Below is an example of the sample box that Orgain sends to welcome their newest partners. Source: Orgain. This illustrates how brands can build a sense of community among their followers and likewise incentive new ones. Source: Harvey Prince.

Sending samples to people who are or might already be customers might seem backward. That said, people that already trust your brand and understand the benefits of your products are the likeliest to shout you out.

Thing is, these are the exact types of posts that tend to go viral. Below is an example from Cirkul. Their drinkcirkul hashtag has amassed nearly one billion views from creators shouting them out.

The post below earned over a million views on TikTok. This is also an example of how product sampling ideas and influencer gifting can overlap. Source: ashmartodam. Earning visibility and reach on social media as a brand is all about building word of mouth. The more people hyping up your brand, the more potential you have to rank via the TikTok or Instagram algorithms.

When hundreds of creators post about your brand, you can instantly get in front of millions of potential customers long-term. Not to mention the fact that sending samples is a massive time-sink and logistical nightmare when you juggle hundreds of orders.

Hint: this highlights the value of a micro-influencer marketing platform like Statusphere that guarantees posts from creators and handles orders with streamlined fulfillment technology.

Granted you have the bandwidth to handle orders and track them. These types of samples serve as a straightforward way to get people to opt into your list.

These types of promotions are ideal for an ongoing product sampling program for small items that are simple and straightforward to ship. Rule of thumb? However, sending out free samples of premium-priced products or large items is a totally different story. This particular product sampling idea is fair game for beauty and fashion brands.

Virtual samples give people a taste of your products without requiring any sort of free trial. Virtual-try-ons are all the rage among skincare brands and the beauty industry at large.

For example, Sally Beauty offers a virtual hair color try-on where shoppers can upload their own photos to see how different styles might look in real life.

Source: Sally Beauty. Brands today are spoiled for choice when it comes to platforms to create these experiences. Virtual product sampling is a balancing act between convenience and making a meaningful impact on shoppers. Anything you can do to create a compelling experience through your samples is a plus.

Some brands achieve this through stylish packaging and personalized notes. For example, you can send out swag or free samples to both incentives and reward attendees. Doing so is seamless if you already collect contact information as part of the sign-up process for your digital events.

Check out the product sampling campaign example from Elemis below:. Source: Elemis. Sampling during events can also boost registration and engagement for webinars long-term. This illustrates how sending products to satisfied customers can boost your marketing efforts elsewhere.

Doing so not only requires extra time and attention to detail but also means having a wider variety of products on deck to send as samples.

That said, personalization is arguably one of the best ways to make an impact on customers. For example, product quizzes help encourage brands to send relevant items that customers may actually purchase in the future. Below is an example from Mario Badescu. The brand shares a quiz with shoppers to help them find the right skincare products.

Shoppers even have the option to buy them outright instead of simply sampling. Source: Mario Badescu. A personalized approach to sending products is a win-win for brands and buyers alike. This ensures that creators only get matched with products they love. Hot-take: the best product sampling campaigns are the ones that actually get people talking.

By getting your products into the hands of micro-influencers at scale think: hundreds, not a handful you can translate your samples into more than just satisfied customers.

You stand to earn:. Below is an example from one of our creators. The authentic, unfiltered content published by micro-influencers makes it easier for real people to imagine a product in their hands. One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser.

In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic. As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases. Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. Ask yourself what you hope to achieve through the campaign.

Is it brand or product promotion, more sales, or consumer feedback? The answers can help you design the best strategy to get you there. Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information.

You can also think of it this way: who will be the most willing to buy your product? This will encourage reviews and give customers a chance to learn more about your product. Additionally, choose the ideal time to launch your product.

For instance, consider releasing your line of school supplies a few weeks before the start of the next semester. You can contact your audience via email for surveys and feedback after they've received the samples. There are programs and businesses that can take care of the entire product sampling procedure for you and even handle the challenge of post-purchase updates.

Encourage participants who had a positive experience with your product to write reviews and share their experiences on social media.

This makes other potential buyers more confident to try out your product through positive word-of-mouth and social proof. There is no end to the process of product sampling. This process can always be modified and repeated to collect feedback or create relationships with customers.

The digital age of technology has made it convenient for both businesses and consumers to connect with each other. Digital product sampling is the natural evolution of the traditional product sampling method in the modern world.

This method allows your brand to narrow down your target consumers and reach them in an optimized manner by using analytics and more.

It has been gaining popularity consistently, especially since the onset of Covid pandemic , when many brands were forced to discontinue their traditional in-store sampling campaigns. These are some of the advantages of digital product sampling over traditional ones:.

Peekage is a personalized digital product sampling platform that allows consumer brands to conduct targeted at-home product trials. Peakage performs customized customer surveys and analytics on users who have tested your product or service. You will receive valuable feedback that will assist you in discovering actionable insights that can inform strategy, messaging, product positioning, and more.

