You can offer this promo through email, website, or even through your products themselves. With vouchers and coupons, you encourage your customers to continue purchasing from your shop. A more subtle way of bringing in new customers is through referral discounts.

When current customers refer a friend or family to your business, offering discounts is a great way to keep customers in your brand. Having a loyalty or membership program for your brand is a highly effective sales promotion strategy.

This can be a motivator for customers to continue buying from your business. You can offer loyalty points, loyalty cards, or even members-only deals to encourage customers even more.

Related: Tips To Build A Promotion Strategy For Your School Event. Invite your customers to fill out surveys, profiles, or leave reviews to avail of a special discount or voucher. Similar to a limited-time offer, a flash sale offers a discount for only a limited, short period of time.

From its name, a flash sale creates a sense of urgency among customers, so they make any purchase decision quickly. Plus, you can announce your flash sale through a clear call to action.

Having a mystery promo can keep your customers interested. It easily captures attention, builds anticipation, and increases leads to your website. Counted as one of the more common sales promotion strategies, a tripwire is offering a low-priced, entry-level good to convert leads into customers.

This sales promotion helps build trust with your customers so that you can offer higher-priced products in the future. You can introduce new products, highlight items related to the holiday, or offer holiday-exclusive discounts to entice consumers.

Having anything interactive for your customers is another example of sale promotions. From games to contests and giveaways, you can do product promotion and interact with old and new consumers.

This increases brand exposure and further builds your social media presence. This is when a customer simply reaches a certain amount of purchase and gets a gift as a form of gratitude.

This is a common sales promotion in marketing that makes the customer spend a bit more but gets a valuable gift in return. Like a clearance sale, an end-of-season helps your business make more space for a new batch of products.

You can offer exclusive discounts and even spread the word through ads, text messages, emails, and more. Having a Birthday or Anniversary sale is a fun way to celebrate your brand or business.

This also gives consumers something to look forward to every year. When a user first finds your website, one way to entice them is to offer a first order discount. Having a discount or exclusive offer is one of the most effective examples of sale promotions that any business can do.

A celebrity or influencer using your brand can boost your sales. You can set a promo code for each celebrity that gives customers a discount when they use it. Having Branded Bundles are similar to Free Gift with Purchase and BOGO offers, but this time you have the option to partner with other brands and offer bundles.

With this, you can extend your product promotion to other potential customers too. An effective and inexpensive sales promotion in marketing is free samples. When you have a new product, let your users try it for a limited time for them to have a feel of it.

Remember, the best sales promotion strategies for your business will vary depending on your products, services, and target market. This guide provided a few ideas to get you started and some sales tips.

With the AI Copywriting tool, you can create textual content for events and product promotions. Timed popups are a type of website popup that appears after a set amount of time has passed since the visitor has arrived on the site. Timed popups can be set to appear after a few seconds, a few minutes, or even a few hours, depending on the desired goal of the popup.

They can be used to promote a limited-time offer, highlight a new product, or simply collect email addresses for future marketing efforts. They can also help increase conversions, build your email list, and grow your business.

There are plenty of sales promotion examples out there that you can look at to get a good idea about how to implement them for your business. One of the most impactful promotional marketing examples that will never go out of fashion is competitions and giveaways.

Competitions and giveaways are a tried and true way to win more customers and create buzz for your business. By offering a prize to a lucky winner, you can engage with your target audience, build brand awareness, and drive conversions.

The key to a successful competition or giveaway is to make it relevant and appealing to your target audience.

Consider offering a prize that is directly related to your products or services, or choose a prize that your target audience would find valuable and desirable. To maximize the impact of your competition or giveaway, consider using social media to spread the word and reach a wider audience.

Encourage your followers to share the competition with their friends and family, and consider offering an additional prize for the person who refers the most entrants.

The Beauty Spy presents one of the best promotional marketing examples in this case. The Beauty Spy, a makeup and skincare brand, is a great example of how contests and giveaways can be used to win more customers on social media.

One of their recent campaigns involved hosting a giveaway on Instagram for a basket of their most popular products. The giveaway was promoted across their social media channels, including Instagram and Facebook, and was a huge success.

