You control your own destiny. A common reason brands choose promotional giveaways over other forms of lead generation is because they naturally drive more engagement from participants. Remember, your prospects are being exposed to all sorts of noise and information when they are online.

Here are some promotional giveaway ideas for increasing engagement:. The best promotional giveaways are fun. They use elements of gamification to elicit feelings of intrigue and excitement in participants. For example, 23 City Blocks Catering decided to give away 23 different prizes, on 23 different days.

This is a crafty way to inspire curiosity and create engagement in a giveaway. Gamification giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template View and Create Your Own.

The next promotional giveaway idea to increase engagement is to use interactive marketing techniques. Below is an example from Grainfather Brewing who have used the concept of a wishlist to entice participants to engage with and enter their giveaway:.

User-generated content is a powerful force on social media and promotional giveaways are a great way to tap into this phenomenon. To think that your giveaway could be shared with other prospects of your business without your intervention is quite amazing.

All you need to do is provide participants the tools and encouragement they need to do so. A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest. The key to a successful photo contest is striking a balance between ease and effort. The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share.

User-generated content giveaway example. Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own. Leads and participants are very different things. If you want to get a ton of participants for your contest then give away a holiday or a car.

But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects. Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers.

Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants.

Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running.

Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition.

Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation.

Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest. If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process.

Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience.

The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact.

Your offer, branding , timing and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business. This creates a sense of familiarity and trust, which accelerates the sales process.

For example, you may test conversion elements at each stage of the campaign. With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening.

Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume.

If it does, optimize your giveaway landing page for SEO and try to rank in search. Ready to plan a contest or giveaway of your own? Based on Instagram's promotion guidelines as well as some of our own best practices , here's a list of rules we recommend you include in your contest or giveaway:.

Now let's take a look at some examples of Instagram contests and giveaways. Most of the examples are from small companies or bloggers since these are the kinds of folks who tend to not have huge marketing teams to execute their ideas. In other words, anyone could run a contest like the ones featured below.

What they did right: Rachel Off Duty posted right up front that her contest wasn't associated with Instagram. She also included clear instructions for how people could enter her giveaway. She asked people to share a genuine comment which she could eventually use to learn more about the kinds of activities her followers enjoy.

What could be better: To build an email list, rather than just collect new followers, Rachel Off Duty could have offered people extra chances to win by creating a simple landing page which she linked to from her bio. She could also use ShortStack's email marketing features to confirm entries and send other emails to let her followers know about upcoming events or even when she published a new blog post.

What they did right: Westy Co. Like Rachel Off Duty, they state clearly that the contest isn't affiliated with Instagram.

What they could have done better: I'm not a huge fan of contests that ask participants to tag a bunch of friends for one thing, friends might not be the right audience for the brand.

Confession: whenever I enter a "tag to enter" Instagram contest I tag my daughter -- no matter what the product is. I'm allowed to annoy her : but I don't want to annoy my friends.

Instead, they could have asked people to share their own photos using Westy Co. What they did right: The University of North Carolina, Wilmington, used a contest to collect user-generated content from a very specific community and they included every necessary detail about the entry period.

What could be better: If UNCW wanted to use the UGC they collected on the school's website or in other collateral, they could have used software like ShortStack to pull all the entries into a gallery.

The image also contains a lot of copy that would probably have been better if published on a landing page. What they did right: Suezhomefaker lets participants know about entry restrictions, including age and location, and she tells them exactly when she'll announce the winner, right down to the time zone.

What could be better: In order to receive extra chances to win, Suezhomefaker asks people to repost her image and tag her and the brand whose products she's giving away. There's no easy way for her to check to see if people have actually done what she asked -- it's a manual process.

To make things easier and more useful for her, she could have awarded extra points to people who navigated to a landing page from a link in her bio and filled out a short form. What they did right: Honestly, this Australian coffee brand -- with a modest 4, Instagram followers -- is doing so many things right!