If you want to kickstart your product sampling campaign, book a free consultation with one of our experts. As you can see from the examples above, product sampling is a great tool to have in your toolbox if you're looking to get your potential users to try your new product, talk about it online, or give you feedback.

It can significantly reinforce your marketing and sales efforts if you do it properly. Want to learn more about sampling? Read our Definitive Guide to Product Sampling.

Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback

Video

Types of product sampling campaigns in e-commerce · Enticing purchases of full-size products · Personalized sample selections · Increasing customer Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers: Product sampling campaigns

Acquisition, retention and reactivation campaigns. Also read: Digital Product Sampling szmpling. Respond to Product sampling campaigns campaaigns in real-time. Lay's came up with an unforgettable idea to solve this problem. In fact, you may want to do this in the build-up to the product release date.	The three product sampling campaigns resulted in 98, pieces of user-generated content UGC , 20, reviews, and 39 million impressions from , social posts, shares, likes, and comments from consumers. The saying refers to a door-to-door salesman who keeps the door from shutting with his foot, giving the customer no choice but to listen to the sales pitch. When receiving a free sample, consumers feel motivated to become paying customers. Collect reviews and feedback from your community before you launch with a sampling campaign. When a consumer agrees to sample your product, it becomes easier to get them to agree to purchase a full-priced version and to become a frequent customer.	Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback	Product sampling is a highly effective way to get samples into potential customers' hands and thoughts. In fact, marketing through sampling Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling Overall, product sampling is a powerful marketing strategy that can effectively capture the attention of college students and drive consumer behavior in favor	Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street
Cajpaigns Chicago, the ad agency behind Affordable meal ingredients campaign, Discounted food offers that Glade czmpaigns fragrances had an 83 percent boost in sales on Clothing sample subscription. When should you Procuct a product sampling campaign? In fact, you may want to do this in the build-up to the product release date. In this blog, we will take a dive and explore some creative and successful product sampling campaigns, which may give you inspiration for your product sample. Generating user-generated content UGC that inspires confidence. Workplace product sampling refers to the practice of providing free samples of a product to employees, either as a way of introducing new products or encouraging sales of existing ones.	Company About us. Reciprocity In social psychology, reciprocity is the social norm of responding to a positive action with another positive action. Note which products and qualities ex: materials, ingredients, features they shout out. After completing the quiz, customers can choose up to five frames that are delivered right to their homes, where they can test them for five days. That said, people that already trust your brand and understand the benefits of your products are the likeliest to shout you out.	Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers Easily sample new products and keep product pages fresh with new reviews. Bring the beauty counter experience to your site with inspiring imagery from	Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback
Mollie Priduct Campaign Strategist. Choose Cheap meal deals right product Not all products samplnig suitable for sampling. Setting clear objectives Discounted food offers help you measure the success of your sampling campaign. Gifting campaigns do double duty by helping brands win new customers and build social proof at the same time. Also, consider how some product sampling campaigns offer a taste of your checkout experience.	It can be done directly on-site or indirectly, through a digital platform. Sampling Product Sampling Marketing — The Complete Guide By Jordan Ben July 26, 11 Mins Read. Below is an example from Cirkul. Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content UGC. could leverage across all of their marketing channels. Norton by Symantec. Social, music, or sports events.	Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback	Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their 5 winning sampling programs to inspire your next campaign · Zero dB · Shameless Pets · Path of Life · Barney Butter · O.b. tampons · Takeaways · Check The most common product sampling strategies · 1. In-store demos · 2. Digital Demos · 3. Field marketing · 4. Sampling boxes · 5. Direct mail · 6. Grocery delivery	Product sampling is a highly effective way to get samples into potential customers' hands and thoughts. In fact, marketing through sampling PowerReviews has executed successful sampling campaigns for much higher consideration products, from luxury makeup and robotic vacuums to even mattresses. 5 Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers

Product sampling campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback

Now, replace that pizza with anything else — wine, ice cream, a handheld vacuum. Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content UGC.

This is a form of experiential marketing because consumers are able to completely absorb and engage with the product prior to buying it. Quick history lesson: Product sampling is a tried-and-true marketing strategy dating back to the s. Benjamin T. Babbitt , a soap manufacturer, was one of the first people to hand out samples to his fan base.

As time passed, the power of this marketing strategy was realized by others, and has since become popular in a variety of different industries. You should launch a product sampling campaign when you need to boost word of mouth or get feedback on a new product.

Product sampling helps brands boost feedback, conversion rates, positive reviews, and social content for both small and enterprise brands alike. Sampling a product makes customers want to buy it. Dan Ariely , a behavioral economist at Duke University, knows samples create desire.

Take Costco, for example. An oft-cited study about Costco revealed the grocery store saw a significant boost in revenue thanks to its free food samples. And Stewart confirms sampling is a solid way to increase sales. Free samples encourage potential customers to play into the idea of reciprocity.

In other words, people who receive the sample want to do something for your brand in return — like posting a positive review on social media. This by no means every review is going to be positive of course. Neither should that be expected. And even negative reviews provide added authenticity for your brand.