Flash sales or limited-time price reductions can effectively win more customers and drive sales for your business. By offering a temporary discount or special offer, you can create a sense of urgency and motivate customers to make a purchase before the offer expires.

Consider using social media, email marketing, and other digital channels to spread the word and reach a wider audience. You can also use targeted ads to reach potential customers who are likely to be interested in your products or services. Swanson Vitamins , a leading provider of high-quality vitamins and supplements, is a great example of how flash sales can be used to win more customers.

The company promoted the sale on its website and through email marketing, and customers were encouraged to act quickly to take advantage of the limited-time offer. The result was a surge in sales and website traffic as customers flocked to take advantage of the discount. Also, by creating a sense of urgency with the limited-time offer, Swanson Vitamins was able to motivate customers to make a purchase, and many of them took the opportunity to stock up on their favorite supplements.

Offering a free trial or demo is a great way to win more customers and build trust with your target audience. By allowing customers to try your product or service for free, you can give them a taste of what you have to offer and demonstrate the value of your offering.

Once again, you can use social media, email marketing, and other digital channels to spread the word and reach a wider audience. When designing your free trial or demo, think about what would be most valuable to your target audience.

You can also offer a limited version of your product or service or a full-featured trial that allows customers to try everything your product or service has to offer.

SaaS products can serve as a great example of product promotion in terms of offering free trials, and Picreel is one of those products. Picreel offers a forever-free plan to all users to get more signups and conversions. One great thing about Picreel is that it offers all the features in the free plan, which helps users get an accurate and real-world experience with the tool.

This helps Picreel convince potential users with all its capabilities and convert a significant number of those customers. Buy one, get one free BOGO offers are a popular and effective way to win more customers and drive sales.

By offering a free product or service with a purchase, you can create a sense of value and encourage customers to make a purchase.

Here, it is advised to use targeted ads to reach potential customers who are likely to be interested in your products or services. Consider pairing popular products or offering complementary services for an added touch of value. Flat Tummy Co. Their approach to BOGO promotions has proven to be both effective and unique.

For instance, Flat Tummy Co. offered a BOGO deal on their popular Flat Tummy Shakes. Customers who purchased a pack of the shake could get a second pack for free, making it a compelling offer for anyone looking to improve their health and wellness.

The company heavily promoted the BOGO offer through its social media channels, targeting health-conscious individuals who follow them. Consider setting a short time frame for the offer, such as a hour flash sale, to create a sense of urgency and encourage customers to act quickly.

EnChroma , a company specializing in color-blindness glasses, understands the importance of providing customers with a seamless and convenient shopping experience. By providing this added value, EnChroma not only saves their customers money on shipping costs but also delivers a fast and efficient shopping experience.

This type of service can be especially attractive for customers who need their glasses quickly, such as those with upcoming events or urgent visual needs. Upselling and cross-selling are time-tested ideas for sales that can help you win more customers and increase revenue for your business.

So, how do you make sure your upselling and cross-selling efforts are successful while still being genuine and helpful to your customers? For example, consider suggesting a protective case or extended warranty if a customer is purchasing a new laptop and wishes to have a guarantee if they run into technical difficulties with the device.

This shows that you care about their specific needs and are offering them tailored solutions, not just trying to make a quick sale. Ikea is a master at upselling and cross-selling.

Customers are presented with related products and accessories when shopping on their website as they add items to their cart. Additionally, the website also showcases collections and room sets, encouraging customers to buy multiple items that work together to create a complete solution.

These types of promotions offer customers a tangible benefit for making a purchase and can be a great way to incentivize new and repeat business. The retailer might offer a discount code to customers who sign up for their email list. This incentivizes customers to make a purchase and provides the retailer with an opportunity to reach out to customers with additional promotions in the future.

The retailer might also offer a limited-time voucher code to their social media followers, encouraging them to share the code with their friends and family.

