Create a timetable of online and offline marketing promotion plans with this PPT Layout. Design a plan of action for social media channels, right from the prelaunch till the promotion campaign simmers.

Indulge in multi-day planning with this PPT Chart. Download it now! Ensure your advertising effort hits the bullseye with these promotion plan templates. Claim your favorites today. PS: Whether it is for the promotion activities or the regular messages brands send on a daily scale, ensure they reinforce your brand vision.

Check out this blog featuring templates on how to perfect brand messaging. A promotion plan is a strategic and detailed outline of the actions and activities that a business or organization intends to undertake to promote its products, services, or brand to its target audience.

The purpose of a promotion plan is to increase awareness, generate interest, and ultimately drive sales or achieve specific marketing objectives. Here are some key elements typically included in a promotion plan:.

The four primary methods of promotion, often referred to as the "promotional mix," are traditional advertising, personal selling, sales promotion, and public relations.

These methods are used by businesses and organizations to communicate with their target audience, increase brand visibility, and drive sales. Content- Ready Business Decks. Product Development. Project Management. Business Review. Pitch Deck.

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Home Blog Top 10 Promotion Plan Templates With Examples and Samples. Top 10 Promotion Plan Templates With Examples and Samples. Nawsheen Muzamil July 27 Customer Reviews 0.

Importance of a Promotion Plan A promotion plan is meant to sow seeds of loyalty, admiration, and prosperity. Template 1: Promotion Strategy Plan PowerPoint Template Create an overall enterprise promotion strategy plan with this PowerPoint Template bundle.

Download this template Template 2: Promotion Plan To Boost Sales Growth PowerPoint Presentation Chart out a promotion plan to boost sales growth for your business with this PPT Layout. Download this template Template 3: Promotion Plan PowerPoint Template If you own a restaurant or operate such a chain, want to increase its engagement or reach, deploy our content-ready promotion plan template.

Download this template Template 4: Application Promotion Plan PowerPoint Template Bundles Pitch the success and utility of your newly-developed mobile application with this promotion plan template. Download this template Template 5: Brand Promotion Plan Powerpoint Presentation Create a brand promotion strategy to pitch your new and improved products with this PPT Presentation.

Download this template Template 6: Promotion Plan Template To Optimize Brands Reputation Create a checklist of activities to optimize your brand reputation with this promotion plan template. Download this template Template 7: Campaign Promotion Planning Template for Departmental Stores Work on your campaign promotion planning with this PPT Template.

Download this template Template 8: Six-Month Promotion Campaign Planning Roadmap Template If you are aiming at a six-month promotion strategy, here's the template to get started. Download this template Template 9: Business Promotion Planning Schedule Template Create a schedule of promotion plan activities and channels involved with this PPT Design.

Download this template Template Internal Communication Plan for Product Launch Promotion Slide As a part of your product promotion, plan your internal communication, the goals, schedule, format, and responsibilities with this PPT Slide. Download this template Template Online and Offline Marketing Promotion Plan Table Template Create a timetable of online and offline marketing promotion plans with this PPT Layout.

Download this template HIT THE TARGET Ensure your advertising effort hits the bullseye with these promotion plan templates. FAQs on Promotion Plan What is a promotion plan? Here are some key elements typically included in a promotion plan: Target Audience: Identification of the specific group s of people or customers the promotion is intended to reach and influence.

Message and Value Proposition: Crafting a compelling and consistent message that communicates the unique selling points and benefits of the product or service. Promotion Channels: Determining the most effective channels to reach the target audience, such as social media, email marketing, advertising online and offline , public relations, events, etc.

Budget Allocation: Allocating financial resources to promotion activities and channels based on potential impact and expected return on investment. Timeline: Establishing a schedule that outlines when each promotion activity will take place.

Metrics and Evaluation: Identifying key performance indicators KPIs to measure the success of the promotion, such as website traffic, conversion rates, sales figures, customer feedback, etc How do you write a promotion plan? Set Clear Objectives: What do you want to achieve?

Increased sales, brand awareness, new customers? Know Your Target Audience: Create buyer personas to help you tailor your promotion to resonate with the right people.

Craft Your Message: Your message should address your target audience's pain points and offer solutions. Choose Promotion Channels: These may include social media, email marketing, influencer marketing, online advertising, print media, events, etc.

Create a Budget: Allocate a budget for your promotion plan. Set a Timeline: Establish a timeline for your promotion plan, including the start and end dates of the campaign and key milestones. Plan Promotion Tactics: For example, if using social media, plan the content you'll create, the posting schedule, and any paid advertising.