But one of the reasons sampling does yield such positive results is because the right provider like Bazaarvoice 👀 can create campaigns for a hyper-targeted audience, right down to age, gender, or even skin tone. When the recipient is the exact target audience the product is for, the review is much more likely to be positive.

Just make sure your sampling provider can accommodate this. As a result, Dirt Devil product reviews went from 2. You probably already know that social content is an important way to reach consumers.

Combining the reach of social media with the effectiveness of product sampling gives you a unique marketing campaign powerhouse. Most Bazaarvoice Sampling customers are e-commerce managers who use sampling to create and feature content on social media.

Plus build your community. We could talk up the benefits of sampling all day. But numbers do a better job of demonstrating it. We recently surveyed over 6, Influenster community members who have recently taken part in sampling campaigns. What effect did the campaign s have?

Well, of the members we surveyed:. The individual strategies can take several different forms, from in-store food samples Costco or mailed glasses to try on Warby Parker.

The details depend on your business model and campaign goals. Costco is famous for the traditional, in-store, free sample method.

People have gone so far as to tour the sample tables at various Costco stores. The more samples people try, the closer they get to a free lunch. Personal finance and food bloggers have picked up on this idea as well and have even written articles encouraging the practice.

Traditional sampling works especially well for supermarkets like Costco, as well as other brick-and-mortar stores like makeup counters. Just remember that the goal for this type of sampling is to increase sales and positive word of mouth.

Customers apply for various free sample offers through Ripple Street. Once selected for the offer, they receive the samples in the mail. After testing out the sample products, they write a review and provide feedback to the brand in question.

Applications for these offers close after a certain amount of time, but new ones are always opening up. For example, Baby BLUE Chewy Chatterbox dog and cat treats opened its sample application from May 5 to June 6.

On June 7, , the applicants were selected to sample the product. And from June 13 through July 4, , the products were sent out and tested.

As a result, samplers gave positive product reviews. More reviews lower risk aversion. When you give current customers, influencers, and brand ambassadors something exciting to take home to their friends and family and even their pets!

Offering samples that are only available for a limited time also helps brands build their email list because fans want to be alerted about new deals. So you can direct them to an email subscription form where they can give their information in exchange for access to news about special offers like free samples.

Customers simply select a product like hair dye or blush. This technique is also sometimes more helpful and realistic than physical store samples because the tool takes into account different product combinations and how they affect each other.

For example, if I dyed my hair bright red, would that red lipstick look good? To enter, participants must locate a Cadbury Secret Santa Postal Service digital or static poster in the UK and scan the QR code when it is available.

Alternatively they could pay for a chocolate bar online to personalise and send to the intended recipient. The campaign is a fun and festive way to raise brand awareness, spread holiday cheer and share the love of chocolate.

It is reported that the Cadbury Secret Santa campaign contributed to a 1. In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants. The cocktail kits included Aperol miniatures, Fever Tree Soda and Mionetto Prosecco to demonstrate a delicious Aperol cocktail.

The campaign in total reached , people. Those who received a sample not only received a sample of the product but also extra products to help demonstrate the product.

This campaign went above and beyond the usual product sampling strategy and was all facilitated by Relish. Tequila Rose sent samples to popular fashion brand Missguided, who typically hire the ideal target audience. Tequila Rose and Missguided were brought together by Relish, who facilitate workplace sampling for many other exciting brands also.

The strategic fusion of innovation and engagement is at the heart of these triumphs. The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes. The ingenuity of Relish in fostering connections between brands and audiences has consistently given birth to campaigns that resonate and endure.

Send your samples directly where there's a massive number of your consumers gathered together. It can be a kindergarten if your product is crayon or colored pencils. They get to use your product almost at the same time and share their experience together. This method can be used for any kind of product: fashion, beauty, edibles, e-commerce products, and whatnot.

Let's say you're introducing a new sauce to the market. You can make an interactive and innovative experience by giving away how-to guides or recipes on how to use the new sauce. It is a secure way to make a good first impression on the consumers with the new product.

The same method can be applied to beauty products. If you're making a new facial mask, add a brief guide and explain how it's going to work best for your consumers.

Also read: Product Sampling Safe Haven: Contactless Product Sampling. Send a tiny sample of your new perfume to anyone who buys clothes from a specific brand.

Send a pack of cheese to anyone who orders at an Italian restaurant in a specific area. There's no limit to how creative you can be. Just think of the best partner in your market and make a win-win deal.

On the other side of the deal, the consumers will surely be happy to get a free surprise pack, no matter how small it's going to be. It must be hard to stand out in a supermarket and attract attention where there are many brands giving away free samples, isn't it?

Lay's came up with an unforgettable idea to solve this problem. They put Lay's machines, which look like regular vending machines, in the supermarkets. The consumers were given free potatoes and they were supposed to put it in the machine to make it work, like you give change or cash to the regular vending machines.