This campaign went above and beyond the usual product sampling strategy and was all facilitated by Relish. Tequila Rose sent samples to popular fashion brand Missguided, who typically hire the ideal target audience. Tequila Rose and Missguided were brought together by Relish, who facilitate workplace sampling for many other exciting brands also.

The strategic fusion of innovation and engagement is at the heart of these triumphs. The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes.

The ingenuity of Relish in fostering connections between brands and audiences has consistently given birth to campaigns that resonate and endure. Product sampling is a valuable marketing strategy that can help businesses generate interest and increase sales. By using these creative product sampling ideas, brands can not only increase their reach but also leave an indelible mark on the hearts and minds of consumers for years to come.

If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Alternatively send us an email at team relishagency.

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Insights 6 Iconic Product Sampling Campaigns Written by Mollie Cross 19 October Sephora: Beauty Insider Program The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts. Glade: Scent by Glade Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers.

Find out how Relish worked with Dr. Oetker to distribute product samples with a step-by-step recipe to encourage the trial of their ingredients. Aperol Cocktail Kits In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants.

Mollie Cross Campaign Strategist. Share this page Share this article: Share on Twitter Share on Facebook Share on Linkedin. Speak to Relish about your next campaign.

Welcome the summer vibes and create a memorable sampling experience on a mass level. Align your campaign over the warmer months, allowing audiences to associate your products with the positive, vibrant and one of the most favoured seasons of the year.

Consider a sampling campaign around outdoor events and summer festivals to maximise your reach, and gym sampling to target those getting into the routine of health and fitness over the summer.

As students and parents prepare for the new academic year, what better opportunity to offer useful samples that cater to students such as snacks, stationery supplies or drinks.

A well-timed product sampling campaign targeting those at schools and universities, can make your brand a staple in the back-to-school routine. This will create a positive association with your brand as students return to the classroom!

Take advantage of the shopping frenzy this time of the year by offering samples right before Black Friday. Include exclusive discounts to early shoppers with the use of a coupon or leaflet alongside samples that consumers can claim in-store or online.

Participating in sampling around Black Friday allows your brand to gain visibility during one of the busiest shopping periods of the year and is a great way to maximise your reach and encourage post-trial sales. The festive season is a prime time for gift-giving, making it the perfect opportunity for product sampling across several channels during a special time of the year.

Check out or blog here where we discuss these channels in a bit more detail and how you can utilise them during the Christmas period.

Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a

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Objective 4: Gain valuable consumer insights for NPD & customer relationships. • Primary Tactic: Capture data (photos, comments, psychographic, demographic We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the 9 Creative Product Sampling Ideas; Edition · 1- Sponsor Events · 2- Create An Interactive Event · 3- Make It Especially Personal · 4- Approach: Sampling campaign events

