While it may seem daunting to get started first, search for easy-to-use digital marketing tools, like the ones listed here, to help you get started. With these tools at your disposal, your restaurant branding strategy is only as limited as your imagination.

Download our latest guide, Build Your Brand and Boost Your Business with Online Ordering. Learn how you can optimize your Grubhub delivery region and change delivery boundaries to reach new customers.

Food prices are on the rise, be in control of your food expenses with some tips from Grubhub. Ensure your restaurant continues to deliver great customer service by avoiding these four diner pet peeves. Join Grubhub Marketplace and get access to all the benefits that go with it.

All fields required. Already have an account? Sign in. Sign up for restaurant insights. Canva This web-based app offers professional templates for everything from logos and social media posts to business cards and video collages.

Animoto Animoto is all about video production. Easy-to-use email marketing platforms for restauranteurs to stay connected with loyal customers.

These two email marketing platforms are easy-to-use, affordable, and take a lot of the guesswork out of contacting your customers online: Constant Contact This email marketing tool encourages you to work smarter, not harder, by creating branded emails using their simple templates.

Mailchimp Mailchimp is another email marketing platform that has expanded its service offerings way beyond email to include website design and appointment scheduling options. Social media scheduling tools that make your life easier Social media platforms gain about 1. Later Use Later to create social media posts and schedule social media posts ahead of time.

Hootsuite Use Hootsuite to schedule posts on all of your social networks. Canva Remember Canva? Restaurant website tools and hosting services Creating a presence for your restaurant online starts with a great website. Grubhub Direct Grubhub Direct is a commission-free online ordering website that you can use as a standalone restaurant website or supplement your restaurant website experience.

Wix Wix is a website hosting service that also gives you access to hundreds of templates, unlimited pages, and even high-quality hosting, all free with their basic plan.

Yelp Over 90 million people visit Yelp to find local restaurants to dine at, meaning if you are not optimizing your Yelp account, responding to reviews, and using Yelp to connect with new customers, you are missing out on potential diners. Grubhub Marketplace Over 33 million hungry diners use the Grubhub app to find new restaurants and reorder from their favorites.

Learn about dollar menus and happy hour deals that can help you save on dining out every day. Eating out at a restaurant can fit in your budget when you take advantage of all these free and cheap food deals available this week.

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1. Restaurant BOGO (Buy One, Get One) · Buy one, get one free: “Buy one bowl of ramen and get a second bowl for free.” · Buy one, get one half off: “Buy one Find out all about our favorite deals and promotions at your local Denny's location and enjoy breakfast, lunch or dinner with us! 1. Create and use social media pages · Deals and promotions · Showcase your food · Feature your staff · Community involvement · Run contests. If you want to

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Affordable restaurant promotions - Restaurant & Food Delivery Deals Near You: Save today with our great takeout & restaurant deals. Check Groupon first & book online for fast delivery 1. Restaurant BOGO (Buy One, Get One) · Buy one, get one free: “Buy one bowl of ramen and get a second bowl for free.” · Buy one, get one half off: “Buy one Find out all about our favorite deals and promotions at your local Denny's location and enjoy breakfast, lunch or dinner with us! 1. Create and use social media pages · Deals and promotions · Showcase your food · Feature your staff · Community involvement · Run contests. If you want to

It's also worth checking if they're offering anything for signing up for the Arby's email list. Sometimes handing over your email lands you a free sandwich or gyro. What to order: If you've ever been to a White Castle or have seen a film with the words "Harold and Kumar" in the title, you know the drill.

What to order: No, the Colonel still isn't bringing back the long-dead Double Down. Though, the nuggets would substitute well and keep you in the same price range.

Plus, you'd be getting those sweet, sweet sauces. Sometimes the classics are classics for a reason. What to order: Jimmy John's hasn't always been the best place for a super-cheap lunch.

However, in late , JJ added the Little John. Plus, there are seven varieties of the Little John, which gives you options, but the 6 is a solid choice if you're looking to get the most out of the smaller sandwich.

