Today, thanks to sites like Youtube, Tiktok, and Instagram, there are millions of amateur, semi-pro, and professional chefs with large online followings.

A large percentage of these chefs are solely online content creators and have never worked for a restaurant. They are struggling to monetize their following, and many of them are looking for ways to establish their cooking legitimacy offline.

This is a great opportunity for local restaurants to partner with popular online chefs who are looking to make offline moves that build their brand.

This type of promotion has a ton of upside and very little downside, and I could see it being a staple strategy for restaurants five years from now. In a low-margin industry like restaurants, the best promotions maximize perceived value while minimizing cost.

This is a concept the gambling industry has perfected, and we can take a page out of their book with a promotion where the house always wins. Promotions like this are fun, funny, and endearing, and they provide some buzz and entertainment value rather than feeling like a sales technique.

If you check your wallet right now, you probably have a handful of loyalty cards from various restaurants, cafes, or other businesses. All you have to do is offer a low-cost freebie — for example, coffee — in exchange for loyalty cards from local companies. You could even offer better freebies for cards that have been marked with points.

This is a fun way to steal even loyal customers from your competitors while making the customer feel like you are trading them high-value food items rather than low-cost freebies. There are a wide variety of motivations behind this, but if you can facilitate this documentation as a restaurant, you are going to get thousands of dollars worth of free advertising from the people who visit your restaurant.

A selfie station is an aesthetically pleasing backdrop designed and placed in a way that people can easily sit or stand in front of and take pictures of themselves or have others take pictures of them.

These photos and hundreds more if you keep scrolling were all taken and published by customers on their own individual Instagram accounts. This is for a very small, local cafe with just over 4, Instagram followers, and this one little wall is generating hundreds of free advertisements for their business.

A food truck is the perfect way to show up wherever the action is and put your brand and food in front of new people in your local area. Food trucks are also relatively low cost, extremely lucrative, and double as an ongoing, mobile source of promotion for your restaurant.

Imagine bringing in that extreme income while ALSO getting a bunch of those customers as repeat business at your restaurant. Perhaps most importantly, they are an example of a brand that leveraged a strong local fan base into becoming a national chain. This is how you make a secret menu feel special.

You can also make this part of a loyalty program, where secret menu items are announced to and even decided by VIP members only. One of the best ways to turn a local fan base into brand ambassadors is to create branded merchandise that they then wear wherever they go.

Well, Chick-fil-A grew to be one of the largest privately held companies in the world by offering a full year of free food to the first visitors to each new location. Every time a new location opened, people would camp out in the nights leading up to the opening, hoping to be one of the winners.

This phenomenon was frequently covered by local press and resulted in millions of dollars in free advertising over the years. You can do just one winner instead.

Nearly half of all workers are employed by small businesses. This includes thousands of potential customers in your local area. A great way to get in front of these customers and generate some viral buzz is to simply show up and provide food for free. You could provide lunch for the entire staff of most small businesses at a very low cost.

Try just showing up with enough food for 20 people, or if that results in some problems, try calling ahead and arranging things with the owner or office manager. Start with small businesses, but you can also aim to give back to the community while gaining more attention when you provide food for teachers, nurses, and other employee groups that are highly regarded in the community.

On the topic of giving back, one of the best ways to gain attention in your community is to give something to that community. Regularly and visibly giving to the community and well-regarded groups in the community is a great way to make people feel like you are on their team rather than simply attempting to profit from their patronage.

The key here is being genuine and offering something that feels meaningful. Just like marketers, journalists are always looking for a good story. Give your local newspaper or TV station a call and see what sort of stories they might be looking for. Sometimes the simplest things work the best.

These promotion strategies are simple, proven, and can be used over and over again. This is as simple as it gets, but percentage discount promotions are consistently the most profitable campaigns for our restaurant partners here at Owner.

You also want to create some urgency by saying the quantity of offers is limited and on a first come, first serve basis, AND the promotion will only run for a limited time.

com platform. For our restaurant partners on the Owner. Our platform then automatically sends out periodic offers to each customer based on their order history. At this restaurant, people who order Chicken Parmigiana often order the Creamy Garlic Chicken Pasta as well.

Our software will take note of that and then automatically send the customer a discount offer for the Creamy Garlic Chicken Pasta about two weeks after their Chicken Parmigiana order. com was built specifically to address these frustrations and help grow your restaurant business.