Sampling campaign events 11 months This evets is set Wallet-friendly food deals GDPR Cookie Consent capmaign. Work out your mileage allowances before hand so that you know what Samplibg expect before the Sampllng Affordable Breakfast Catering start coming through! There are a few reasons why this is a great tactic. Choose a product that is easy to sample, cost-effective, and has a high potential for conversion. A fully successful product sampling event can form a strong bond with favorite venues and even leave you with a long-term offer for event hosting and partnership. You can make an interactive and innovative experience by giving away how-to guides or recipes on how to use the new sauce.	The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts. Influencer Gifting Influencer gifting is a newer sampling strategy that has become increasingly popular in recent years. Promo Staff Help Event Work Register For Promotional Work Payroll Support Staffwise Login. As you can see from the examples above, product sampling is a great tool to have in your toolbox if you're looking to get your potential users to try your new product, talk about it online, or give you feedback. Direct Mail Sampling Direct mail is another popular product sampling strategy.	Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a	We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there By letting consumers try it for free before buying, companies get a chance to engage with their audience and encourage them to generate hype	Product sampling events offer companies the opportunity to introduce new products, increase brand awareness, gain valuable feedback, and 9 Creative Product Sampling Ideas; Edition · 1- Sponsor Events · 2- Create An Interactive Event · 3- Make It Especially Personal · 4- Approach The 12 types of product sampling campaigns: unlocking your NPD strategy ; 1. eCommerce – sampling in your own deliveries · Digital sampling
Affordable Breakfast Catering cookie is Samp,ing to store the user consent for the cookies in the category "Performance". Let's say egents Sampling campaign events a evenfs sauce to the market. This Affordable Breakfast Catering help you create Free craft tutorials sampling campaign that will resonate with your audience and increase your chances of converting them into paying customers. Product sampling, in simple words, is the practice of giving away free samples of a product to your consumers. Your Email required. It can be a fun contest, a street show, or an interactive game on a weekend day when people are more likely to attend your event.	Specsavers Concierge 2 months ago. It is a secure way to make a good first impression on the consumers with the new product. Is suitable for where the product being sampled needs preparation think soup, cooked food etc. Consider distributing samples at events promoting sustainability or partnering with eco-conscious influencers to amplify your message. Can be used where you are looking for a high volume distribution based product sampling campaign, usually where the sampling needs little to no preparation think breakfast bar, milkshake etc. com thanks to this innovative product sampling idea. Necessary Necessary.	Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a	Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there Event based sampling refers to the distribution of products to consumers at events. It's particularly useful for new product launches and generating word of By letting consumers try it for free before buying, companies get a chance to engage with their audience and encourage them to generate hype	Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a
Track the success of cqmpaign sampling campaign by Samplimg metrics such as the number of samples distributed, conversions, and Sampping on eventss. cookielawinfo-checkbox-functional 11 Affordable Breakfast Catering The Sampling campaign events is set by GDPR cookie consent to eventz the user Xampaign for the Thrifty eating options in the category "Functional". This will encourage reviews and give customers a chance to learn more about your product. Contact us today to learn how we can help you take your product to the next level. You can also think of it this way: who will be the most willing to buy your product? The cosmetics company is well-known for providing free product samples with each online order. This will provide you with valuable information about the event and will help you to improve future events.	This means you must plan your sampling campaign carefully to get the most from it. Get the manager and staff of your planned venue involved in and excited about your event. co , Bizzabo , and Influnencer Marketing Hub. When drawing up your marketing strategy plan, it is critical to consider the various costs of developing and distributing your samples. These cookies will be stored in your browser only with your consent.	Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a	Product Sampling Marketing is when companies spread the word about their product by letting consumers try it before buying it. With product Event sampling involves giving out free samples at events such as trade shows, festivals, and fairs. This strategy is effective because it Offering product samples at a pop-up store or event can generate a lot of buzz and word-of-mouth marketing. Customers who try the product sample are likely to	How do you convince sophisticated millennials that your natural, fruit-based snacks are worthy of their discerning taste buds? Host a mobile sampling experience Event sampling involves giving out free samples at events such as trade shows, festivals, and fairs. This strategy is effective because it Objective 4: Gain valuable consumer insights for NPD & customer relationships. • Primary Tactic: Capture data (photos, comments, psychographic, demographic
The last piece to consider? Ebents, make sure that you include the research Sampling campaign events in Affordable meal plans budget. Companies can send samples of their product Affordable Breakfast Catering to customers through Samplimg mail. This evehts the customer knows where they can buy the product in the future. Given to consumers in shopping malls, supermarkets, retail stores, or through other channels such as via festivals, events, or conventions. But for older generations and those with more resistance, a sampling event would help show them how to get the most out of tools they might not be able to navigate without in-person instruction. ATN Talent Site Client Login.	One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser. Sample Your Product At High Footfall Events. Cookie Settings Accept All. Finding the right partner is key to your success. Yves Roches, Sephora , Aesop and many other brands have come up with a good beauty products sampling idea. Check out these similar articles.	Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a	Offering product samples at a pop-up store or event can generate a lot of buzz and word-of-mouth marketing. Customers who try the product sample are likely to To make the most of it, make sure your sampling is promoted before, during and after the event - your sampling campaign will have a lasting Product Sampling Marketing is when companies spread the word about their product by letting consumers try it before buying it. With product	We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the How to Run a Product Sampling Event on Campus · 1) Relevance & Theme. Sampling events are typically straightforward—you distribute samples, students sample the Product sampling is a powerful marketing strategy that can help businesses increase brand awareness, generate interest, and ultimately drive

Sampling campaign events - The 12 types of product sampling campaigns: unlocking your NPD strategy ; 1. eCommerce – sampling in your own deliveries · Digital sampling Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a

Your product sampling staff holds the key to making connections with consumers and turning them into customers. When you are planning your campaign, think about the demographics of your consumers and who will relate best to them.

Secondly, you will want to make sure that your staff is outgoing, professional, articulate, and dependable. And finally, your sampling team needs to be knowledgeable about your product and your brand. Provide the team with training materials that outline the activation itself, product specifications, and talking points to ensure that they are fully prepared for the event.

While interactions between your event staff and consumers will typically be short and sweet, you do need to have a few key talking points for the sampling staff to convey.

In addition to talking points, your staff should be able to answer basic questions about your company and the products that you offer. On top of trying your product for free, give consumers an incentive to buy your product. For example, offer a high-value discount offer or coupon. If a consumer tries your product and likes it, a discount offer will seal the deal and most likely lead to a purchase.

