Tying your sponsorship to engagement is a great way to make sure people are paying attention to the brand and getting maximum exposure. Event apps can greatly help with this as many include gamification features that can be used in a virtual environment. These can include icebreaker challenges in which points are allotted for connections made or scavenger hunts and quizzes in which points are allotted for finding information among others.

Whether you have a long history of fostering CSR initiatives or have shied away from them in the past, there is no better time to use cause marketing to partner with a sponsor and create a message that resonates with your audience.

Use the event to promote positive social change with sponsorship dollars. For example, instead of sponsoring the planting of trees, you could suggest that your sponsor donate a certain number of masks to a local hospital or support food banks or accommodations for the most vulnerable groups.

Look for relevant organizations that you can donate to and encourage attendees to get involved as well.

There exists such a thing as virtual swag bags, and now is a great time to explore the offerings. The bag would then be shared directly with your attendees for them to access via email, social media, or the event app, either before, during, or following the event.

Giveaways are always a good way to increase engagement with attendees and can be a fun addition to a virtual event. For example, have participants share something about the event on social media using the dedicated event hashtag, or complete certain actions during the event. Even for an in-person event, we send pre-event emails, but we have onsite reminders for guests to get the most out of their journey.

You can send event information and swag, but also items such as. aromatherapy roller balls to invoke certain feelings, snacks, or laptop headphones. Delivering these directly is key and elevates the overall experience, heightening engagement with your event and the alignment with the brand.

Offering swag to people who register for your event can help boost early registrations for and interest in your event. Everyone loves free stuff, and the promise of a gift can help prompt people to register for your event as well as share the opportunity with their network. Advertise your swag and specify that only a certain number of people will receive it to encourage early registrations.

This approach will also help create buzz for the event as you begin to market it. This is a nice way to acknowledge attendees and ensure that your brand stays top-of-mind a little while longer.

A post-event swag bag can include a thank you note, a link to download on-demand content, branded materials, and any information on upcoming events, including a discount if applicable. Last year, Adobe decided to forego live streams for their Summit and went the prerecorded route instead. SEO firm Moz opted to do the same for their conference, although their on-demand content was monetized.

What prerecorded sessions may lack in real-time engagement they make up for in production value, as they benefit from the ability to be edited or enhanced. They also eliminate many common challenges of virtual events, such as connectivity issues during the event or people getting bored and tuning out of the live stream.

The launch consisted of a virtual house party in a high-end, immersive environment that attendees could explore and interact in. This innovative approach made attendees feel like they were at an exclusive, high-end launch party while also learning more about the brand and its products.

There was even a virtual dance floor, live chat, and bouncer to add to the experience. For their annual internal REEMEA conference , LEGO was limited to using Microsoft Teams for security purposes. However, using a virtual production studio, they were able to create a 3D virtual LEGO studio that served as a backdrop for the sessions and allowed remote speakers to appear together onscreen.

Virtual venues can be used to create similar immersive environments complete with lighting and high-quality video for all kinds of events. Ideally, every speaker would be provided with an image to set as their background, which can be used as a branding opportunity or a way to further incorporate the event theme.

If you bring your speakers together on a live stage, you have even more control over the backdrop. When it comes to virtual events, thinking outside the box can mean moving beyond a webcam grid of talking heads. A full-body shot of speakers moving across a stage can go a long way to capturing the energy and excitement of a live experience.

Virtual events are here to stay, and new concepts are constantly being tested and improved upon. Skift Meetings Studio Team. Attendees want amazing Instagram-worthy food displays AND exquisite tastes. This article will help you master both areas with ideas to get them talking, sharing, and eating.

Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community, inclusivity, engagement, and much more.

But coming up with new and exciting ideas is costly and time-consuming. Or is it? Intentional meeting design has emerged as a growing trend since the pandemic changed everything about our industry.

Here are five areas where meeting planners can apply intentionality to build better, more meaningful events. Our daily newsletter delivers breaking news, and fresh original content — straight to your inbox, every weekday. Skift Meetings Studio Team May 1st, at AM EDT.

