A Team You Can Trust. Free Trial Promotions Your Way. Free Product Samples. Money-Back Guarantees. Free In-store Trial. Fulfil Your Marketing Goals with Free Trial Promotions.

Take the Sting Out of Buying. Make a Lasting Great First Impression. Save on Returns. Create a Valuable Customer Database. Positive Reviews and Word-of-Mouth. Map Out Winning Promotions Plan and execute winning promotions in 10 easy steps with our expertly designed guided template.

Access Our Sales Promotion Planning Workbook. Big Names, Bigger Sales Some of the world's most popular brands trust our team to help run their promotions worldwide.

Benamic have been running successful promotions for us for over 10 years and obviously a key objective for Canon is always to deliver a really simple and positive customer journey, so it's important that we trust an agency that we know can deliver on the high demands of the brand.

We appointed Benamic to develop an incentive program for valued customers within our trade channel all the requirements we asked for were executed and the program is live with success.

I look forward to working with them on advancing the program and could not recommend them more highly. Benamic has proven themselves to be a dynamic and collaborative company to work with. With this particular project, they were eager to collaborate and offer solutions.

They also provide a variety of reporting options to help us improve. Case Studies Library Cashback. Cashback Branded Prepaid Card Charity Integration Chatbot.

Gift with Purchase. Panasonic Lumix G Voucher Discover how Benamic harnessed its promotional management expertise to boost Panasonic's Lumix G80 camera launch across five…. Strive for the Exceptional.

End to End Free Trial Promotions. Everything you need to launch and successfully run global promotion all under one roof. Promotional Microsite. Free Trial Claims Processing.

International Free Trial Pay Outs. Take Your Free Trial Promotion to the Next Level We have all the tools you need, as standard, to run a successful promotion but if you want to take it one step further, explore our range of Promotion Enhancements.

Money-Back Guarantee. Warranty Extension. Helpful Resources. Marketing Promotions. February 1, The Power of Promotions: Crafting Long-Term Love Stories, Sparking New Flames and Avoiding Brand Breakups Transform Valentine's Day with targeted promotions and loyalty tactics.

ai increased free-to-paid conversion rates by 7x using Toplyne. By Use Case. By Team. By Industry. AI increased free-to-paid conversion rates by 7x using Toplyne.

FEATURED RESOURCES. How to prepare for Google's New Spam Prevention Policies? ABOUT TOPLYNE. Backed by Tiger Global and Sequoia India, Toplyne helps product-led growth teams tackle user conversion. See Toplyne in action Login. Home Blog PLG Resources 8 Steps to Design a Free Trial Marketing Strategy that Actually Converts.

Thank you! Your submission has been received! Something went wrong while submitting the form. Related Articles. PLG Resources. MadKudu vs Toplyne: What do Users and Experts Say?

Revenue leaders who have used both agree: there's simply no comparison to Toplyne. What is MadKudu? The Lead Scoring Tool Explained. Understand the capabilities and limitations of MadKudu's predictive lead scoring platform. MadKudu Pricing: How to Calculate Total Cost of Ownership.

Our Top Tips for Money Back Promotions Rina Gandhi, Head of Operations at PromoVeritas, has some valuable tips to consider if you are planning a promotion of this kind.

Verification — You need to both communicate and implement a clear process for checking and validating purchases. The usual method is till receipts, but how do you prevent an image of a valid till receipt being submitted multiple times, or someone inflating the cost of their purchase- this might take up more resource than you anticipate.

Refunds — make sure these are as pain-free for the consumer. Some operators try to put barriers up, hoping consumers will fall at one of a number of hurdles and save the promoter the cost of a claim.

We feel that this is bad practice and could lead to negative feedback, or an ASA Ruling. Refund Quickly — Cheques are outdated, but BACS requires bank details that not everyone likes to share. PayPal is one option as well as more technical solutions such as using the Paypoint network for cash payouts in stores or even via unique codes used at ATMs.

Offering customers a solid satisfaction guarantee is an excellent way to create shopper confidence, increase sales and signal product quality. The important thing is to communicate the offer correctly and never mislead consumers — doing so can bring reputational and financial damage.

Contact PromoVeritas for advice on any aspect of delivering a money back guarantee promotion without the risk. Want more like this? Insight delivered to your inbox Keep up to date with our free email.

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By Similarweb. Login or Join Free to download. The Meteoric Rise of Buy Now, Pay Later.

Trial pricing strategies are marketing approaches businesses utilize to entice customers by offering them a product or service at a discounted The Ultimate Guide to Designing a Successful Free Trial Marketing Strategy (Step-by-step) · 1. Attract Potential Users · 2. Define the Details Promotional product trials - an alternative to traditional mass-marketing? · Free tastings in supermarkets or where your products are sold. · Buy a product and

Product trial promotions - The market test will give you a bank of information that encapsulates how consumers will react to your product, the price, its marketing, communications and Trial pricing strategies are marketing approaches businesses utilize to entice customers by offering them a product or service at a discounted The Ultimate Guide to Designing a Successful Free Trial Marketing Strategy (Step-by-step) · 1. Attract Potential Users · 2. Define the Details Promotional product trials - an alternative to traditional mass-marketing? · Free tastings in supermarkets or where your products are sold. · Buy a product and

Will you ask for credit card information at the start of the free trial period? However, some users may not want to share their credit card details, leading to lower total signups. Your free trial signup process will be much easier, resulting in higher signups.