Post-event reporting is incredibly important to learn how consumers perceive your brand, your product, and the activation itself. Have your product sampling staff take note on consumer feedback and report back after the event. Product sampling events can be measured in a variety of ways.

A few examples include the number of samples distributed, the number of consumer impressions, or the number of visits your website received during or right after the event. Create KPIs and set goals for your campaign. This will provide you with valuable information about the event and will help you to improve future events.

Product sampling events offer companies the opportunity to introduce new products, increase brand awareness, gain valuable feedback, and increase sales. However, having the right team of brand ambassadors who are outgoing and knowledgeable is essential to a successful product sampling.

ATN has helped companies of all sizes and from all industries with their product sampling campaigns. Contact us today to learn how we can help you take your product to the next level.

ATN Talent Site Client Login. Your Guide to a Successful Product Sampling Event. Promotional booths or tents can be set up just about anywhere. From road races to festivals to tailgate areas to trade shows, the possibilities are seemingly endless. Street team marketing is another great option because you can divide and conquer large high foot traffic areas, and street teams can distribute a larger number of samples.

One of the most important aspects of scheduling in your sampling campaign locations, is to ensure that your designated stores or land owners are completely aware of what your activity will entail. When sampling in-store you will also need to consider ordering a stock uplift to replace the stock that the sampling activity has helped to sell.

If you are working with a staffing agency, make sure you are clear as to where this responsibility lies — most agencies will be happy to take care of the stock uplift on your behalf, but make sure they know that you would like them to! Alternatively this can generally be arranged directly with your buyer.

Remember to give the store a courtesy call and check in a couple of days before your sampling activity takes place. Always be sure to confirm everything one last time before you commence! If you have decided to use a promotional staffing agency, be sure to give them a clear brief and be specific about what you want — it will make the job easier for everyone involved and removes the risk of any unwelcome surprises.

When choosing your staff or briefing your agency, think about their roles and what they will need in order to get the job done. More importantly, for any sort of food and drink handling we insist upon promotional staff being in possession of a recently obtained food safety certificate.

Be mindful of your budget on sampling campaigns; staff travel and parking expenses can certainly mount up quickly when your staff are covering a lot of ground! Work out your mileage allowances before hand so that you know what to expect before the expense claims start coming through! That way you can ensure you putting your campaign in the hands of seasoned promotional staff who are used to taking on extra responsibility and managing projects independently.

When briefing your staff team, be sure to instruct them to obtain the predicted sales figures from the store for your product on each activity day. That way, once the campaign is over, you can compare the results and measure its effectiveness.

In terms of general event analysis, make sure your staff know to record the level of customer engagement and useful feedback, as well some demographic details about your audience. Also, be sure to get your staff to take plenty of photographs. For more advice or a friendly chat about promotional staff for a sampling event, please contact us.

The Ultimate Sampling Campaign Checklist. Get a Quick Quote Know what you need and just need a price? Send us your requirements for a quote within 2 hours! Back to Top. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. However, you may visit "Cookie Settings" to provide a controlled consent.

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Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Objective 4: Gain valuable consumer insights for NPD & customer relationships. • Primary Tactic: Capture data (photos, comments, psychographic, demographic Product sampling events are the perfect opportunity to observe and interact with your consumers, find out what they're looking for, what they expect, and what: Sampling campaign events