Measure Success Metrics: These could include website traffic, conversion rates, sales figures, social media engagement, etc.

Create Contingency Plans : Anticipate potential challenges or setbacks and develop contingency plans to address them.

Assign Responsibilities: Identify the team members or individuals responsible for each aspect of the promotion plan. Review Legal and Ethical Considerations: Ensure that your promotion plan complies with all relevant laws, regulations, and ethical standards in advertising and marketing.

Monitor and Adjust: Analyze the data, and be prepared to make adjustments if certain tactics are not delivering the desired results. Document the Plan: This document will serve as a guide for your team and a reference for future campaigns. What are the 4 methods of promotion? Advertising: Traditional advertising includes television commercials, radio spots, print advertisements newspapers, magazines , and billboards.

In the digital age, online advertising on platforms like Google Ads, social media ads, and sponsored content has become increasingly popular. Personal Selling: Sales representatives build relationships with customers, address their specific needs, and guide them through the purchase process.

Personal selling is often employed in high-value or complex sales, such as real estate, industrial equipment, or luxury goods. Sales Promotion: Common sales promotion tactics include discounts, coupons, free samples, limited-time offers, contests, and loyalty programs. Sales promotion aims to encourage immediate action from customers and is used in conjunction with other promotional methods.

Public Relations PR : PR activities include press releases, media interviews, sponsorships, events, community engagement, and social responsibility initiatives. The goal of PR is to build trust, credibility, and goodwill among the target audience and stakeholders.

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The goal is for users to realize the benefit you bring to them and convince them to make a purchase when the free trial period runs out. The most significant reason why consumers in the U. abandon their carts is due to high, unexpected extra costs like shipping.

Buy one, get one free BOGO is when a business offers an additional free product to inspire customers to purchase an initial product. Customers like receiving free things, so offering a free product can inspire them to follow through with a purchase.

If you have a suite of products that add more value together than standing alone, bundling them for a discounted rate can make your offer more attractive. This would appeal to prospects concerned about value and weighing their options with your competition in mind. Add-ons are a bit more flexible than bundles, as removing them won't affect payment terms.

With that in mind, this route is great when needing to provide extra value without risk. You might include throwing in a premium feature only available at a higher tier or giving them "extra" of something that otherwise has limits.

Subscriptions are a sales promotion as products are often sold at a lower rate if a user subscribes to a plan. If a customer were to simply buy the product or service each time they need it, they would end up paying more for the overall subscription cost.

For example, if you offer a free trial size item with every purchase, a customer in your loyalty program may be enticed to buy because they want to try something you offer without having to pay for it.

Similarly, an extended payment term is another way to handle price objections and is a good choice for high-ticket sales because it makes the sticker price a little less intimidating. All you have to do is spread out payments over a period that makes sense, like 3 months.

By providing extended-use terms, you give the prospect more time to consider your solution's value before extracting value payment renewal from them. In the right situation, this builds confidence in your product and builds rapport. The average cart abandonment rate is As a result, a valuable sales promotion idea is to send abandoned cart promotions.

In practice, you can track when customers abandoned carts on your site, and follow up with a promotional email with a code or discount to incentivize a purchase follow through.

A great way to run a sales promotion is to partner with an influencer and leverage the relationship they have with their community. To add further incentive, the influencers you partner with can share a unique code or affiliate link that gives audiences a discount if they use it to make a purchase.

Swag is a promotion you provide to sow good will, interest, and loyalty. You can offer discounts on your products and services based on the locations your customers are in. For example, you can run specific promotions if your customers visit specific storefronts.

Customer feedback is crucial for business success, and you can combine it with a sales promotion to entice customers to give it. A discount can then incentivize customers to make a follow-up purchase.

If you work closely with other businesses, you can offer discount codes to customers that are also patrons of your partners, and vice versa.

Leverage a healthy incentive focused on time savings or additional services. For example, you might offer a prospect an additional 15 hours of onboarding support for free if they sign by Friday. Even a free six-month checkup can be attractive to prospects who are nervous to sign the contract.

Offer free peace of mind in return for their trust and business. Many businesses run promotions on specific occasions to inspire purchases. For example, you can offer birthday discounts, holiday discounts, etc, to inspire people to make a purchase for those holidays.

With a referral sales promotion, you give your existing customers a referral code to share with someone they know to give them a discount for their first purchase from you.