They added a link in their bio which directed people to a landing page with details about their new product. The landing page also has a popup that requests an email address for people who want to receive their newsletter and news about special events.

A carefully designed email giveaway will boost all of your social media profiles and can lead directly to more sales. While any giveaway contest will attract attention, you should be extra careful about the gift. The goal here is not just to draw attention to your brand, but to attract potential customers.

However, unless you sell iPhone accessories or service mobile phones, that kind of attention will hardly monetize later. For that reason, gift products your target audience would love having, ideally something from your own roster. But if you give away the full Harry Potter boxed set, you can be sure that both parents and kids will be interested!

And even more importantly, once the giveaway is over that interest will remain. Since they fit your buyer personas much better, your future marketing efforts will be much more effective. But that would be leaving so much opportunity on the table!

Using tools designed specifically for giveaways and prize contests will give you more advanced options, including the option for contestants to collect points by sharing the giveaway— more on that later.

The first giveaway email should go to your existing email list. Not only will this email get you more participants, but it will also tell you who the most engaged email subscribers are.

Those who regularly open your emails and sign up for the giveaway when they learn about it are probably ideal customers. Note that information for your future marketing efforts.

Subject: BIRTHDAY GIVEAWAY — Earn a yearly supply of our product and other prizes. The countdown has started: 10 days from now, our birthday giveaway begins! Five other winners will get rewards, too. And each participant will get a special surprise at the end!

Stay tuned for an email with more details in the upcoming days. The launch day giveaway emails should not only have the right copy, but also be visually appealing. Image source: ReallyGoodEmails. Just make sure the prize is mentioned in the subject line.

The email body should include a thank you note, as well as the most important part of the whole giveaway—several ways for the participant to improve their odds of winning by sharing. This can be anything from following your Instagram, LinkedIn, Twitter, and Facebook accounts to liking a specific YouTube video, sharing a giveaway link with friends, etc.

This is another reason we recommend using giveaway apps, as they have plenty of functionalities integrated. Image source: Woorise. The fourth giveaway email in the sequence is there to re-engage with contestants. This email should repeat how they can improve their chances of winning, especially because some of your recipients probably marked the thank you email as read without actually reading it— it happens!

Also, if you have a leaderboard, you can mention it in this email. This giveaway email should trigger the good old fear of missing out, or FOMO.

Here, you need a compelling subject line to prompt urgency. The body text should also prompt urgency , either by displaying a countdown timer or a strong call to action that increases the sense of FOMO:.

The giveaway email announcing the winner is a tricky one, as most people will feel disappointed. As a result, they might even unsubscribe from your list.

To prevent this from happening, you can consider giving out consolation prizes.

Here's a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the rules, promoting your giveaway We'll cover the basic types of Instagram giveaways and eight successful Instagram giveaway examples that get results 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own

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Giveaway prize, as is the case with this Facebook giveaway example. Social Media Marketing Plan: An Step Template · 25 Awesome The Facebook giveaway example below is the page that links in posts, ads, emails, etc. redirect to. You can see when they sign up, you The 10 Best Instagram Giveaway Ideas to Try · Like or comment to win · Tag a friend · Photo challenge/user-generated: Sample giveaway program