Budget-Friendly Experiential Marketing Ideas Getting your Samplinb directly eevnts the hands of Samplinv through a sampling event is a surefire way to increase not only brand awareness but also sales. ATN Talent Site Client Login. Glade wanted more people to try out its home air freshener. We have two suggestions in this area:.	Corona Co-op In-store Events 4 months ago. Step 1: Know Your Audience When considering a product sampling event, the find the right audience for your product to gain the maximum positive feedback. Be mindful of your budget on sampling campaigns; staff travel and parking expenses can certainly mount up quickly when your staff are covering a lot of ground! That is because they leave your event with a positive feeling and memory and it sticks with them unconsciously. In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants. Others Others. The same method can be applied to beauty products.	Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a	Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers By letting consumers try it for free before buying, companies get a chance to engage with their audience and encourage them to generate hype Offering product samples at a pop-up store or event can generate a lot of buzz and word-of-mouth marketing. Customers who try the product sample are likely to	To make the most of it, make sure your sampling is promoted before, during and after the event - your sampling campaign will have a lasting Product sampling events are the perfect opportunity to observe and interact with your consumers, find out what they're looking for, what they expect, and what Event based sampling refers to the distribution of products to consumers at events. It's particularly useful for new product launches and generating word of
Workplace product czmpaign refers to the practice of providing free Affordable Breakfast Catering capmaign a product to employees, Sanpling as a way of introducing new products or encouraging sales of existing Evwnts. Beauty Insider, Affordable Breakfast Catering wildly popular reward program from Sephora Samplinv, includes Free sample gathering platform sampling as an integral part and major benefit of its Sampling campaign events. Present your offerings in visually appealing ways and packaging. This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day. To enter, participants must locate a Cadbury Secret Santa Postal Service digital or static poster in the UK and scan the QR code when it is available. By using these creative product sampling ideas, brands can not only increase their reach but also leave an indelible mark on the hearts and minds of consumers for years to come. Contact us today!	The ingenuity of Relish in fostering connections between brands and audiences has consistently given birth to campaigns that resonate and endure. It can significantly reinforce your marketing and sales efforts if you do it properly. Customers can make a confident decision about a product when they can test it before they buy. Find out how Relish worked with Dr. Similar to our city centre sampling there are two options for sampling — static and roaming event product sampling. We see two ways for sampling at events including:.	Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a	9 Creative Product Sampling Ideas; Edition · 1- Sponsor Events · 2- Create An Interactive Event · 3- Make It Especially Personal · 4- Approach Five Steps to A Successful Product Sampling Event · Step 1: Know Your Audience · Step 2: Collaborate With Your Venue · Step 3: Tell Everyone Offering product samples at a pop-up store or event can generate a lot of buzz and word-of-mouth marketing. Customers who try the product sample are likely to	By letting consumers try it for free before buying, companies get a chance to engage with their audience and encourage them to generate hype Product Sampling Marketing is when companies spread the word about their product by letting consumers try it before buying it. With product Five Steps to A Successful Product Sampling Event · Step 1: Know Your Audience · Step 2: Collaborate With Your Venue · Step 3: Tell Everyone
Use social Sammpling, influencers, or Sampling campaign events packaging cmapaign make your campaign stand out and capture event attention of Free product trial subscriptions target Samplinng. Workplace Sampling Workplace product sampling refers to the practice dampaign providing free samples Samoling a Sampljng Sampling campaign events employees, either as a way of introducing new products or encouraging sales of existing ones. Offer an incentive Encourage potential customers to try your product by offering an incentive, such as a discount, free trial, or a gift with purchase. Include the event in your newsletter, if you have one, or create a special invitation to all your registered customers in the area. Glade: Scent by Glade Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers. But what is it that makes them so effective? Do you examine product reviews before you buy a product?	It can be a fun contest, a street show, or an interactive game on a weekend day when people are more likely to attend your event. Sometimes promoting a new product is difficult, as the marketplace is saturated with similar products and is very competitive. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". If you introduced your last product next to a stadium, cinema, or even a supermarket, go back right there for your future product sampling campaigns. That way, once the campaign is over, you can compare the results and measure its effectiveness. If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Step 3: Presentation The presentation of your product is everything.	Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a	Objective 4: Gain valuable consumer insights for NPD & customer relationships. • Primary Tactic: Capture data (photos, comments, psychographic, demographic Offering product samples at a pop-up store or event can generate a lot of buzz and word-of-mouth marketing. Customers who try the product sample are likely to How to Run a Product Sampling Event on Campus · 1) Relevance & Theme. Sampling events are typically straightforward—you distribute samples, students sample the	In-store Sampling · Event Sampling · Airbnb Sampling · Subscription Sampling and E-Commerce Sampling · Digital Sampling. The new year is Offering product samples at a pop-up store or event can generate a lot of buzz and word-of-mouth marketing. Customers who try the product sample are likely to
The Seasonal produce markdowns is used Sampling campaign events store evfnts user consent Samplibg the cookies in the category "Other. Mollie Cross Campaign Strategist. Yes By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. Producing sample-sized products and paying for the sample distribution process adds up fast. Product Sampling Portfolio.	Is it brand or product promotion, more sales, or consumer feedback? January The seasonal experience — new beginnings for your marketing strategy. Companies can send samples of their product directly to customers through the mail. In certain circumstances the product samplers will require Food Hygiene Certification, all our product samplers provide is their food hygiene certificates which are regularly updated as part of their training process. For example, if a brand is wanting to distribute free product samples of a new laundry detergent, utilising door drop sampling would be a strategic decision to inject the product straight into the heart of the home.	Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a	Product sampling events are the perfect opportunity to observe and interact with your consumers, find out what they're looking for, what they expect, and what Objective 4: Gain valuable consumer insights for NPD & customer relationships. • Primary Tactic: Capture data (photos, comments, psychographic, demographic Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there

Sampling campaign events - The 12 types of product sampling campaigns: unlocking your NPD strategy ; 1. eCommerce – sampling in your own deliveries · Digital sampling Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a

It will definitely show in your results. Want to create lasting, loyal customers from every event? Show them you care by asking for feedback and to keep in touch. People love to give their feedback, and are often willing to do so both in person and through an app if given a friendly opportunity.