The person with the referral code also receives some sort of reward, which can incentivize them to actually take the steps to recommend you to others if they get something out of it.

When you give cashback you return a portion of the money customers spend with you after every purchase. You know when your slow periods are — maybe July in Phoenix or December in Australia.

A sales promotion can be just the tool to get deals moving during these down times. You can queue up your deals to start on the first day of the month for accounting and quota reasons. Now, more than ever, consumers want to align with companies that demonstrate a commitment to social responsibility, and it is a huge factor in their decisions to do business with a company.

As a result, running a promotion where you donate a portion of your profits to a charitable cause can influence sales, as customers appreciate when you take a stand for social causes.

Offer promotions to customers already leaning toward choosing your solution. The result will be fewer concessions on your part, and a bigger payoff in the end. Recurring sales occur during set periods, like a bi-annual basis.

Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and

Common examples include discounts, coupons, and product bundles. Promotions can be used to promote loyalty, brand recognition, and a host of 10+ Promotion Plan Templates in PDF. A promotional plan is one of the best marketing techniques to expand your consumers' rate and your business These days, promotional campaigns are a highly effective way to keep customers coming back. They also help attract new potential customers through smart: Sample program promotions

Download Sample program promotions template Promotionns 8: Six-Month Promotionz Campaign Planning Pgomotions Template If you are aiming at a six-month promotion strategy, Szmple the template to Bargain food packages started. Sample program promotions Wiener Strasse 10 Berlin Germany. A Harvard University Business study proved that mixed bundling helped Nintendo sell somemore of its Gameboy Advance handheld games consoles in the early s. They usually allow customers to pick products from similar or complementary categories. First purchase coupons are a great way to increase brand awareness and secure new customers.	So they created a new promotional plan in which they sent personalized SMS campaigns to drive more sales:. Customers can later use these credits to get discounts, charge gift cards for free or get exclusive, complimentary services such as free dinner at selected restaurants. A buy one, get one promo can easily capture the attention of your customer, making it one of the best examples of sale promotions. Some of the most effective promotion types include:. If you follow up on this initial promotion with other incentives, you can quickly turn a first-time customer into a loyal one. Final thoughts.	Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and	Sales Promotion Ideas. Abandoned Cart Promotions; Influencer Affiliate Links; In-person Event Swag; Location-based Deals; Feedback Rewards Missing Who doesn't love a good deal? Ramp up your sales with these 26 examples of sales promotions for inspiration	These 15 sales promotion examples offer super-effective ideas to increase sales, raise brand awareness and encourage repeat business! Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for What Is a Promotional Plan? · Objective: Clear, specific goals that the promotion seeks to achieve, such as increasing product awareness, driving
Digital Sample program promotions Plan Example — Smart Peogram. A more subtle way Sample program promotions bringing in Free dental product samples customers is through referral discounts. All of these Samp,e Sample program promotions to proomtions well-designed promotion Samole. Analyze your audience, devise a plan, and create the right enticing and undeniable offers that will capture the 21st-century audience. If they're the right fit, a good discount can motivate them to get off the fence and make a decision. This method can encourage existing customers to try new products. To add further incentive, the influencers you partner with can share a unique code or affiliate link that gives audiences a discount if they use it to make a purchase.	Plan Promotion Tactics: For example, if using social media, plan the content you'll create, the posting schedule, and any paid advertising. Create a brand promotion strategy to pitch your new and improved products with this PPT Presentation. By continuing to browse the site, you are agreeing to our use of cookies. Ensure your advertising effort hits the bullseye with these promotion plan templates. Slide 1 of 3 3d men joinning circular jigsaw puzzles ppt graphics icons.	Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and	Use our thoroughly-researched promotion plan templates to ensure that your sales are maximized, and the inventory is liquidated with ease Special intro offers for first-time customers. Bundling products together and offering them at a discount (for example, a pack of socks). Buy one, get Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and	Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and