Who doesn't love a good deal? Ramp up your sales with these 26 examples of sales promotions for inspiration Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Let's take a look at 10 great limited-time offer examples that you can steal to boost your ecommerce sales

Sample offers and promotions - Totally Promotional's sample request program lets you try a product before you buy it. Simply hit “request a sample” to fill out the form Who doesn't love a good deal? Ramp up your sales with these 26 examples of sales promotions for inspiration Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Let's take a look at 10 great limited-time offer examples that you can steal to boost your ecommerce sales

Free trials give users complete access to products and services for a limited time without payment. The goal is for users to realize the benefit you bring to them and convince them to make a purchase when the free trial period runs out.

The most significant reason why consumers in the U. abandon their carts is due to high, unexpected extra costs like shipping. Buy one, get one free BOGO is when a business offers an additional free product to inspire customers to purchase an initial product. Customers like receiving free things, so offering a free product can inspire them to follow through with a purchase.

If you have a suite of products that add more value together than standing alone, bundling them for a discounted rate can make your offer more attractive.

This would appeal to prospects concerned about value and weighing their options with your competition in mind. Add-ons are a bit more flexible than bundles, as removing them won't affect payment terms. With that in mind, this route is great when needing to provide extra value without risk.

You might include throwing in a premium feature only available at a higher tier or giving them "extra" of something that otherwise has limits.

Subscriptions are a sales promotion as products are often sold at a lower rate if a user subscribes to a plan. If a customer were to simply buy the product or service each time they need it, they would end up paying more for the overall subscription cost.

For example, if you offer a free trial size item with every purchase, a customer in your loyalty program may be enticed to buy because they want to try something you offer without having to pay for it. Similarly, an extended payment term is another way to handle price objections and is a good choice for high-ticket sales because it makes the sticker price a little less intimidating.

All you have to do is spread out payments over a period that makes sense, like 3 months. By providing extended-use terms, you give the prospect more time to consider your solution's value before extracting value payment renewal from them. In the right situation, this builds confidence in your product and builds rapport.

The average cart abandonment rate is As a result, a valuable sales promotion idea is to send abandoned cart promotions. In practice, you can track when customers abandoned carts on your site, and follow up with a promotional email with a code or discount to incentivize a purchase follow through.

A great way to run a sales promotion is to partner with an influencer and leverage the relationship they have with their community. To add further incentive, the influencers you partner with can share a unique code or affiliate link that gives audiences a discount if they use it to make a purchase.

Swag is a promotion you provide to sow good will, interest, and loyalty. You can offer discounts on your products and services based on the locations your customers are in.

For example, you can run specific promotions if your customers visit specific storefronts. Customer feedback is crucial for business success, and you can combine it with a sales promotion to entice customers to give it. A discount can then incentivize customers to make a follow-up purchase.

If you work closely with other businesses, you can offer discount codes to customers that are also patrons of your partners, and vice versa. Leverage a healthy incentive focused on time savings or additional services.

But you need Kylas sales CRM to deliver the best value to your customers and improve your sales further. S ales promotion is the technique of ramping up your sales, acquiring new customers, and taking advantage of occasional opportunities.

This marketing strategy makes use of short-term campaigns to generate demand for a product or service. Businesses often use sale promotions to introduce new products, sell off existing inventory, and get new customers. The key element here is to give extra value to your customers in form of discounts, prizes, promotional products, etc.

In the next section, you will read about some of the best sales promotion examples that we have curated to help you boost your next sales offer. When businesses want to create a sense of urgency among their customer base to buy now, flash sales work great.

In simple terms, a flash sale is when an e-commerce store offers a promotion or discount for a limited period of time, ranging from just a few hours to a few days. When an offer comes with an expiration date, it drives traffic and cuts down hesitation.

Even research claims that sales promotions work way better when they are limited by time. Unsurprisingly, coupons and vouchers are the most popular sales promotion options. Because of their versatility and the possibility of unparalleled customization, you can make the most of them whenever you want to.

As they get people buying, you can expect them to turn profitable for you. Businesses that have their inventory overstocked or want to sell their complementary products often use coupons and vouchers for their promotion.

Customers love coupons too as all they have to do is just type in the code and they will get their discounts. Just like Hype did here by creating a sense of urgency. Gift cards work as a great way of sales promotion by making it easy for your customers to utilize the card balance with seamless transactions.