Promotions are all about getting customers to take action, and few things motivate action quite like a deadline. Regularly offering limited run items also opens the doors for additional promotions down the road. You can run polls allowing customers to vote on which items to bring back and possibly make voting a perk of your loyalty program , or you can simply take popular items and give them an encore.

Happy hour specials are a niche staple that should be a near-universal practice for restaurants open during the afternoon. They provide an affordable first-contact point for new customers, and they provide an easy focal point for ongoing promotion on social media.

When done correctly, Happy Hour ticket prices often average out higher than lunch tickets. The key is being strategic about the food you offer in addition to the drinks. If you run a more upscale restaurant, try offering scaled-down versions of your dinner menu at an enticing price point while keeping drink prices close to retail.

While BOGO buy one, get one free offers tend to be associated more with fast and casual restaurants, they can be used effectively by virtually any restaurant.

The restaurant now has 2, people to reach out to with additional offers, AND a large chunk of those customers are very likely to return. The reach you get from offering a compelling promotion goes far beyond the actual people who walk in and redeem the deal.

These menus and any little freebies or specials you attach with them make for an evergreen source of promotion as well. Check out this great example from Shake Shack:. Free appetizer campaigns are another type of promotion that work really well for our Owner. com partners but require a bit more effort and intentionality.

The key is finding a menu item that has a low cost and brings in a high margin — think chips and queso, fried pickles, fried onions, mozzarella sticks, salads, desserts, breadsticks, egg rolls, etc.

If you can find something that can be given away sustainably, that allows you to consider the campaign for an ongoing promotion.

You can also limit the quantity of the free items given out, creating urgency to take advantage of the offer before it runs out.

Business card giveaways are an old strategy, but just like many of the strategies in this category, they remain effective today.

The process is simple: offer customers a chance to win a free meal in exchange for dropping their business card in a bowl. Make the prize a free meal for TWO and then advertise that you select a new card from the bowl every single week.

We want as many cards as possible because our modern twist takes advantage of every card we get. Family-sized meals have been a staple tool in the fast and fast-casual eatery toolbox for decades, but this concept remains underutilized elsewhere on the restaurant spectrum.

As we talked about earlier, people care a lot about the experience of eating out, and that experience is often deeply connected to the people they are eating out with. When a person sees a meal-for-two-offer, they think about sharing that meal with someone they know.

Offering shareable meals and preset, multi-course menus for specific group sizes is a great way to get people thinking about the experience they want to create and envisioning themselves having a great time with people they love at your restaurant.

Offering samples is a great way to drive sales. According to The Atlantic, free samples at stores like Costco can help boost sales considerably. If you have one or two dishes that always score big with customers, have a staff member outside the restaurant offering bite-sized samples to passersby.

If someone is in the mood for Indian food, they are usually going to choose their favorite Indian place. Your real competitors have the same or similar cuisine, the same or similar mood appeal, and the same or similar location. Local ingredients, foods, and craft drinks tend to be more expensive, but they also tend to be very well received by local customers.

Choosing local suppliers, loudly advertising that fact, and collaborating with them provides a great focal point for ongoing promotion. If you are already sourcing local ingredients, foods, or drinks, reach out to the supplier and invite them to collaborate.

Pro tip: it will be a lot easier to set something up if you have a clear game plan to propose from the beginning. In addition to non-competing restaurants, there are tons of non-competing local businesses in your area that would love to cross-promote with you in order to mutually grow both businesses.

One creative idea is to partner with businesses and organizations that need meeting space during your non-service or even low-service hours. This gets people in the door who will likely be interested in coming back later to try your food.

You could also arrange to serve food to the group as part of the agreement, either as a promotion or a paid service. The point here is to be conscious of your assets and how you can use those assets to grab attention to your core business.

Despite all that focus on non-competing businesses, sometimes it even makes sense to partner with your direct competitors. Restaurant Week and similar local events are a great time to put competition aside and celebrate all the restaurants in your local area.

Restaurant Weeks are very popular and tend to get coverage from both social media and local media. Hand out flyers, offer discounts, and encourage people to come in and try a dish made by the people in their own community.

If your restaurant is a great place to work, the entire service staff network in your city, plus all their friends and family, is going to know about it.

Get your staff involved in providing ideas for improving the restaurant, and then use those ideas. Offer individual and team bonuses when possible. Be conscientious with scheduling and allow added flexibility for longtime performers. If you want to really go above and beyond, find out what would be personally meaningful to your top staff and try to give them that as best you can.