The vegetarian sandwich comes with avocado, provolone, cucumber, lettuce, tomato, and mayo. You're getting a lot more flavor there than with the spare Slim 5 and a few more calories than with the other Little John options. If you're ordering anything but the salt and vinegar chips, you're doing it wrong.

What to order: You're going to have a tough time pulling this one off. That's the highest calorie soup they offer. For the same price, you can come close with the Summer Corn Chowder or the Bistro French Onion.

What to order: You'll run into the same problem here that you ran into at Chipotle. You could turn to the kid's menu, but that can get awkward. Let's go a different direction.

What to order: The Dollar Menu is dead; long live the Dollar Menu. That's the best you'll do unless you're dining with the Hamburglar. What to order: Get dressed like you're making stops at the sock hop and Makeout Bluff, then try not to spill chili cheese down your chest. So, there's really only one option to make it all happen here.

Load it up with your favorite fixings and add in a bag of Sun Chips, because that's what you do at Subway. What to order: Yes, you could blow your budget and more on any of its ridiculously sweet Frap du Jour surprises.

But you can actually get a decent breakfast as well. Not to mention you should be checking the Rewards app to get points and see if there's a Happy Hour going down. What to order: You could blow the budget on the new Impossible Whopper , which is really a pretty good choice.

Get your staff involved in providing ideas for improving the restaurant, and then use those ideas. Offer individual and team bonuses when possible. Be conscientious with scheduling and allow added flexibility for longtime performers.

If you want to really go above and beyond, find out what would be personally meaningful to your top staff and try to give them that as best you can. Holidays can be a massive source of new business, but they also bring their fair share of competition.

Every restaurant in your area is going to be running promotions and specials to compete for that holiday dining dash. This is a day to pull out all the stops and celebrate someone incredibly important and special.

You want to offer a great experience and charge a price that makes this an incredibly successful day for your restaurant. This phrase is intentionally vague but entails a limitless supply of alcohol. Mimosas or wine are great options here, where you can supply a large amount of drinks at a relatively low budget.

Instead of ignoring this or trying to fight it, why not profit from it? Create a ready-to-grill, take-home package that people can order to make their cookout easier AND higher quality at the same time.

You can even offer to grill it yourself for people who want the cookout experience without needing to do any work. The demographic for this celebration tends to skew a bit younger, however, and while diners are willing to spend money, cost is still a consideration.

A prix fixe menu is the perfect fit for this holiday. It lets your customers receive an upscale experience while also providing a fixed price they can commit to before arriving at your restaurant.

Offer upsells like wine pairing, main course upgrades, or special desserts to increase your average ticket size and make more money from the big spenders who visit your restaurant. Reach out to as many as you can and find one that is interested in collaborating with you.

Look for a mutually beneficial collaboration that is going to help both businesses grow together, and make sure both companies are contributing to the promotion and being featured in any advertising you both run for the event.

Customers love the convenience of simply showing up and experiencing the menu without needing to make wine decisions at each course. Start by choosing two or three signature dishes and then choose either one glass of wine or one bottle that best compliments the food.

For example, your menu might offer three glasses of champagne, as well as a description of what dish they go with and why they pair well together. Those who celebrate it tend to do so with the entire family, and you can encourage families with children to choose your restaurant on Easter by providing them with a special, kid-friendly menu that is intentional rather than an afterthought.

The key here is to go a step beyond the normal kids fair of chicken fingers, fries, burgers, and pizza. Offer something exceptional but still accessible to young kids and then advertise it heavily leading up to the event.

This is an especially great promotion option for restaurants looking to attract families year-round. Halloween is all about fun. Halloween events are more about decoration than anything else. You can do the same types of events you would do other times of the year, like trivia, karaoke, contests, and more — as long as you really put some effort into the décor.

You can also do stuff like menu item puns, random candies, fall-themed desserts, and so much more. If there is ever a holiday to just go nuts and have some fun, this is the one. The best way to tap into this demand is to roll out a little in-restaurant Irish pub of your own.

