This allows them to segment their email list so they could send readers highly targeted content. The more segmented a list is, the higher the open-rate, click-through, and sales should be. E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot.

Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website.

Emil is the CMO of Drip. Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot. Guide, collect, and connect with customers beyond the inbox.

See every customer story through clear insights and data. Learn about the brands that trust Drip to engage their audiences and grow their revenue. Read Case Studies. Integrations Show submenu for Integrations Featured Integrations.

Facebook Custom Audiences. Shopper Activity API. Have a tool that would pair with Drip? If your platform would help us on our mission, we'd love to hear about it.

Get in touch. Resources Our best articles, guides, and how-to magic. Help Center Learn more about every Drip feature and how to use it with step-by-step instructions. Release Notes Discover all of the latest and greatest Drip product updates—including new products and features, enhancements, and bug fixes.

Get closer to your customers with Drip. Try Drip free Demo Drip Sign in. Blog Ecommerce May 24, 8 min read. By Emil Kristensen. Table of Contents. Melted Soapery 2. Airmid Beauty Secrets 3. Colorful Natalie 4. TOMS 5. Emil Kristensen Emil is the CMO of Drip.

Come for the automated marketing. Stay for the endless revenue growth. Start a day free trial, no credit card required. Try Drip today! Related posts. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers.

Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales.

Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it. Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective.

If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign. If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value.

You want to find out why your visitors abandon their carts or how you can improve your online store. You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions.

At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products. Because Brooklinen frames the invitation email around the giveaway, instead of the survey.

Completing the survey is only a simple condition to join and it takes two minutes. Positioning your surveys around a giveaway can help increase your completions and make your products desirable.

Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site. Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist.

With a minor addition, you can turn your giveaway page into an automated lead generation machine. While doing research for this article, I clicked dozens of dead giveaway links that lead to a page.

And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction.

Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed. Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list.

So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.

Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:. The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags.

So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway? Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands. And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store.

Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:. If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand.

That way, you get instant access to their customers plus you get to share the promotional costs. For this strategy to pay off, your collaboration needs to make sense.

Yet this campaign worked by leveraging nostalgia. Giveaways are one of our favorite strategies for generating ecommerce leads. But they only work if you get your targeting and placement right.

Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time. Find out for yourself by signing up for your day free trial today.

Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games. Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation.

Run multi-channel marketing strategies on autopilot. Guide, collect, and connect with customers beyond the inbox. See every customer story through clear insights and data. Learn about the brands that trust Drip to engage their audiences and grow their revenue. Read Case Studies.

Integrations Show submenu for Integrations Featured Integrations. Facebook Custom Audiences. Shopper Activity API. Have a tool that would pair with Drip?

If your platform would help us on our mission, we'd love to hear about it. Get in touch. Resources Our best articles, guides, and how-to magic. Help Center Learn more about every Drip feature and how to use it with step-by-step instructions. Release Notes Discover all of the latest and greatest Drip product updates—including new products and features, enhancements, and bug fixes.

Get closer to your customers with Drip. Try Drip free Demo Drip Sign in. Blog Ecommerce Marketing September 4, 17 min read.

By Whitney Blankenship. Table of Contents. Table of Contents: What is the Goal of Your Giveaway? When Should You Launch a Giveaway? How to Run a Successful Business Giveaway 11 of The Best Giveaway Ideas That Work and How to Execute Them.

Email number Days after launch Purpose 1 0 Confirm giveaway entry 2 1 Remind entrants of the competition prize and any key terms and conditions 3 3 Tell people how many entrants have signed up; share UGC examples if relevant 4 5 Announce the giveaway winner s 5 6 Share a discount code with non-winning participants.

Whitney Blankenship Whitney is the Content Marketing Manager of Drip. Come for the automated marketing. Stay for the endless revenue growth. Start a day free trial, no credit card required. Try Drip today! Related posts.

Learn more about Drip Email Customer Insights Automation Segmentation Onsite.

