintain consistency in your internal and external comms.

Be sure to incorporate your logo , brand color palettes, and fonts into your white paper design. Then, you can easily apply them to your designs with one click. No designer needed:. Try thinking of creative opportunities to incorporate your branding.

This white paper design, for instance, extends the use of its signature color beyond standard headers and icons. It actually applies a transparent color overlay to the images, adding an additional punch of color and reinforcing its brand palette in an unexpected way.

Pro Tip: Need help with creating your own brand-style guide? Our guide on brand guidelines will help you create brand collateral that will dictate the look and feel of your brand and in the process, help you stand out from the herd. One of the primary purposes of a white paper is to visually communicate information in an engaging way.

But many businesses end up creating something that reads like a college textbook. No one wants to read that…just ask any college student.

When designing your white paper, look for opportunities to make the text easier to scan with visuals. An easy way to bring attention to important points is to place an icon beside the text.

Government white paper examples like the one below are text-heavy. But the icons help direct the eye to each section header and break up the text. This marketing white paper layout uses icons to punctuate the headers and add a dash of personality to reinforce its fun and lively color palette.

A visual motif is a visual element that is repeated throughout your design. To pick a motif for your white paper design, think of some themes reflected in your white paper.

Is your white paper about social media engagement? A white paper topic that is focused on establishing a sprint process could use a race track motif instead. Hiring strategy white paper examples like the below use a leaf motif. Plants reflect the theme of growth associated with recruitment. Or you can also use a simple shape motif throughout your white paper design.

This approach is more subtle but can still lend to a cohesive and well-thought-out white paper design. Think: what kind of flow do I want my report to have? Where can I use visuals to emphasize certain points? Where can I illustrate an idea? A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breathe.

Images give the eyes a rest and help to reinforce information. Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose yay for purposeful design!

You can create your own illustrations using icons—they can make for some fun and quirky headers, like in workplace tech white paper examples.

You can do this by creating a glossary for your white paper. Think of it as a map that outlines exactly what your white paper will cover. In bright white paper examples like the one below, you can see how the designers used a bold color to bring attention to the glossary. This ensures that it will be seen by a reader, and actually used to navigate the content.

Try using a full-page color fill like in this white paper example for your glossary. Otherwise, readers may miss it when quickly flipping through the pages. When writing a white paper, you can also section off important pieces of information using tables and boxes.

Request for Whitepaper Form - Many Department of Defense (DoD) non-dilutive funding opportunities require applicants to submit white papers (occasionally referred to as Get inspiration from these white paper examples for business, marketing, research, government, HR, plus top tips for designing white papers Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses Learn how to create a white paper with our easy step-by-step guide. We've also included design tips, examples and templates to help you get

Please note that amendment 2 to the Core call now allows for an additional white paper to be submitted to Topic 1. If so when can we expect them? Answer 8: While the government is working on common and representative reference shapes for research, it is not anticipated that these shapes will be available during Each PI should investigate relevant geometries pertinent to the research for now to demonstrate their work and in the future, relevant geometries will be investigated.

Question 9: On technology area 4, would this include the effects of weather on exhaust plume signature detection? OR do you mean we get one 1 for Topic 1 and then two others spread out among the other 8 topics?

Answer Yes, you could submit two white papers to Topic 1 and then still be able to submit one additional white paper to another topic. Question Is there a standard format for the Notice of Intent NOI letter?

What information should the letter contain? The NOI link can be found under Project Resources under the solicitation. The Notice of Intent should identify the topic submitting to, white paper title and include the institutions and PIs for the white paper team.

Question Topic 4: Impact of Flight Environments Weather in Near Space. Is the interest of this topic in understanding the space environment e.

Or is the interest in understanding the impact of space environment on vehicle how will water and rain drops affect the vehicle and structural load on the vehicle? Answer Topic 4 is more directed toward understanding the impact of space environment on vehicle systems, although knowing something about the character of the environment is of course helpful to that end.

It mentions the defensive solutions are applicable as well. Are you interested in understanding plumes and signatures at high altitudes from hypersonic vehicles? Question Most have asked about the period of performance. It looks like it is now one year, where it had been three years in the previous solicitation; and some feel that this is not enough time to fully research their areas of interest.

Can you help me understand the reasoning behind the one year structure and whether we should consider addressing what we would do with follow-on years of research?

Answer The JHTO provides a broad range of solicited research aimed at our long term goals. One year solicitations are a way to seed some good ideas and provide a head start on areas.

Addressing potential follow-on activities would be valuable to help the government decide if continuation of this topic in future years is warranted. Answer The use of hybrid rocket motor technology should be acceptable as long as it meets the intent of the solicitation in that it promotes concepts that enable control of the motor burn time.

The intent of this solicitation is to maximize system performance by tailoring flight trajectory. Novel ideas toward that end should be acceptable. Question May additional participants names and institutions be added after submission of the notice of intent as teaming arrangements are finalized.

Also may we change or add principal investigators if they are not included in the original white paper. Is there a requirement, and if so, what is the mechanism for notification after white paper submittal.

Answer Yes, updates can be made between the white paper and proposal phases. In order for us to align our review teams, if changes are made, please send the new team information to ucah-admin tamu. edu so we can update our information. Question Can PIs, co-PI, senior personnel with Green Card from the leading institution participate in those capacities PI, co-PI, senior personnel in this proposal?

It is not clear if applies to only sub-contracts or to anybody involved in the proposal in any capacity from any institution leading and subcontract. Answer The citizenship requirement applies to anyone working on the project. Question Can foreign graduate students from the leading institution participate in the work described in the proposal?

Answer The government may approve, on a case-by-case basis, citizens from the United Kingdom, Australia, New Zealand and Canada.

Answer All proposals should suggest applied research in the areas of 6. Generally, both analytical and laboratory studies are required at this level to see if a technology is viable and ready to proceed further through the development process. Often during TRL 3, a proof-of-concept model is constructed.

Question Could you please confirm if a University member of the consortium is defined as a NTDC or a non-profit research institution for this solicitation? Is there any guideline on when such payable events should be scheduled: every 3 months, every 6 months, or one-time only at the end of the period?

However, milestone payments should be tied to deliverables. Joint Hypersonics Transition Office. Assistant Secretary of Defense for Science and Technology. Skip to primary navigation Skip to main content Skip to footer.

Answer 1: Yes. How to Write a White Paper. White Paper FAQs. The Bottom Line. Trading Trading Strategies. Trending Videos. Key Takeaways A white paper promotes a certain product, service, or methodology to influence current and prospective customer or investor decisions.

A white paper provides persuasive and factual evidence that a particular offering is a superior product or method of solving a problem.

White papers are commonly designed for business-to-business marketing purposes between a manufacturer and a wholesaler, or between a wholesaler and a retailer. White papers are commonly at least 2, words in length and written in an academic style. What Is an Example of a White Paper? An AI-First Infrastructure and Toolchain for Any Scale Moving your Mission Critical Mainframe Data to Azure Mesh and hub-and-spoke networks on Azure Backup and recovery overview for Azure users Backup and recovery overview for users new to Azure.

How Have New Industries Used White Papers? Why Is It Called a White Paper? Article Sources. Investopedia requires writers to use primary sources to support their work.

These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate.

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