Through product sampling programs, Brand Connections works with brands to reach consumers traveling to major events, like music festivals, by distributing free samples through hotels, resorts, campgrounds, vacation rentals and more.

This year, music festivals are expecting huge turnouts. Vacation lodgings like hotels are going to be booked and busy with people, making them one of the best areas for product sampling programs to reach consumers.

Coachella held its event earlier this year and experienced another round of successful attendees. Learn how a popular fruit snack brand unleashes the potential of an omnichannel product sampling campaign to drive brand awareness and uncover consumer insights.

Check out our top brand campaigns of in Recess Wrapped! Read the blog. How It Works. Platform overview. Use Cases. Launch new products. Use experiential marketing to acquire new customers. Measure sampling for in-store sales and online retailer sales.

Create and measure buzz around your products. Get short coded products in front of your target buyers. Go beyond traditional in-person sampling. Learn More. Energy drink sees 1 in 3 samplers convert to purchasers.

of consumers are likely to purchase in the next 90 days. Our innovative approach involves a range of activities, including showcases, workshops, and comprehensive services, all designed to seamlessly fuse creative exhibition concepts. Join us to harness the power of creativity and attract a broader audience to your brand.

In we have established our own agency which offers a full customizable program of showcases, workshops and installations to emphasis brand experience for your marketing purposes. Art Forms. FINGER DRUMMING. Beat Making. Music Tech. Join Us Showcase Exhibt Share Knowledge Network Lets Play Experience Join Us Showcase Exhibt Share Knowledge Network Lets Play Experience.

Laying the Foundation. Showcase Artists from around the world amaze audiences with awe-inspiring demonstrations of their mastery, utilizing innovative instruments in captivating live shows. Education Our focus lies on education and understanding.

Competition Through our world championships and online battles, we are encouraging the growth and evolution of the different musical art forms.

Sampling programs are a great way to market your product or service Special event – There are many special events where you can sample your product or service Missing 1. Find the Perfect Summer Festival for Your Seasonal Sampling Event · 2. Check Out Other Marketing Campaigns · 3. Create a Schedule · 4. Choose a

Festival Sampling Programs - Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience Sampling programs are a great way to market your product or service Special event – There are many special events where you can sample your product or service Missing 1. Find the Perfect Summer Festival for Your Seasonal Sampling Event · 2. Check Out Other Marketing Campaigns · 3. Create a Schedule · 4. Choose a

Coachella held its event earlier this year and experienced another round of successful attendees. Since its comeback, along with many other rescheduled music, sports and fandom events this year, passionate consumers are ready to get back out there and enjoy these large-scale, destination events.

Brands have long advertised to these fans, who are typically open to hearing these marketing messages. Brand Connections works with our travel lodging partners to efficiently distribute samples to these audiences within uncluttered environments alongside major events throughout the country.

On-Premise — On-premise sampling refers to malt beverage, spirit and wine promotions that are activated at a bar or restaurant. Off-Premise — Off-premise sampling refers to malt beverage, spirit and wine promotions that are activated at retail or special events — fairs, sporting events, etc.

Special event — There are many special events where you can sample your product or service. Events are a great place to find your consumers by sampling at those locations with a high attendance of your target demographic.

Guerilla — You can activate guerilla sampling at almost any location. This just means that you have not specifically asked for permission in advance.

Check out Sampling : Guerilla Marketing vs. Permission Based Marketing. Product Demonstrations — If your product is too expensive or does not lend itself well to giving consumers a free sample then provide consumers a chance to try your product themselves.

Twitter handles? All of the above? Don't forget to choose a collection method, either. Asking festival-goers to input data on an app or tablet is an easy way to collect valuable festival insights. Collecting digital data provides you with a degree view of your consumers. The Institute for Financial Management and Research outlines the many benefits of digital data collection.

These include automation, real-time data and data validation. There are several key performance indicators you should incorporate into your data capture strategy at summer festivals in order to measure return on investment. One of the most important is consumers' attitude to your experience.

Find out whether customers enjoyed your live experience and whether it changed their perception of your brand. You can do this by measuring customer satisfaction via an app or questionnaire after your event has finished.

Gather this data and show it to your clients. You can also track purchasing history. Find out festival-goers purchased a product on your website after an event, for example.

Follow these five steps for a more successful sampling event this summer. By finding the right festival for your brand, creating a schedule, researching experiential campaigns, choosing the right data collection method and measuring return on investment, you can introduce your brand to a whole new audience and generate more customers.

The headline and subheader tells us what you're offering , and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Not all data is created equal.

This we know. And many metrics are nearly obsolete, even though some Navigating the Recession with Data While the economic impact of COVID is likely to be felt for The Rise of Hybrid Events: When Live Meets Virtual When the pandemic struck, many brands and What We Do Use Case Overview Resources Resource Library The Experiential Marketing Hub About About Limelight Case Studies Agencies Careers.

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