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A content resource center lets you organize your content to maximize usability and conversions. Here's how you can create an awesome First of all, what is a resource center? What can be considered a “resource”? For many of our clients and others in their industries More than just a library, a learning resource center can include audio-visual aids, tutors, study resources, learning labs, and other self-help

Online sample resource center - Missing A content resource center lets you organize your content to maximize usability and conversions. Here's how you can create an awesome First of all, what is a resource center? What can be considered a “resource”? For many of our clients and others in their industries More than just a library, a learning resource center can include audio-visual aids, tutors, study resources, learning labs, and other self-help

Explain, in a professional manor, the purpose of the resource center and its overall goal. Incorporate links to blogs next to relevant content.

Build out the content structure. You need a homepage for each content type. Add calls-to-action to content homepages. The CTAs should link to related landing pages. Use thank you pages. Add CTAs to continue guiding through the buying process.

Allow social sharing. Include social sharing buttons to encourage the sharing of your content. Social sharing helps spread thought-leadership and brand awareness. Include buttons on content homepage, landing page, and thank you page. Promote the resource center. Include it in your lead nurturing emails.

Instruct your sales reps and customer service team to utilize the page and direct prospects and current customers to the page. Find and create new content. Create a landing page and ask what type of content your audience needs or wants. Measure the page. Measure the page on a monthly timeframe.

Analyze the landing page conversion rates. Track the visits to each content type resource page. Track the CTA performance. Rate the content. Get feedback from your audience to help improve the content.

Check the bounce rate of resource pages using Google Analytics. Follow Us. All rights reserved. Privacy Policy AI Policy HubSpot Platinum Certified Partner. When you know who your target audience is, you can effectively layout all your content and provide valuable information to address their needs.

You can even anticipate their pain points and needs. We wanted our buyers to reach our resources center to self-serve great content, shortening the sales cycle and enabling the buyer to make their decision fast.

If you want your buyers to reach your resources center, you better hit them with the right content that speaks to them or more appropriately addresses their pain points.

Everything you map out for your personas can be translated into how you organize content on your resource pages 👍. Another consideration that is absolutely essential to creating a successful website resources page is effective content organization strategy.

In the best case, you are essentially creating playbooks or content journeys that visitors can run through to experience your content. We think about this in terms of what finding your leverage and finding your audience uncovered. Then, take them on that journey aligned with their stage of the funnel based on their intent.

Thinking about it this way highlights a conversion-oriented approach and also highlights where you might actually have content gaps. And this represents just a beginning for us — our first version of a resource page. We also created a card view at the bottom of the page that contains links to other resources that already exist on the website.

For us, as a B2B SaaS software solution, that could look like:. It should serve as a hub of all your winning sales content and cater to all your inbound marketing efforts. It should be able to address the key pain points of your buyers and provide an interconnected content hub for your products and services.

If you have one or more product offerings, you can create resource hubs for each of your products and tie them together with a central resources center. It can help the buyer to navigate through the right type of content if they are searching for a particular product or service.

Once you have your resources center showcasing all of your winning sales content, it can support your inbound and outbound marketing efforts. Instead of just leveraging the typical PDFs, ebooks, and one-pagers, you can send your prospects down the path to the resource pages that make sense for them.

This gives both marketing and sales meaningful tools to deploy during the sales process instead of scattered assets all across your site. As we mentioned earlier above, we created the Content Camel Resources Center based on what our buyers are looking for.

We were fully committed to enabling our buyers to self-serve great content and influence their own buying decisions. Content Camel is a sales enablement tool used for sales content management. High-growth sales teams use our system to quickly find and share the right content for each specific sales situation and measure content use and effectiveness.

Get Strategic with your Marketing Resource Center in Marketing , Content marketing. Creating an amazing content resource center Our process Find leverage Your Target Audience Effective Content Organization Call to action CTA Create resource hubs for your products Our resources page is just a starting example!

Give Sales and buyers what they want Share and track collateral with Content Camel. Written by. Fazeela Dar Content Strategist. Kimberly Hannam Community Specialist. What content is Sales using? Learn how you can organize, share, and track content today. Learn how. Are buyers really engaging with Resource Centers?

Yes, our data shows that buyers are deep diving into resource center content. They visit your entire website including the resources page to find out more about your products as part of their evaluation.

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Online sample resource center - Missing A content resource center lets you organize your content to maximize usability and conversions. Here's how you can create an awesome First of all, what is a resource center? What can be considered a “resource”? For many of our clients and others in their industries More than just a library, a learning resource center can include audio-visual aids, tutors, study resources, learning labs, and other self-help

What I love about it:. Marketo provides some of the best competitive marketing automation software available today, and their team is definitely all in when it comes to content marketing. Disclaimer: Marketo is a Profound Strategy client. We work with their team to continue improving their content and SEO strategy, but we did not do the visual design of their resource center.

Why I like it:. Why I still want to tweak it:. Lots of good stuff going on here. Disclaimer: Grasshopper is also a Profound Strategy client. Similarly to Marketo, we help with their content and SEO strategy, but have not had a hand in the visual design of their resource center.

Grasshopper has put together a resource center that is both helpful and unique in a lot of ways, which is refreshing as resource centers gain popularity. A little bit of restructuring could help them really win the day.

Awesome factors:. And while their laser-like focus is great, it could work so much harder for their SEO strategy.

KISSmetrics delivers web analytics to help brands of all sizes connect metrics to their bottom line. Do as they do:. The KISSmetrics resource center is off to a good start, but could definitely benefit from a little structural work. A careful mix of gated and ungated content is just one area that can help or sink the SEO traffic of your resources.

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