Holidays can be a massive source of new business, but they also bring their fair share of competition. Every restaurant in your area is going to be running promotions and specials to compete for that holiday dining dash.

This is a day to pull out all the stops and celebrate someone incredibly important and special. You want to offer a great experience and charge a price that makes this an incredibly successful day for your restaurant.

This phrase is intentionally vague but entails a limitless supply of alcohol. Mimosas or wine are great options here, where you can supply a large amount of drinks at a relatively low budget.

Instead of ignoring this or trying to fight it, why not profit from it? Create a ready-to-grill, take-home package that people can order to make their cookout easier AND higher quality at the same time. You can even offer to grill it yourself for people who want the cookout experience without needing to do any work.

The demographic for this celebration tends to skew a bit younger, however, and while diners are willing to spend money, cost is still a consideration. A prix fixe menu is the perfect fit for this holiday.

It lets your customers receive an upscale experience while also providing a fixed price they can commit to before arriving at your restaurant. Offer upsells like wine pairing, main course upgrades, or special desserts to increase your average ticket size and make more money from the big spenders who visit your restaurant.

Reach out to as many as you can and find one that is interested in collaborating with you. Look for a mutually beneficial collaboration that is going to help both businesses grow together, and make sure both companies are contributing to the promotion and being featured in any advertising you both run for the event.

Customers love the convenience of simply showing up and experiencing the menu without needing to make wine decisions at each course. Start by choosing two or three signature dishes and then choose either one glass of wine or one bottle that best compliments the food. For example, your menu might offer three glasses of champagne, as well as a description of what dish they go with and why they pair well together.

Those who celebrate it tend to do so with the entire family, and you can encourage families with children to choose your restaurant on Easter by providing them with a special, kid-friendly menu that is intentional rather than an afterthought. The key here is to go a step beyond the normal kids fair of chicken fingers, fries, burgers, and pizza.

Offer something exceptional but still accessible to young kids and then advertise it heavily leading up to the event. This is an especially great promotion option for restaurants looking to attract families year-round.

Halloween is all about fun. Halloween events are more about decoration than anything else. You can do the same types of events you would do other times of the year, like trivia, karaoke, contests, and more — as long as you really put some effort into the décor.

You can also do stuff like menu item puns, random candies, fall-themed desserts, and so much more. If there is ever a holiday to just go nuts and have some fun, this is the one. The best way to tap into this demand is to roll out a little in-restaurant Irish pub of your own.

Thanksgiving is a celebration of gratitude, and for many, a time to think about those less fortunate.

People want to give back, and you can help them do just that with a Buy-One-Give-One promotion. This is similar to a BOGO offer, but instead of providing customers with a free meal with each purchase, that purchase results in your restaurant donating a meal to those in need, usually through a partnership with a local charity.

Everybody likes gifts, especially around Christmas time. Offering a free gift during the month of December is a great way to tap into that Christmas energy.

You can offer a free appetizer. You can give away branded merchandise like Christmas-tree ornaments or cheap t-shirts. Or you can do something really simple like giving away a free item or two along with a connected purchase.

The idea here is to offer something low-cost to everyone. You can run a single-winner giveaway with a more noteworthy price any time. For Christmas, you want it to feel more like a gift than sweepstakes. One of the best ways to create regulars is to have a weekly special they love, look forward to, and show up for week in and week out.

Prizes can include anything from free drinks to gift cards to branded t-shirts or whatever you have available. The night can also be enhanced with other types of games or anything that creates a game-like or carnival-like atmosphere.

When you offer freebies as a one-off promotion to get people in the door, you are planning to recoup that cost through repeat orders at full price or at a minor discount where you are still bringing in a profit.

You want to be strategic about the loss leader item and make sure it depends on additional orders to be enjoyed. Craft beer is appreciated by a wide variety of people and can be paired with a wide variety of foods, making for a fun and interesting weekly experience. To make your beer night special, choose a different selection of beers each week and include a description of why you chose it.

Another great addition is to provide branded mugs or glasses customers can order. Challenges that are nearly impossible are more spectacular and more likely to grab viral attention.

Pair these with a notable prize. Challenges that are accessible are more fun and more likely to create regulars. Offer smaller prizes most people are capable of winning. Live entertainment can take many different forms. The key here is to measure performance and either tie entertainer compensation to sales or make sure the bump in customers is justifying the expense.