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Experiences That Boost Engagement. Easily create and run successful contests, giveaways, polls, coupons, forms, and more. Try Woobox For Free Daily Sweepstakes · Weekly Sweepstakes · Monthly Sweepstakes · Odd Entry Sweeps · Blog Giveaways · Free Samples & More. Canadian Contests. Single Entry Contests Doritos #NachoYourWay giveaway page. This example giveaway landing page starts with an attention-arresting, high-quality header image that captures the giveaway: Sample giveaways online

Written By: Stacey Sample party plates Stacey Onlibe. In the first step, Wallet-friendly vegetable discounts must Sample giveaways online Samplle you want. Typeform Complimentary product samples me attract more responses and Complimentary product samples higher response tiveaways than Sample giveaways online tools. Giveasays can play Complimentary product samples win games and take surveys, get cash-back from big retailers, and browse the net for cash. You will mostly find electrical items being given away on their site, such as laptops, mobile phones, and keyboards. Jump to the section you are most interested in, we suggest that you read the whole article though, you will get much more out of it. You can learn how to do a Twitter giveaway here.	For a brand like The White Company , which sells luxury homeware and clothing, the most obvious strategy is to offer up a fancy duvet set or a botanical candle as a prize. Visit our blog for ideas, tips, and examples. But while doing this, you can make your giveaway design more interactive to entice more people to join in. Benefits of participating — Lead by answering why people should enter your giveaway. So the more of it you can gather, the better. By following these tips, you can create a successful contest or giveaway that will help you to reach your target audience and achieve your marketing goals.	FreebieShark is updated daily with legit free samples, sweepstakes, instant win games, and more The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! Absolutely FREE Samples! Updated directory of samples & coupons. Pick the ones you want and receive them at home for free. Beauty, food, baby/children	Experiences That Boost Engagement. Easily create and run successful contests, giveaways, polls, coupons, forms, and more. Try Woobox For Free Below you'll find some excellent examples of Instagram Giveaways and marketing campaigns. 1. News-jacking Instagram Giveaway Example; 2 Doritos #NachoYourWay giveaway page. This example giveaway landing page starts with an attention-arresting, high-quality header image that captures the giveaway	Every day we update with the best free samples by mail, sweepstakes, giveaways and coupons from around the web. No scams, no surveys JUST FREE STUFF! The 5 Best E-Commerce Giveaway Examples You Can Copy · 1. Melted Soapery · 2. Airmid Beauty Secrets · 3. Colorful Natalie · 4. TOMS · 5. Revelry Big contest player or just got eyes on the prize? You can always find a great prize with our list of contests and giveaways
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We included it here for the free Facebook Timeline Contest app that they have available for the software. Facebook contests are a great way for marketers and site owners to grow their social media following and boost engagement.

Wishpond is a marketing platform that includes options for social media contests and competitions. However, if you already have your marketing needs covered by an awesome tool like OptinMonster, perhaps?

However, it does not have a WordPress giveaway plugin. Woobox is a free online giveaway tool and WordPress giveaway plugin that you can use to set up a contest on your WordPress site quickly and easily.

It uses shortcodes that make embedding on WordPress a breeze. KingSumo is a WordPress giveaway plugin created by AppSumo. You can use it to grow your email list through online contests.

Rafflecopter makes it easy to create and run giveaways on your site. The giveaway app is designed to work with any website without any coding skills needed. The downside is that adding giveaway entry options is a bit more complicated than it needs to be.

So it can be hard to customize what actions you want the user to take in order to be eligible to participate. Plus, when you create a giveaway, Rafflecopter will generate an embed code that you need to paste on your site.

Sign up for free with a limited features plan. Our pick for the best online giveaway tool and WordPress giveaway plugin is RafflePress. Get started with the premium version of RafflePress now!

Or, you can always grab the free version. These have been the best online giveaway apps, tools, and plugins that you can start using to get more engagement with your contest today. These articles will have everything you need to run more effective contests that bring you tons of new qualified leads.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission.

Most of these contests follow a similar format, offering followers the chance to win a prize in exchange for:. This is an easy way to reach new audiences on social media—although, clearly, there are no guarantees that those people will follow you or engage with your content let alone buy from you.

Rather than asking customers to comment on your social posts or give you their email address, task them with sharing photos and videos of them using and enjoying your product.

Referral campaigns are typically about generating sales instead of leads. So they tend to offer more attractive, guaranteed rewards. Rather than giving participants the chance to win a prize, you might offer a free product or even a cash incentive to both the referrer and the referred customer.