Thanksgiving is a celebration of gratitude, and for many, a time to think about those less fortunate. People want to give back, and you can help them do just that with a Buy-One-Give-One promotion.

This is similar to a BOGO offer, but instead of providing customers with a free meal with each purchase, that purchase results in your restaurant donating a meal to those in need, usually through a partnership with a local charity.

Everybody likes gifts, especially around Christmas time. Offering a free gift during the month of December is a great way to tap into that Christmas energy. You can offer a free appetizer. You can give away branded merchandise like Christmas-tree ornaments or cheap t-shirts.

Or you can do something really simple like giving away a free item or two along with a connected purchase. The idea here is to offer something low-cost to everyone.

You can run a single-winner giveaway with a more noteworthy price any time. For Christmas, you want it to feel more like a gift than sweepstakes.

One of the best ways to create regulars is to have a weekly special they love, look forward to, and show up for week in and week out. Prizes can include anything from free drinks to gift cards to branded t-shirts or whatever you have available. The night can also be enhanced with other types of games or anything that creates a game-like or carnival-like atmosphere.

When you offer freebies as a one-off promotion to get people in the door, you are planning to recoup that cost through repeat orders at full price or at a minor discount where you are still bringing in a profit.

You want to be strategic about the loss leader item and make sure it depends on additional orders to be enjoyed. Craft beer is appreciated by a wide variety of people and can be paired with a wide variety of foods, making for a fun and interesting weekly experience.

To make your beer night special, choose a different selection of beers each week and include a description of why you chose it. Another great addition is to provide branded mugs or glasses customers can order.

Challenges that are nearly impossible are more spectacular and more likely to grab viral attention. Pair these with a notable prize. Challenges that are accessible are more fun and more likely to create regulars.

Offer smaller prizes most people are capable of winning. Live entertainment can take many different forms. The key here is to measure performance and either tie entertainer compensation to sales or make sure the bump in customers is justifying the expense.

Trivia night combines a lot of what people like about game nights with what they love about live entertainment. Trivia nights are great at pulling in regulars and can often appeal to a higher spending crowd than other types of activities.

Some ideas to make these nights extra special include doing rotating themes, offering food and drink prizes for winners and runners up, and offering small discounts to all active participants. Remember to use these nights to promote new menu items, specials occurring on other days, and anything else that could use some extra eyeballs.

Given these nights are often presold and can be created in bulk, you are typically able to offer these at a compelling price point, further increasing the draw and encouraging customers to come back on a regular basis.

This type of weekly special is also a great opportunity to bring in guest chefs offering unique menus. The more variety you can provide from week to week, the more likely you are to get regulars.

Designating a weekly night where a percentage of profits go to a specific charity allows you to attract customers, give back to your community, and support great causes at the same time. While this will likely work better as a monthly event for some restaurants, depending on your location and clientele, this could make for the perfect weekly event.

You might even consider trying a hybrid class, where you combine a light cooking lesson with a more typical dining experience, giving patrons the best of both worlds. Maybe even pair it with a more standard promotion offer. BOGO offers are generally perceived as a better offer than a percentage discount or even a free appetizer, so assuming you only offer this deal on Customer Appreciation Night, it will end up feeling like… actual customer appreciation.

Regulars are the backbone of your business. The trick with creating a great loyalty program is to find something that coaxes more people from occasional purchases to frequent purchases without losing all your margins along the way. We want to get people in the club as quickly and easily as possible, and then make them reach for the biggest rewards.

A great way to do this is to use email or text signup as your entry point to the membership. Take promotional events you would otherwise simply offer the general public and make them member-only, BUT all people need to do to become a member is simply signup via their email or phone number.

You can apply this concept to the rest of the ideas in this category and really any of the ideas in this guide. Consider which promotions to run for all customers and which to attach to membership, motivating more people to sign up.

The power of a point system is in its simplicity. A lot of restaurants using a point system forget to tell their customers exactly how it works or help them track their points, which ultimately defeats the purpose of having the system in the first place.