Gift cards let business owners track customers and prompt more relevant offers. You can also use QR codes or normal codes on the card to eliminate the chances of losing the card.

As gift cards can be customized to many levels, customers absolutely love them. Just like the Nykaa gift card lets you add as much as you want and offers options like sending it to someone as a gift. You can still generate a sense of urgency by creating a limited-time offer for a free product or sample added to an order.

Apart from adding free items to a cart, you can simply send a message to your customers via email, SMS, or any other channel you use to notify them about the free gift that they can get on buying something from you. Just like Kylas does here by offering a free trial for 15 days. The chances are when customers like their trials, they may become interested in buying them.

Four words: Free shipping. Free returns. When you offer free shipping, you eliminate this obstacle and give your customers a hesitation-free shopping experience. Not only this, but it also eliminates the hassle of paying for return shipping.

By eliminating these costs, you can get more repeat purchases. Just like this brand offering free shipping on everything customers buy from them.

The added timer keeps the customers informed that the shipping is free for only a certain period of time. There is no denying the fact that loyalty programs are really important for your marketing strategy. Free shipping can be a huge draw for online shoppers.

It allows customers to order more products without adding to the cost of their order. Flash sales are when an e-commerce store offers a discount or promotion for a limited, very short period of time.

In , an online retailer Woot. com began using flash sales to create a sense of urgency among consumers. This pushes consumers to make a purchase decision quickly. There are a variety of reasons that you might want to have a popup on your website.

Popups can bring in new customers, encourage repeat business from existing ones, and increase your brand recognition.

The key to a successful call-to-action button is to make it clear what you want your customers to do and to guide them toward the action. Here is another example of a flash sale with a countdown timer for National Puppy Day.

Email newsletters are a great way to keep in touch with your customers and encourage them to come back to your site.

A newsletter is a quick, easy way to inform your customers about the latest offers. If you have a store with daily deals or special discounts, you can use email newsletters for flash sales. Buy one get one is a marketing strategy that the world's largest retailers use to boost sales.

BOGO deals are commonly used by retailers to move inventory. This strategy is also called liquidation , and it can be a great way to clear out old stock at low prices. Sephora made a special tab on their website for all sales and offers and listed their BOGO offer.

Lifestyle discounts are incentives to boost the attractiveness of a particular lifestyle. Usually, these discounts are offered to veterans, seniors, teachers, or students.

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Sample offers and promotions - Totally Promotional's sample request program lets you try a product before you buy it. Simply hit “request a sample” to fill out the form Who doesn't love a good deal? Ramp up your sales with these 26 examples of sales promotions for inspiration Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Let's take a look at 10 great limited-time offer examples that you can steal to boost your ecommerce sales

Send a survey to gather information or offer an incentive to get new data. We have gathered the 8 best sales promotion examples, just for you.

Companies looking to increase sales of a product or service may find that offering an incentive can encourage customers to make a purchase. Free shipping can be a huge draw for online shoppers. It allows customers to order more products without adding to the cost of their order.

Flash sales are when an e-commerce store offers a discount or promotion for a limited, very short period of time. In , an online retailer Woot. com began using flash sales to create a sense of urgency among consumers.

This pushes consumers to make a purchase decision quickly. There are a variety of reasons that you might want to have a popup on your website. Popups can bring in new customers, encourage repeat business from existing ones, and increase your brand recognition.

The key to a successful call-to-action button is to make it clear what you want your customers to do and to guide them toward the action. Here is another example of a flash sale with a countdown timer for National Puppy Day. Email newsletters are a great way to keep in touch with your customers and encourage them to come back to your site.

A newsletter is a quick, easy way to inform your customers about the latest offers. If you have a store with daily deals or special discounts, you can use email newsletters for flash sales.

Buy one get one is a marketing strategy that the world's largest retailers use to boost sales. BOGO deals are commonly used by retailers to move inventory. This strategy is also called liquidation , and it can be a great way to clear out old stock at low prices.

Free shipping is number one on the list because it encourages customers to make a purchase. With this promo, a customer can buy more products without additional costs to their order.