Like any type of promotion, it makes most sense to launch your giveaway campaign during slower sales periods for your brand. Beyond that, build your launch around times when engagement is highest across your chosen promotional channels. For instance, the best time to send emails is generally on Tuesdays and Thursdays….

Done well, promotional giveaways can grow your marketing list, generate customer referrals, and drive sales and revenue. Get it wrong and you risk devaluing your brand and turning off loyal customers. Here are five best practices to boost your chances of running a successful giveaway….

Or if you want to capture more email addresses, try targeting new customers visiting your website via onsite popups. The easiest solution is to give away your own products. With a little creativity, you might be able to identify a theme and prize that makes for a more engaging contest.

For a brand like The White Company , which sells luxury homeware and clothing, the most obvious strategy is to offer up a fancy duvet set or a botanical candle as a prize. Instead, it gave customers the chance to win a mini-break at a luxury cottage on the English coast:.

Because The White Company helped style the property, effectively creating a physical case study for its whole aesthetic ; something aspirational to inspire its audience.

As with the Haute Hijab example I shared earlier in this article, the most obvious approach is to make social engagement a key element of your campaign—prompting followers to comment on a post or tag a friend in order to enter. But you can also leverage platforms like Instagram and TikTok to raise awareness of your giveaway and direct followers to register on a dedicated competition landing page.

In the marketing world, simple is always best, and giveaways are no different. Sure, your legal team will likely want to cover your back with a bunch of terms and conditions. But the overarching rules of the competition—how to enter, what the prize is, and when the winner will be announced—should be easily digestible.

National lotteries are a good example. They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers. Anyone can understand it.

As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you. Because attractive but irrelevant prizes are spam magnets.

Instead, keep your prize relevant to your products and your value proposition. Before planning your next giveaway, make sure that it serves your conversion goals. Rather, it speaks to your buyer persona.

With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses. Take this example by J. Crew Factory :. The company hosts a spring giveaway on their site and creates a dedicated landing page for it. The big prize is a package that includes a gift card winners can spend on J.

If you want to make the prize more desirable, you can combine a gift card with other things, as J. Crew Factory does. This way, visitors will get the chance to try your products.

And it increases their likelihood of becoming return customers. Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox. One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest.

With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next. Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign.

Take a look at this example by Jysk Vin :. Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page.

With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter.

With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers. Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways.

Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes.

But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity.

They ask you to make a wishlist with their products, write why you should win, and send the company an email. Chubbies successfully leverage the holiday season with this humorous giveaway email. The only way to leverage Facebook traffic now is to run the giveaway offsite, using a tool like VYPER.

We are going to go through some of the best Facebook giveaway examples so that you can copy them word for word to replicate the success of these giveaways. Jump to the section you are most interested in, we suggest that you read the whole article though, you will get much more out of it.

There are two options when it comes to using contests on social media. You need to decide which one you would rather use.

Both contest options will grow your business faster than most marketing strategies. Each has pros and cons that you will need to consider. Contests and giveaways are a popular marketing strategy on Facebook and Instagram because they can help businesses achieve a variety of goals, such as:.

This is a simple Facebook giveaway idea that you can do quickly, but it is very limiting, and you can not collect much information on the people engaging.

Much more functionality and scalability. You can collect way more data, get way more out of your contestants, and have more advanced features to manage your contest. The Facebook giveaway example below is the page that links in posts, ads, emails, etc. redirect to.

You can see when they sign up, you collect the email, then give them the option to refer friends and complete actions follow, share, etc. Live landing page example. When using a contest tool like VYPER , you can get much more than just the email address.

Use things like bonus actions to build your following, get people to share your content, opt into messenger lists, and more. Plus, if you use an email marketing tool like Moosend in tandem to share your content, you can engage your customers, send them interactive content, and keep them informed on any future giveaways or contests.

The bonus actions really give you the leverage to incentivize any actions. One of our favorites is getting people to create user-generated content. We will go into more of these tactics later, but for now, check out the tips below on how to create awesome posts for your Facebook giveaways.

The next is marketing, social media management, and scaling it so thousands of people see it! One of the easiest ways to do this is through paid media. You can also do it organically, which we cover in a number of guides here.

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