However, many of these free trial users may churn out at the end of the free trial resulting in a lower conversion rate. Asking for credit card information works best for companies with high brand awareness or products with a competitive advantage.

But ensure you look at the data from past years and what your competitors are doing to determine which is better for your specific product.

The more information you ask for, the more signup resistance you create for your free trial. A simple product is easy to figure out while something feature-loaded might need a longer free trial.

Take into account your industry benchmarks before deciding. Check how long a SaaS free trial lasts for your competitors. Pro Tip : Be polite. Tap into that with an effective conversion email marketing campaign as part of your overall digital marketing strategy. Use your CTA in emails throughout their customer journey to motivate every free trial user to take the next step.

Your free trial users have distinct personalities: active , semi-active , and unengaged users. Segment them based on these criteria and craft unique campaigns addressing each of these user types. Toplyne can give you insights into different user personas like promising users, new users, etc.

The Aha moment or activation is when a user fully realizes the value of your product. A good free trial model fast-tracks this moment for their users resulting in customer success. How your users engage with your SaaS product during the free trial will set the tone for the rest of their journey.

A product qualified lead PQL is someone who has experienced value from using your product due to a free trial. Tools like Toplyne easily integrate with your existing product analytics tools to provide usage data to help your marketing team determine your best leads.

Toplyne helps businesses with low and high brand awareness to monetize their product-led growth strategy to achieve what they came here to do: CONVERT! With Toplyne , you can easily spot and target audience comprising of all kinds of prospective customers ready for conversion, including:.

Toplyne draws all of the SaaS product analytics from your existing marketing tools Mixpanel, Amplitude, etc. as well as sales workflow software HubSpot, Salesforce via integrations.

All the insights in one place will help you examine active users with high and low conversion potential. Want to set the right tone with a free trial marketing strategy that drives conversions and promotes customer success? Try Toplyne! Spot the most engaged free trial users to push them to convert.

Or observe what makes an active user go to sleep and reroute your free trial conversion strategy. Sign up for Toplyne for free today to combine the powers of nuanced product analytics and targeted marketing to skyrocket your free trial conversion rate!

Take a Tour. Customer story: Discover how Murf. No matter the circumstances, consumers will be grateful for the opportunity to test the product for free before they invest their money in it. Think of brand trials as test driving. Before you buy a car, you give it a test run, right?

You take it out for a spin, make sure that it works right, that it feels right, and then you decide whether or not you want to buy it. It gives them a unique opportunity to test a product with no strings attached while giving your brand an opportunity to gain a customer if they like the product.

Giving out samples of your product is one of the most common ways of driving trials. Creating a fun experience that shows your brand in its best light is always a great way to allow your customer the opportunity to experience your product in a beneficial way.

These techniques are useful when launching a new product from an established brand. You can essentially pair samples of the new product with an already existing — preferably popular — product and encourage consumers to try it out.

Through the power of social media, you can promote any of the previously mentioned ways of driving trials for maximum effect. All of that being said, there is a form of event marketing that goes beyond all of those listed here.

Experiential marketing is, how its very name suggests, focuses on creating an experience for target audiences. This experience can be an event or something that promotes physical engagement with the consumer. The goal was to encourage people to take the stairs instead of an escalator, to promote an active lifestyle, and to introduce some fun into everyday mundanity.

Using experiential elements to enhance the customer experience has more benefits than you might think. It is exactly through these benefits that experiential marketing stimulates consumers to try your product in an environment that evokes positive feelings from the consumer toward your brand.

Here are the key ways that different types of experiential marketing solutions can boost trials for your brand:. Cultivating an emotional relationship with consumers is one of the most important strategies a brand could have.

This is especially vital for B2C brands that cater to the masses. Experiential marketing programs allow your brand to connect with consumers through a new experience.

This can be something exciting, delightful, comforting, or perhaps something that makes their heart beat a little faster. When their emotions are running high, and consumers are surrounded by laughter and fun and a break from their everyday lives, they are more inclined to try your product and fall in love with it.

Their experience just needs to be a great one. See: pretty much every Red Bull sponsored high-adrenaline event ever. An experiential event allows you to interact with your consumers face to face. Your brand ambassadors should be personable and have a good knowledge of what your brand is about.

Not only about its products, but also about the story surrounding it. They will help consumers understand the purpose of your product and how it can change their lives for the better. There will be no better opportunity for you to explain your product directly to the consumers than through an experiential marketing strategy.

The psychological goal is to get the a-ha moment as we did with Fiskars. Brand fanatics are consumers that are fiercely loyal to their favorite brands. You see them everywhere: people who only purchase Apple products, people who are wearing Nike from head to toe, and people who only drive one brand of car.

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