We have a point-based system built directly into our Owner. com platform, and it will automatically send out emails just like this to your customers after each purchase. We want to incentivize our most frequent patrons to spread the word about our restaurant and even bring people in with them.

If you are using a point system, set it up so successful referrals result in a big point bonus you email the customer about and make a point of celebrating.

We want to make that experience feel really great. We want to motivate that patron to continue referring people to our restaurant. If you are offering any sort of the exclusive VIP rewards we talk about elsewhere on this list, make referrals a key entry point to the top rewards.

People love getting a behind-the-scenes look at the places they frequent, and restaurants are no exception. This is especially true for foodies, who already love learning about the origins of different foods, as well as how to prepare them. A great way to reward your loyal patrons and engage your local foodie community is to host recurring Behind-the-Scenes Tour nights, where you can introduce customers to your history, tell them how you prepare some of your most popular dishes, and give them an idea of what it takes to run your restaurant on a daily basis.

If you have an open kitchen, let people watch from nearby tables so they can see their meals being prepared. This is also the perfect promotional opportunity for cross-promoting with other businesses looking to get their names out there, like local farmers or specialty goods producers you partner with.

Consider inviting these partners along on your tour nights so customers can learn more about their offerings as well. Rotating local partners into the event will also keep it interesting for customers who want to return multiple times. Having your customers tag you on social media while visiting your restaurant is a great way to get exposure to new customers.

A few times a week, randomly pick a customer who has tagged you and surprise their table with free drinks or a free dessert. Either way, this is a great strategy to get exposure to new customers AND create loyal customers who are eager to return to your restaurant again.

This one is less about an offer you run and more about how you present your brand. You can also take photos of your customers and add them to the walls. This sort of deeper engagement is an important part of creating real loyalty from your customers that goes beyond the food they are purchasing.

Just like a popup allows you to experiment with creating a new experience, you can achieve something similar while also building customer loyalty by holding exclusive dining events for members. The goal here is to create special, exclusive experiences people rave about and look forward to attending.

If you have a smaller customer base, try what we talked about earlier and attach these events to the lowest membership tier, where anyone who signs up via email or phone number can join the fun.

Quarterly or bi-yearly events are the perfect VIP bonus for outstanding patrons. And I can promise you they would LOVE to weigh-in and have some influence on the direction of that menu. Providing opportunities for customers to interact with and influence your business is both a great promotion tool and a great way to build loyalty.

If you already use limited-run menu items as a promotion tool — which I highly recommend — this becomes really easy and even systematic. Your offer will be valid for two weeks. Note that offers must be redeemed in the app or through the website for pickup orders, and redeemed in-store through the app for dine-in orders at participating locations.

They are not valid for delivery and can vary by account. To score the deal, place your order online or through the app and use promo code 99CRAZY at checkout. Keep in mind that there is a limit of 5 Take Homes per entrée when dining restaurant, and a limit of 1 per entrée with To Go online orders.

Remember, Take Home entrées do not include soup, salad, or breadsticks. You can pick from three yummy options, including Fettuccine Alfredo, Five Cheese Ziti al Forno, and Spaghetti with Meat Sauce.

These entrées are prepared, packaged, and chilled, making them ready to take home — perfect for dinner that night or lunch the next day! Frosty with any purchase through the end of It resets every hour after being claimed, so you could be looking at a whole lot of Frosties in !

Plus with a Frosty Jr. Einstein Bros. Bagels has a new and exciting offer for Schmear Society Rewards Members can participate in the new Unlimited Free Coffee Program. That means any time you place an order online or through the app, you can score a FREE hot or iced coffee excluding cold brew of any size with any purchase!

To redeem your reward, order online or through the app.

Free to use promotional tools to build your restaurant's online presence · Google My Business · Yelp · Grubhub Marketplace. Over 33 million hungry diners use Missing Before you head to your favorite local restaurant, check out the latest restaurant coupons, vouchers, and discounts here on DealNews. Find deals near you on: Affordable restaurant promotions

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