Trivia night combines a lot of what people like about game nights with what they love about live entertainment. Trivia nights are great at pulling in regulars and can often appeal to a higher spending crowd than other types of activities. Some ideas to make these nights extra special include doing rotating themes, offering food and drink prizes for winners and runners up, and offering small discounts to all active participants.

Remember to use these nights to promote new menu items, specials occurring on other days, and anything else that could use some extra eyeballs. Given these nights are often presold and can be created in bulk, you are typically able to offer these at a compelling price point, further increasing the draw and encouraging customers to come back on a regular basis.

This type of weekly special is also a great opportunity to bring in guest chefs offering unique menus. The more variety you can provide from week to week, the more likely you are to get regulars.

Designating a weekly night where a percentage of profits go to a specific charity allows you to attract customers, give back to your community, and support great causes at the same time. If you want to stay in the know with the latest specials and promotions, be sure to download our Hip2Save app.

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Red Robin is offering two sweet deals for Valentine's Day couples! Who says you have to dine at a fancy … [Read More Get ready to pour on the savings at Denny's! The popular diner is celebrating National Pancake Day with a big, fluffy … [Read More For the 14th year, QDOBA Mexican Eats is spicing up Valentine's Day with big savings.

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Disclaimer: Not all local restaurants participate in all national promotions, so please call your local restaurant and verify the deal is valid there before going out.

If you see a deal that you know is no longer in effect, please email editors livingonthecheap. You can mix and match from Classic Roast Beef, Crispy Fish, and Fish 'n Cheddar sandwiches. Like Domino's and Pizza Hut, Papa Johns has a buy-two-or-more deal. That's a lot of variety to satisfy everyone.

Most people know about Sonic's happy hour, but you can actually get the same deals all the time. All you have to do is order online or in the app. You can also get half-price cheeseburgers every Tuesday after 5 p. when you order online or through the app.

The best deal at Del Taco is the long-running Taco Nights promotion. On Tuesdays from 3 p. to 11 p. Sure, the prices have gone up recently thanks to inflation, but it's still a heck of a deal. Plus, rewards members can score cent snack tacos though March 6th if they order through the app.

A classic cheeseburger combo is the best deal right now at DQ. There's a small meal deal at Church's right now. If you're looking for more, head to the Coupons section of Church's website to find the best deals.

Panera has a current special on a classic soup and sandwich combo. You can also get five other value duets with various Panera soups , salads, and sandwiches for the same price. Breakfast — or any meal, since they serve biscuit sandwiches all day! All of them come with small fries and a small drink, plus your choice of a double cheeseburger, original hot ham and cheese sandwich, or three-piece hand-breaded chicken tenders.

There's a great deal on breakfast sandwiches at Jack in the Box this month. There's a great deal on some burritos and a taco at Taco John's right now. If you buy a Super Burrito, Meat and Potato Burrito, or Taco Bravo, you can get a second one for just a buck.

Free Donut Wednesdays might be over for now, but there's a good deal on coffee at Dunkin' instead. Cheapism may earn a commission if you buy through a link on our site. Some of these deals are rarely publicized yet you can take advantage of them every day if you just know what to ask for.

Here are the best restaurant deals we know of for the upcoming week. Plan your meals out for the best day of the week for a discount. Invite a friend along for any twofer or BOGO deals, or bring an extra home to enjoy later. Learn about dollar menus and happy hour deals that can help you save on dining out every day.

Eating out at a restaurant can fit in your budget when you take advantage of all these free and cheap food deals available this week. Teresa Mears is a website publisher, writer, blogger and editor who was raised to be frugal.

In her 35 years as a journalist, she has written for papers ranging in size from the weekly Portland Tenn. Leader to The Los Angeles Times. She was an editor for the Miami Herald for more than 17 years, overseeing coverage of home, real estate, family and other subjects.

She has also been a contributor to The New York Times, The Boston Globe, The Dallas Morning News and other publications. Teresa owns and operates Miami On The Cheap , Florida On The Cheap , Fort Lauderdale On The Cheap , Palm Beach On The Cheap and Orlando On The Cheap.

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Deals on the best experiences in your city. Discover nearby restaurants, spas, events and top products on LivingSocial Free Burgers, Free Pizza, and More Bonkers Fast-Food Deals Near You · 1. Popeyes: $12 Two Can Dine Meal · 2. Wendy's: Free Dave's Single Burger offers and marketing offers. Already have an account? Estimated. Savings. $. DA Discount Dining Deals. Thank You for Registering! Enter your location below: Affordable dining promotions

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