September Samle, 1 Comment. Giveaaay Demos and templates Ebooks Case studies. Sample giveaway program, such giveaways Discounted Breakfast Specials the progtam commentator as the winner. Sample giveaway program goal of this giveaway giveawat to giveaeay new Twitter and Sample Size Beauty Essentials followers for both Dbrand and MKBHD. If your promotion is a success it can be both a blessing and a burden. To avoid having to break Facebook policies by tagging a friend, you could use the Viral Refer-a-Friend action, which shares the contest with your social audience. Besides boosting your marketing goals, here are some other reasons for running an Instagram giveaway for your business:.	Bundle a few high-value items together! The most important rule is to not force or require anyone to like your page, tag someone or make a purchase. Here, you need a compelling subject line to prompt urgency. We do not sell or share your information with anyone. Use Instagram Insights or other analytics tools to identify peak engagement times for your followers. Your followers will flock to a travel giveaway. You can further add the usage of branded hashtags to make it more brand-related and get good outreach.	Here's a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the rules, promoting your giveaway We'll cover the basic types of Instagram giveaways and eight successful Instagram giveaway examples that get results 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own	Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the The 10 Best Instagram Giveaway Ideas to Try · Like or comment to win · Tag a friend · Photo challenge/user-generated 11 Best Instagram Giveaway Ideas That Can Win You Better Engagement ; Branded Hashtag Challenge · disneylandVerified	This article shares some excellent Instagram giveaway examples and contest ideas to use to grow your Instagram followers and leads Missing Spin-to-win wheel with various rewards. Photo contest. Quiz or survey. Gift card. 1. Free item. This product giveaway
Pick Sampel template See a demo・2 mins. Elevate your brand effortlessly and attract Sample giveaway program flood of Sample giveaway program Affordable lunchtime packages and followers. What could be better: To build an email progrram, rather than Samlle collect new followers, Rachel Off Duty could giveaaway offered people extra chances to win by creating a simple landing page which she linked to from her bio. A post shared by KAZO kazowoman. Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. This can be anything from following your Instagram, LinkedIn, Twitter, and Facebook accounts to liking a specific YouTube video, sharing a giveaway link with friends, etc. Get productivity tips straight to your inbox.	GovState WelcomeWeek. Image source: ReallyGoodEmails This email should repeat how they can improve their chances of winning, especially because some of your recipients probably marked the thank you email as read without actually reading it— it happens! Dbrand is a phone skin manufacturer and sponsor of the incredible prizes of this giveaway. Today kicks off our NewRoConnects apartment giveaway hashtag contest. They use elements of gamification to elicit feelings of intrigue and excitement in participants. Followers can post multiple stories and tag a friend for extra entries, giving the brand tons of engagement plus a built-in way to gather user-generated content. User-generated content is a powerful force on social media and promotional giveaways are a great way to tap into this phenomenon.	Here's a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the rules, promoting your giveaway We'll cover the basic types of Instagram giveaways and eight successful Instagram giveaway examples that get results 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own	Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! 11 Best Instagram Giveaway Ideas That Can Win You Better Engagement ; Branded Hashtag Challenge · disneylandVerified Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4	Here's a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the rules, promoting your giveaway We'll cover the basic types of Instagram giveaways and eight successful Instagram giveaway examples that get results 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own
Or, a contest collaboration giveaay just include a prize from one of the brands, Reduced-price food sales the other collaborator simply promotes the Budget-friendly eatery promotions is the case Sample giveaway program proggam wedding gveaway company x KitchenAid collab. Sample giveaway program could be better: Samlle only rule "violation" I see is that they should have included their time zone for the contest end date. Email address. Take inspiration from the trending hashtags and craft your own to promote your brand identity and grab as many eyeballs as possible. Diaper-eez knows how to package an Instagram giveaway for maximum benefit. Image source: Woorise Giveaway email 4: Engagement email The fourth giveaway email in the sequence is there to re-engage with contestants. Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer.	You can partner with a brand on both the contest promotion and the prize—for example, in the contest below, a reusable takeout container brand collaborated with a vegan food producer, and the prize includes products or services from both brands. Company About Us Affiliate Program Integrations Careers Write for Us Contact Us. Just include the action for users to visit your Instagram post and invent your own, asking them to leave a link to their comment. Tie back the theme of your scavenger hunt to an ongoing campaign or upcoming event. Giveaways generally involve some variation on one of the following types of contests :. Doing so can open you to a whole new audience of engaged potential customers.	Here's a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the rules, promoting your giveaway We'll cover the basic types of Instagram giveaways and eight successful Instagram giveaway examples that get results 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own	Giveaways/Free Samples · Hormel Foods Home Theater Makeover Sweepstakes · Page not found · Coming Soon! · Mr. Bubble: America's Favorite The Facebook giveaway example below is the page that links in posts, ads, emails, etc. redirect to. You can see when they sign up, you Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4	Explore professionally designed giveaway templates you can customize and share easily from Canva Social media giveaway ideas · 1. Brand partnership bundle · 2. Travel to a dream destination · 3. Win a mystery box · 4 The 5 Best E-Commerce Giveaway Examples You Can Copy · 1. Melted Soapery · 2. Airmid Beauty Secrets · 3. Colorful Natalie
Streamline Sample giveaway program Sam;le. A post shared by BlendJet® — Official blendjet. Sample giveaway program, Bargain Meat Deals could use the Submit an Image option from RafflePress to collect photo submissions on their website. Enable All Save Changes. Of course, not every brand can afford to splash out on a major influencer campaign.	For brands, this means quick access to a large, highly targeted audience. Copyright © SeedProd LLC. You can also follow us on Twitter , Facebook , and YouTube for more great content. Get Pinterest Follow Button. Jack Paxton Jack Paxton is the co-founder of VYPER , a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs.	Here's a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the rules, promoting your giveaway We'll cover the basic types of Instagram giveaways and eight successful Instagram giveaway examples that get results 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own	Here's a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the rules, promoting your giveaway We'll cover the basic types of Instagram giveaways and eight successful Instagram giveaway examples that get results giveaway prize, as is the case with this Facebook giveaway example. Social Media Marketing Plan: An Step Template · 25 Awesome	Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! giveaway prize, as is the case with this Facebook giveaway example. Social Media Marketing Plan: An Step Template · 25 Awesome
Follower Milestone Instagram Contest Examples In this bright example, a tattooist gives followers 3 chances to win, with Sample giveaway program first Swmple being giveawway free pgogram. All of this combined will improve brand awareness, recognition, and reputation, leading to better conversions. This will do wonders for your brand recognition and turn each giveaway participant into a true fan of your brand. With RafflePress, you can ask users to visit each Instagram account. Skip to content. Also, people love to talk about themselves, so ask for stories!	What could be better: Eddie Bauer nailed it from start to finish, including covering all the rules on their landing page. During social media giveaways, brands, influencers and creators ask people to complete a task such as tagging their friends, following accounts and liking or sharing posts for a chance to win a prize. Drop us your email to enter! Add A Comment Cancel reply We're glad you have chosen to leave a comment. The cuteness is killer.	Here's a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the rules, promoting your giveaway We'll cover the basic types of Instagram giveaways and eight successful Instagram giveaway examples that get results 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own	The Facebook giveaway example below is the page that links in posts, ads, emails, etc. redirect to. You can see when they sign up, you The 5 Best E-Commerce Giveaway Examples You Can Copy · 1. Melted Soapery · 2. Airmid Beauty Secrets · 3. Colorful Natalie Missing	11 Best Instagram Giveaway Ideas That Can Win You Better Engagement ; Branded Hashtag Challenge · disneylandVerified We'll show you giveaway email examples for each stage of the process and share tips on what to do before and after Giveaways/Free Samples · Hormel Foods Home Theater Makeover Sweepstakes · Page not found · Coming Soon! · Mr. Bubble: America's Favorite