Up Next Event Design Fresh Event Catering Ideas Attendees want amazing Instagram-worthy food displays AND exquisite tastes. Distractions are a click away at virtual conferences. But, if you do want to have longer sessions vary speakers and production so that attendees are engaged by the change in formatting every ten minutes or so.

Working effectively as a team is hard enough, but virtual teamwork comes with its own unique set of challenges. Why not host a virtual team-building event for your internal teams or event attendees? Give your company a morale boost or an opportunity to learn with virtual internal events.

There are many options when it comes to a virtual event for your employees, including workshops, games, and even holiday celebrations. To bring your sales team together, share your organization's annual goals, and set the tone for your year, try a virtual sales kick-off.

This internal event has so many perks! Not only is the event itself helpful, but it can also be as simple as setting up a zoom meeting and organizing an exciting agenda. Screen fatigue is real, and anyone hosting a virtual event needs to acknowledge that and adjust their programming to help.

Social media scavenger hunts could kill two birds with one stone. Hire a chef to give a cooking lesson during the virtual conference. This lesson can occur during the lunch break or at the end of the day.

Send attendees the recipe ahead of time and maybe even a gift card for groceries or a little swag, and have them tune in to follow along with real pro. Create a special drink for your event and send attendees a cocktail kit ahead of time.

Then, host a mixology class before a networking happy hour. This is also a great option as a virtual team building activity. Channel the feeling of a Las Vegas nightclub with a dance party and a great DJ.

Another option is to create a special virtual conference playlist to share with attendees and get them excited.

Hire a band, a singer, or a comedian and stream a live concert for attendees. Often, some of the biggest draws at a conference are the featured performances. Every industry has its own unique glossary of terms.

Make a game out of these terms or common phrases by making a bingo board for attendees to fill out during the conference. It will incentivize them to stay focused on sessions and add an element of fun. Offering unique registrations based on attendees' interests in sessions and event programming allows you to not only track attendee engagement in various event programs but also allows you to create targeted messaging.

Depending on an attendee's registration type, you might choose to send specific marketing content to that attendee before and after your event that promotes content, event programming, and products you know they'll be interested in based on their registration choice. Promote your event on social media using a hashtag.

Have attendees use a hashtag when posting about the event and use it during promotion before the event to generate interest. Event swag is always one of the best parts of any conference.

Send attendees hats, t-shirts, mousepads, hand sanitizer, branded masks, or whatever else is popular at the moment. Sponsors can alleviate the cost of your event and attract more attendees. Come up with different offerings for a basic attendee and a VIP attendee that are worth the cost difference.

Make the most out of your event content and allow attendees to access content after the conference. Consider putting a time limit on availability to drive demand, then leverage your virtual conference content in your demand generation streams.

The problem is, every event website should be unique for its intended audience. The tile screen editor built into eventScribe also makes it easy for users like you to make design changes on the fly. Users can view the schedule and access on demand sessions at the click of a button.

ASN also makes it clear that the sessions are free for members and paid for non-members. The branding is clear and consistent and attendees can access the case studies they presented or watch the recording of the live stream all from the homepage.

7 Examples of Innovative Virtual Events From Around the World · 1. SingularityU South Africa Summit (Africa)‍ · 2. Apidays LIVE Paris (Europe) Top 13 Virtual Event Examples: Unique & Successful Showcases · 1. Interactive Q&A Sessions · 2. Audience Polls to Gather Feedback · 3. Breakout Rooms · 4 A list of fun virtual social event ideas for your next team get together. Includes unique options like furry friend parties and online

A list of fun virtual social event ideas for your next team get together. Includes unique options like furry friend parties and online 7 Examples of Innovative Virtual Events From Around the World · 1. SingularityU South Africa Summit (Africa)‍ · 2. Apidays LIVE Paris (Europe) 10 Great Virtual Event Examples in · Salesforce's World Tour Sydney Reimagined · AWS re:Invent · Google SheetsCon · Adobe Summit · SBC: Sample Events Online

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