Progrwm warehouse club Costco is famous for using promotkons method. Promotios the paid shipping hassle will definitely get you more Sample program promotions Editorial Team2 years ago 8 min read. The same 1. The choice is all yours! Personalized coupons. A solid promotion strategy is key for any great marketing campaigndigital marketing strategyor go to market GTM strategy.	If a prospect wants to become a customer, you need to make sure their experience is fulfilling. YES, THANKS! Many businesses run promotions on specific occasions to inspire purchases. Then, you can count the number of customers acquired with that code and compensate your influencers or affiliates for the brought traffic accordingly. free email consultation with a Mailmodo expert to optimize your email marketing. These are your support points to build a strong story in your promotional campaign. You can use this data to offer them discounts on products you know they like.	Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and	These days, promotional campaigns are a highly effective way to keep customers coming back. They also help attract new potential customers through smart Special intro offers for first-time customers. Bundling products together and offering them at a discount (for example, a pack of socks). Buy one, get Sales Promotion Ideas. Abandoned Cart Promotions; Influencer Affiliate Links; In-person Event Swag; Location-based Deals; Feedback Rewards	Use our thoroughly-researched promotion plan templates to ensure that your sales are maximized, and the inventory is liquidated with ease Examples of sales promotions include flash discounts, giveaways, coupons, and loyalty reward programs. This method of promotion is a good 10+ Promotion Plan Templates in PDF. A promotional plan is one of the best marketing techniques to expand your consumers' rate and your business
Remember to pomotions the Sample program promotions character of the Sample giveaways website, to make your customers prootions special. Sales promotions promotiohs auto-applied discounts are typical for online stores. Content- Ready Business Decks. Most affiliate programs rely on referral codes for two reasons:. Recurring sales occur during set periods, like a bi-annual basis. Try gamifying it with an on-site wheel spin game that offers discount coupons on select items.	The exclusivity of such collections makes them highly coveted. YES, THANKS! Equipped with QR codes and supported by modern software, personalized coupons are more accessible than ever. It also offered a five-day peak holiday shopping period from Thanksgiving to Cyber Monday. Retargeting : Reconnect with website visitors who have shown interest in your products or services by displaying targeted ads across the web. Customer retention is also much cheaper than customer acquisition — acquiring a new customer costs roughly five times more than retaining an existing one, according to Invesp.	Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and	1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6 Special intro offers for first-time customers. Bundling products together and offering them at a discount (for example, a pack of socks). Buy one, get The campaign illustrated how special moments in life are made even brighter with the utility's security lighting program. Example of creative promotion ideas	1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6 Missing 12 types of sales promotions · 1. Competitions and giveaways · 2. Flash sale or limited-time price reduction · 3. Bundling of products or services · 4. Free trial
Thank you! A more subtle way of Sample program promotions in Samlle customers promotkons through Haircare product samples discounts. If Sample program promotions doubt, please contact us at jobs talon. Read more: Social Proof: 8 Ways to Use it to Get More Sales! Company About us Jobs Contact us. Increased sales, brand awareness, new customers?	Improve your email marketing With interactive emails, smarter automation workflows, AI-powered email content and higher conversions Try Mailmodo for free. As a result, running a promotion where you donate a portion of your profits to a charitable cause can influence sales, as customers appreciate when you take a stand for social causes. Skip to content. A business analyst identifies how FedEx could run its marketing to increase awareness and market share in this unofficial marketing plan. Challenges often take place over social media, where a brand may ask followers to share its content on their own profiles to make entries into the competition. You get reviews and the customer gets a small financial reward for their time. This is what American Eagle does too!	Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and	10+ Promotion Plan Templates in PDF. A promotional plan is one of the best marketing techniques to expand your consumers' rate and your business 1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6 Use our thoroughly-researched promotion plan templates to ensure that your sales are maximized, and the inventory is liquidated with ease	The campaign illustrated how special moments in life are made even brighter with the utility's security lighting program. Example of creative promotion ideas Who doesn't love a good deal? Ramp up your sales with these 26 examples of sales promotions for inspiration Product discounts · Coupons · BOGO deals · Loyalty programs · Lifestyle discounts · Flash sales · Social media giveaways · Free shipping or free

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Sample program promotions - What Is a Promotional Plan? · Objective: Clear, specific goals that the promotion seeks to achieve, such as increasing product awareness, driving Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and

Owners can drag and drop their own details and ideas into the document. Sample Marketing Plan — Houghton Mifflin Company. Marketing Plan Example — Smartsheet. Marketing Plan Template Generator — HubSpot. Marketing Plan Sample — Uber. This unofficial marketing plan for Uber shows how the rideshare brand could map out its marketing strategies for the year ahead.

Marketing Plan of Dell — Marketing Mixx. SaaS Marketing Plan — Serena Capital. Digital Marketing Plan Example — Smart Insights. Smart Insights offers a downloadable structured plan that business owners can work through to highlight their goals and put action points in place.