Having free shipping also promotes bulk buying! A buy one, get one promo can easily capture the attention of your customer, making it one of the best examples of sale promotions. A clearance sale is another way for product promotion and clearing out excess inventory simultaneously.

Vouchers and coupons are other examples of sale promotions that are effective. You can offer this promo through email, website, or even through your products themselves.

With vouchers and coupons, you encourage your customers to continue purchasing from your shop. A more subtle way of bringing in new customers is through referral discounts.

When current customers refer a friend or family to your business, offering discounts is a great way to keep customers in your brand.

Having a loyalty or membership program for your brand is a highly effective sales promotion strategy. This can be a motivator for customers to continue buying from your business. You can offer loyalty points, loyalty cards, or even members-only deals to encourage customers even more.

Related: Tips To Build A Promotion Strategy For Your School Event. Invite your customers to fill out surveys, profiles, or leave reviews to avail of a special discount or voucher. Similar to a limited-time offer, a flash sale offers a discount for only a limited, short period of time. From its name, a flash sale creates a sense of urgency among customers, so they make any purchase decision quickly.

Plus, you can announce your flash sale through a clear call to action. Having a mystery promo can keep your customers interested. It easily captures attention, builds anticipation, and increases leads to your website.

Counted as one of the more common sales promotion strategies, a tripwire is offering a low-priced, entry-level good to convert leads into customers.

This sales promotion helps build trust with your customers so that you can offer higher-priced products in the future. You can introduce new products, highlight items related to the holiday, or offer holiday-exclusive discounts to entice consumers.

Having anything interactive for your customers is another example of sale promotions. From games to contests and giveaways, you can do product promotion and interact with old and new consumers.

The closer to the holiday peak you get, the more pressure there is to get rid of excess seasonal stock. This makes sales and stock an important balancing act.

To help increase the attractiveness of your time-limited holiday sale, try adding clear countdown timers to your promotions. This acts as an extra incentive for customers to complete purchases. There are many ways you can use sales promotions to re-engage and retain customers that have fallen off the radar.

This usually involves emailing them a custom discount coupon that will encourage them to buy from you again. But you can go one step further with a coupon that offers a discount on products you know they will like. This requires using data about their past purchases and preferences.

Remember that investing in customer retention is vital for the long-term success of your business. Customer retention is also much cheaper than customer acquisition — acquiring a new customer costs roughly five times more than retaining an existing one, according to Invesp.

Loyalty programs are another essential promotional technique used to retain customers. Or you can set up a loyalty program with loyalty tiers, where customers get better rewards depending on how many points they accumulate. Just like retaining customers, keeping active subscriptions is essential for the long-term health of your business.

Retaining subscriptions requires a slightly different approach. You need to offer the customer an attractive deal before the end of their current subscription. Good options here may be offering 3 free months to the end of their next subscription. Or you could offer them some sort of free gift when they renew.

This is an approach that has been used to great effect by Compare the Market , first with their meerkat toys, and then with their Meerkat Movies promotion. Many businesses choose to set up promotional campaigns to help them make an impact when they enter new markets.

To be truly effective, these campaigns need to take local customs and product preferences into account. But, like all the sales promotion examples mentioned above, exactly how you approach this type of campaign is up to you.

They can help businesses achieve all sorts of objectives alongside simply increasing sales. With the right promotions software, it's possible to campaigns that integrate many of these sales promotion examples together as one.

To find out more about sales promotions and promotions in general, explore the resources available in our content library. Industry insights from leading brands. The World's Most Powerful Promotion Engine.

Wiener Strasse 10 Berlin Germany. One Boston Place, Suite Boston, MA United States. One GmbH. All rights reserved. Get developer access. Book a demo. Marketing 4 Aug Henry Bewicke Content Writer. Jump to What is sales promotion? Sales promotion techniques Sales promotion examples In conclusion.

Coupons actually serve as a medium for other promotional techniques, including:. Free products. Loyalty points. Here are a few examples of creative coupon campaigns. Discounts as referral rewards. Coupons as referral rewards.

Product bundle options.