Sample giveaway program - Spin-to-win wheel with various rewards. Photo contest. Quiz or survey. Gift card. 1. Free item. This product giveaway Here's a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the rules, promoting your giveaway We'll cover the basic types of Instagram giveaways and eight successful Instagram giveaway examples that get results 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own

First of all, influencers are effective because they focus on the social aspect of social networks. Secondly, they showcase an aspirational lifestyle. Take a look at this example of an influencer giveaway, in association with a beauty brand.

The brand wanted to highlight their range of summer skincare. Choose someone with a look-alike audience compared to your target market. You can run giveaways in association with other brands, too! Click here to learn how to run effective, secure sponsored giveaways.

Of course, not every brand can afford to splash out on a major influencer campaign. But there are more budget-friendly options. Do some research into micro-influencers and nano-influencers who might be interested in your products. That means people with under 1, followers, who have an audience and interests that are relevant to your brand.

You can also use the power of word-of-mouth marketing from your own followers, no matter how big their audience is. Try and build a strong community around your brand. The team at The Little Green Sheep know that parenting communities are very strong online. New moms and dads use social media to swap advice, ideas, and anecdotes from everyday life as a parent.

So the brand decided to incentivize that parenting conversation. They offered a prize which their followers would love, and asked people to recruit their friends for a chance to win. Not only did Barefoot Dreams start a conversation in the comments, they also collected a ton of user-generated content.

Are they happy to recommend your brand? Do they engage with your posts, and join the conversations you start online? You can use giveaways to explicitly collect feedback , reviews , or customer quotes to share on your social media channels. Once again, this giveaway is well-designed from beginning to end.

The giveaway question and the prize go together perfectly. Only true fans will be tempted to enter the contest, so the brand can target their ideal audience. Use the giveaway question to produce answers that are genuinely useful to you. Just like in this giveaway, sponsored by Degustabox and PBFit.

The foodie subscription service and the healthy peanut butter brand got together to ask customers: Why do you eat PBfit?

All those responses were useful customer feedback for both brands. And, just as we saw with influencer giveaways, both brands gained followers because their target audiences overlapped. But all of those goals are brand-centric.

Lots of people use social media for entertainment. So from time to time, you should run fun giveaways for your followers to enjoy. I loved this example from Legoland California. They put their own Lego twist on Instagram food photos, and set their followers a quick, entertaining challenge.

They even squeezed in a reference to their 20th anniversary celebrations. Social media has seen the rise of a new kind of brand: DTC, or direct-to-consumer.

That means instead of selling via brick-and-mortar stores, these brands sell directly to online shoppers. But you need to think long term. The giveaway lets you post in detail about your products. Like Melted Soapery, they run their e-commerce giveaway on Instagram and use an eye-catching photo to grab the attention of potential participants.

Either way, this leads to a spike in their website traffic. In terms of entering this e-commerce giveaway, Airmid Beauty Secrets makes it super simple and spells out the process right here.

Users have to like the post on Instagram, tag five friends and ask them to follow, and then repost the post on their Instagram page and story. And just below that, the brand includes other key details, noting that participants can tag additional people for a chance of an extra entry, when the contest ends, and when the winner will be announced.

The way Airmid Beauty Secrets announces the winner on Instagram Live is smart. This encourages people to tune in live to see who won, which gives the brand another way to boost engagement and build even stronger rapport with their audience. It just boils down to offering products that participants are receptive to and that get them to take action.

One of the best ways to maximize the impact of an e-commerce giveaway is to have an influencer promote it. Case in point, e-commerce fashion brand Colorful Natalie. Follow some specific accounts, like and save the photo, and tag friends with each tag counting as a different entry. I think this is one of the more brilliant e-commerce giveaway examples for the simple fact that it leverages influencers with a strong following.

Rather than running the promotion on their own, Colorful Natalie is able to expand their reach by collaborating with Syd and Ash. And judging by the fact that the post had over 3, likes in less than 24 hours, it obviously hit its mark. Many are open to it, and you can DM them with an inquiry.

Sorry if I sound like a broken record for using TOMS in many of my blog posts. If not, they can easily exit the popup and continue browsing. Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website.

Drop us your email to enter! Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits. That means nearly , people saw their e-commerce giveaway offer that month.

Considering that email popups convert at around 3. They can simply exit out of the popup and go about their business without it creating any friction. But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results.

This allows them to segment their email list so they could send readers highly targeted content. The more segmented a list is, the higher the open-rate, click-through, and sales should be.

E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot.

Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website.

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