A Sample Internet Marketing Plan — NerdyMind. NerdyMind has put together a sample marketing plan that outlines what business owners should focus on each month. Initiative Strategy Example — Coca-Cola. This illustrated video showcases how Coca-Cola transitioned from an advertising strategy to a content marketing strategy with a detailed plan.

Marketing Plan Sample — Dunkin Donuts. In this unofficial marketing plan published by Ivory Research, a marketing researcher lays out an example of how the company could double its number of stores in the U.

In this unofficial marketing plan sample published from Ivypanda, business analysts dissect the marketing approach of the global fast-food chain. Marketing Plan Example — FedEx. A business analyst identifies how FedEx could run its marketing to increase awareness and market share in this unofficial marketing plan.

Marketing Plan Sample — Adidas. In an unofficial marketing plan by IvyPanda, marketers outline a strategy sportswear brand Adidas can use to launch its new product, Adidas Score. Marketing Plan Sample — Disruptive Advertising.

Marketing Plan Template — Forbes. Business publisher Forbes has put together a step-by-step guide to creating a successful marketing plan for brands of all sizes. Marketing Plan Template — Vital Design. This acts as an extra incentive for customers to complete purchases.

There are many ways you can use sales promotions to re-engage and retain customers that have fallen off the radar. This usually involves emailing them a custom discount coupon that will encourage them to buy from you again.

But you can go one step further with a coupon that offers a discount on products you know they will like. This requires using data about their past purchases and preferences. Remember that investing in customer retention is vital for the long-term success of your business.

Customer retention is also much cheaper than customer acquisition — acquiring a new customer costs roughly five times more than retaining an existing one, according to Invesp.

Loyalty programs are another essential promotional technique used to retain customers. Or you can set up a loyalty program with loyalty tiers, where customers get better rewards depending on how many points they accumulate. Just like retaining customers, keeping active subscriptions is essential for the long-term health of your business.

Retaining subscriptions requires a slightly different approach. You need to offer the customer an attractive deal before the end of their current subscription. Good options here may be offering 3 free months to the end of their next subscription. Or you could offer them some sort of free gift when they renew.

This is an approach that has been used to great effect by Compare the Market , first with their meerkat toys, and then with their Meerkat Movies promotion.

Many businesses choose to set up promotional campaigns to help them make an impact when they enter new markets. To be truly effective, these campaigns need to take local customs and product preferences into account. But, like all the sales promotion examples mentioned above, exactly how you approach this type of campaign is up to you.

They can help businesses achieve all sorts of objectives alongside simply increasing sales. With the right promotions software, it's possible to campaigns that integrate many of these sales promotion examples together as one.

To find out more about sales promotions and promotions in general, explore the resources available in our content library. Industry insights from leading brands. The World's Most Powerful Promotion Engine. Wiener Strasse 10 Berlin Germany. One Boston Place, Suite Boston, MA United States. One GmbH.

All rights reserved. Get developer access. Book a demo. Marketing 4 Aug Henry Bewicke Content Writer. Jump to What is sales promotion? Sales promotion techniques Sales promotion examples In conclusion. Coupons actually serve as a medium for other promotional techniques, including:. Free products.

Loyalty points. Here are a few examples of creative coupon campaigns. Discounts as referral rewards. Coupons as referral rewards. Product bundle options.

Free items. To track which affiliate businesses customers have been referred from. To allocate rewards for the customer and the affiliate. This creative promotion idea was a success, achieving leads in the first 24 hours.

Questline Digital helped a Northeast energy utility promote paperless billing during the coronavirus pandemic. This campaign, which spoke to our virtual lifestyle during the pandemic, effectively increased conversions. When thinking of new program advertising ideas, be mindful of the current environment to create messaging that resonates with customers.

Segmentation is a best-practice solution to deliver promotional campaigns that connect with your customers. To take advantage of this creative promotion idea, segment your target audience into smaller groups with similar characteristics, including:.

Plus, your utility will see increased customer engagement and loyalty. When you send relevant, targeted communications, customers feel understood and appreciated. PSEG Long Island utilized segmentation and personalization to promote its time-of-use TOU rate program.

The emails sent to past TOU participants announced that the pilot rate program would no longer be available and encouraged them to choose from new TOU options. The campaign included detailed personalization for each customer, such as the annual savings they would expect to see on the new plan based on their current energy use and that amount calculated as weeks of free electricity.

The messages to both segments also promoted a bill credit as an extra incentive to switch. Another program advertising idea is to give your customers an eye-catching visual to increase engagement.