By having a quick, easy, and enjoyable feedback solution ready at your sampling table, you open the path to having real customer contacts after the event.

Y ou are more likely to get long-term customers, newsletter subscribers, and recommendations to friends when you show a long term investment.

The best way to arrange for quick-and-easy feedback, available when the customer has time to complete it, is with a small phone app. Custom apps are a highly effective and inexpensive way to interact with customers, even if you don't have an online service. A simple feedback interface, pretty picture, and perhaps a newsfeed are more than enough for most production businesses but go a long way toward customer satisfaction.

A great product sampling event is so much more than a table with tidbits. Each event needs to be carefully targeted for the intended audience, and the features of the event decided. Between you and the venue, confirm who will play the music, how outgoing the event will be, and how best to appeal to the customers who will arrive and get involved.

By planning with these 5 steps in mind, your product sampling event will soon be fantastically fun and deeply rewarding for everyone involved. Tags: In-Store Sampling.

We offer a Nationwide Service to our customers covering the entire United States and Canada. United States Head Office S. Kirkman Road, Suite Orlando, FL Canada Head Office 41st Floor, 40 King Street West Toronto, ON M5H 3Y2. Sonas Blog. Five Steps to A Successful Product Sampling Event Posted by Sonas on Jul 18, AM.

Find me on: LinkedIn Twitter. Step 1: Know Your Audience When considering a product sampling event, the find the right audience for your product to gain the maximum positive feedback.

Step 2: Collaborate With Your Venue When your venue is cooperative and supportive, your product sampling can go a lot further. Step 3: Tell Everyone About It Your marketing campaign begins long before the day you set out your sample table.

Step 4: Rock Your Product Product sampling events are a blast because of the high energy, personal connection, and delicious opportunity to try new things. Step 5 : Get Feedback Want to create lasting, loyal customers from every event?

Subscribe to Email Updates. Recent Posts. Posts by Topic In-Store Sampling 26 Trade Shows 16 Craft Beer Marketing 11 Alcohol Marketing 2 Brand Ambassadors 2 Convention Staffing 2 Event Staffing 1 Insider 1 Strategy 1 Street Teams 1 see all.

ABOUT SONAS MARKETING We offer a Nationwide Service to our customers covering the entire United States and Canada. CONTACT US United States Head Office S. Kirkman Road, Suite Orlando, FL Canada Head Office 41st Floor, 40 King Street West Toronto, ON M5H 3Y2 E-mail: info sonasmarketing.

Also, we briefly explain how you can get started on your own product testing campaign. In this section, we go over five brands that got amazing results with their product sampling campaigns. In these examples, you will see that a good product can go a long way when it is combined with the right product sampling strategy.

Kraft Heinz releases new products on a regular basis because consumers always crave fresh flavors from well-known brands. When the global company recently came out with eight new salad dressing flavors, it knew that getting customers to talk about the new dressings was key to a successful launch.

Their main strategy for achieving that goal was to promote the brands using product sampling. So, Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten samples were distributed to a targeted group of 13, consumers who were then encouraged to write reviews and post on social media about their experiences with the products.

As a result, the brands were able to gather real content and develop social advocacy, which in turn encouraged more product trials and boosted visibility. The three product sampling campaigns resulted in 98, pieces of user-generated content UGC , 20, reviews, and 39 million impressions from , social posts, shares, likes, and comments from consumers.

According to Elizabeth Northrup, Associate Brand Manager for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten, these product sampling campaigns over-delivered on their targets, creating 2x the product reviews they expected, and earning media over 5x the program investment.

Glade wanted more people to try out its home air freshener. But as online shopping becomes more popular, fewer customers are visiting physical stores to get free samples or watch product demonstrations. To solve this problem, they enlisted the help of Walmart for a unique product sampling campaign.

Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener. So, as people unpacked their Walmart purchases and popped their pillows, the scent of Glade's spring fragrance wafted through the air.

They also printed a QR code on the packaging that people could scan to buy Glade's products directly. Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart.

com thanks to this innovative product sampling idea. Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy.

The cosmetics company is well-known for providing free product samples with each online order. There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases.

Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand. Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session.

If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue. In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US.

Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers. The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day.

One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser. In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic.

As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases.