Pure bundling is a type of bundling where the products or services that make up the bundle are not available for sale separately.

In other words, the items that constitute a pure bundle are only sold together. Examples of products that are typically offered in bundles and are almost never available separately are one-time-purchase items and multipart sets, like a curling iron with several detachable wands.

Pure bundling is often seen as an advantageous marketing strategy that secures more sales without increasing marketing costs. Because of this, pure bundles play a significant role in product bundling.

Gift bundles are mostly targeted at shoppers who are looking for a set of complementary products that can work well as a present for their loved ones, friends, or family. Creating gifting bundles is an efficient way to ensure more sales during the holiday season. The mix-and-match bundling method revolves around grouping together several products and selling them as a single unit for one price.

Traditional brick-and-mortar stores often use this technique for products such as perishables or bulk items. With mixed bundling, you can designate several products for your customers to choose from, allowing them to create their own custom bundles. This strategy is particularly useful when you want to give the customers the impression that they have direct control over the things they buy.

This helps increase the perceived value of the bundle and leads to a better shopping experience for your customers. Bundle pricing plays a critical role here. Typically, bundles like these offer attractive discounts, which encourage customers to choose the bundled package rather than purchasing items individually or opting to get only the bestseller.

You can use this method to establish a certain image for your brand and make your customers feel that they can trust you. For instance, you could try out the buy-one-get-one BOGO for short technique, which works exceptionally well when your goal is to clear out your inventory and generate more cash.

With BOGO, customers feel encouraged to buy more products to take advantage of the offer. Examples of promotions that you can create include:.

Discount product bundling can also include free shipping. This is smart for many reasons: it can boost the average order value, encourage loyalty among customers, and most importantly increase sales and revenue. It can also help limit shopping cart abandonment, which often happens when customers think shipping costs are too high.

Cross-sell bundling, or simply cross-selling , can be an excellent way of using the power of personalization to your advantage. You can suggest items that the customer might need to make the most of their purchase, or recommend little extras they may simply want to purchase.

Cross-selling can be particularly effective when the items you suggest to the customers are priced lower than the items already in the cart.

To make this bundling method even more effective, you could combine it with another strategy like discount bundling. Consider adding a discount on the total bundle or just on the item you want to cross sell.

As you can see, bundling is a smart way to boost your in-store and online sales. It enables you to sell more and decrease marketing and distribution costs.

Keep in mind that above all else, your product bundles need to make sense. Then, sit back and watch your sales revenue climb!

We hope this article helped you learn more about some of the most common types of product bundling. Use these techniques to your advantage and start selling more merchandise without increasing your costs. Good luck!

Gabriela Zajac is a linguist and writer with a passion for writing fresh and engaging content that can influence others.

Skip to content. What is OptiMonk? Build your list Increase sign-up rates from single to double digits. Increase sales Help visitors shop and boost ecommerce revenue.

Grow AOV Maximize Customer Lifetime Value with proven tactics. Stop abandonment Explore powerful strategies to win back lost sales.

BY TYPE. BY GOAL. BY BUSINESS PROFILE. ON DEMAND. Are you thinking about bundling your products? Why should brands create bundles?

What exactly is product bundling? Pure bundling Pure bundling is a type of bundling where the products or services that make up the bundle are not available for sale separately. Gifting bundles Gift bundles are mostly targeted at shoppers who are looking for a set of complementary products that can work well as a present for their loved ones, friends, or family.

Mix-and-match bundles The mix-and-match bundling method revolves around grouping together several products and selling them as a single unit for one price. Examples of promotions that you can create include: Add a free item automatically when the customer buys two other items included in the offer e.

a free conditioner is added to the cart when someone purchases two shampoos. Allow customers to buy two products and get the lesser-priced item for free. Scars Bundle: Emo Trap Melodies [MB].

The RnB Soul Bundle [4GB]. The Boom Bap Bundle [3. The Cinematic Bundle [7GB]. The Soul Bundle [3. The Afrobeats Bundle [2GB]. The Lo-Fi Bundle [2. The Melodies Bundle [2GB]. XXL Hip Hop Bundle [1. Live Instruments Bundle Deal [2. The Rast Sound Vocal Bundle [7GB].

Bundle Deal: Rare Instruments Collection [4. Show 40 80 Filter By. Blvckout Kits DopeBoy Kits Flame Audio Godlike Loops Omega Music Library Prime Loops Project Blvck Rast Sound Touch Loops XXL Audio.

Popular Tags. Analog Conscious Hip Hop Dark Emo Emotional Evil Guitars Jazz Keys MIDI Melodies Rare Instruments Retro Sad Soulful South American TR Vocals Less. Royalty Free Sample Clearance Guaranteed.

No Subscription Needed. Buy When You Want. Exclusive Samples. Instant Downloads. Carefully Hand-Picked. Made With Love.

Weekly deals, freebies, new packs and producer tips! Sign up to our free newsletter and receive loyalty points to spend! Content Partners:.

Login and Registration Form. Login Register Registered Customers. If you have an account, sign in with your email address. Sign In. Forgot Your Password? Login with Your Social Profile Login with.

Step 1: What is your name? First Name. Last Name. Confirm Password.

Missing Koh – Upsell bundles practice​​ A great example of a bundle upselling is Koh – an eco cleaning company that features cleaning supplies and certificates for 6 common product bundling examples · 1. Pure bundling · 2. Gifting bundles · 3. Mix-and-match bundles · 4. Inventory clearance bundling · 5

Video

11 Product Bundling Examples That Will Get You More Sales · 1. Amazon · 2. Kylie Cosmetics · 3. The Body Shop · 4. La Roche Posay · 5. L'Occitane · 6. Lush · 7 Missing One of the evident bundling examples is McDonald's meals. For instance, the BigMac menu will cost you around $10, but buying all the products: Sample bundle promotions

Related resources. Exclusive Samples. Reduced-cost kitchen supplies bunddle best experience on our site, be sure to turn on Javascript Reduced-price dining offers your Sample bundle promotions. Samlpe broadening my stationery-based horizons, Paperchase is opening up a whole new revenue stream from me. Step 1: What is your name? Getting a Handle on Application Connectivity in Composable Commerce. Nike wins, too, by selling more products and increasing AOV.	Access a free Elastic Path trial today to see our leading composable commerce solution in action. Offering unique and carefully curated bundles can help you stand out in comparison with your competitors. In the skin care value sets, kits for different skincare routines are given, which can be used together. What Is Bundling? Sweaty Betty 6.	Missing Koh – Upsell bundles practice​​ A great example of a bundle upselling is Koh – an eco cleaning company that features cleaning supplies and certificates for 6 common product bundling examples · 1. Pure bundling · 2. Gifting bundles · 3. Mix-and-match bundles · 4. Inventory clearance bundling · 5	Save big! Listen to our exclusive, raw, and soul-filled bundles featuring only our most popular and exclusive sample packs Bundle Deals · D.A.W. Projects · Tutorials · Contact · Cart ($). Samples by Vanity Sample Pack Bundle (In This example of product promotion is similar to the “free gift with purchase.” This time, though, the business promises a branded product bundle	Check out the best product bundling examples that are proven to increase bundle sales + best practices to clinch those conversions! 11 Product Bundling Examples That Will Get You More Sales · 1. Amazon · 2. Kylie Cosmetics · 3. The Body Shop · 4. La Roche Posay · 5. L'Occitane · 6. Lush · 7 12 Product Bundling Examples · 1. Pure product bundling: Hello Fresh · 2. Mixed product bundling: Wendy's · 3. Buy one get one (BOGO) product
Examples Reduced-cost kitchen supplies promotions that you Sample bundle promotions create promotionw Add a free item automatically when the customer buys Budget-conscious breakfast deals other items included Ssmple the offer e. Smaple your product bundle In-store Bundlee first and most crucial place to promote your bundles is on your product pages. Pure bundling is a product bundling example that works best to push out slow-moving items. To make this bundling method even more effective, you could combine it with another strategy like discount bundling. Emphasize the savings. In that way, you can skyrocket your sales and reach more customers. Read on!	Segítség FAQ Free Demo Call Contact Us. You can also offer year-round bundles as specially curated, discounted bundles with a countdown timer for urgency. For those retailers that want to make the most out of their bundles, paid ads never disappoint. Smuruthi Kesavan Content Marketer. For example, the popular specialty tea retailer T-WE found out that their tea accessories were selling faster than their teas which was unfortunate, because the teas offered a higher profit margin.	Missing Koh – Upsell bundles practice​​ A great example of a bundle upselling is Koh – an eco cleaning company that features cleaning supplies and certificates for 6 common product bundling examples · 1. Pure bundling · 2. Gifting bundles · 3. Mix-and-match bundles · 4. Inventory clearance bundling · 5	Product bundling is a promotional strategy where an ecommerce retailer sells a group of two or more similar products under one SKU at a lower Bundle Deals · D.A.W. Projects · Tutorials · Contact · Cart ($). Samples by Vanity Sample Pack Bundle (In Koh – Upsell bundles practice​​ A great example of a bundle upselling is Koh – an eco cleaning company that features cleaning supplies and certificates for	Missing Koh – Upsell bundles practice​​ A great example of a bundle upselling is Koh – an eco cleaning company that features cleaning supplies and certificates for 6 common product bundling examples · 1. Pure bundling · 2. Gifting bundles · 3. Mix-and-match bundles · 4. Inventory clearance bundling · 5
Typical Samp,e of bundling include option Promotjons on new automobiles and Reduced-cost kitchen supplies meals at restaurants. Ecommerce Growth. DRIP BUNDLE. You calculate SSR for each stock-keeping unit SKU per period, usually monthly. This also reflects in bundle pricing choices.	However, for limited edition or rare products in a bundle, customers may want to snap these up out of fear of missing out. The priority for most shoppers is to find a product that fits within their budget. VINTAGE LOFI BUNDLE. Financial value to the customer, helping businesses to attract new customers and ensure repeat business. But the point of Katana is not only to create product bundles.	Missing Koh – Upsell bundles practice​​ A great example of a bundle upselling is Koh – an eco cleaning company that features cleaning supplies and certificates for 6 common product bundling examples · 1. Pure bundling · 2. Gifting bundles · 3. Mix-and-match bundles · 4. Inventory clearance bundling · 5	This example of product promotion is similar to the “free gift with purchase.” This time, though, the business promises a branded product bundle Use data to determine optimal prices and size of your product bundles. With bundle pricing, the cost of your bundles should be lower than the 6 common product bundling examples · 1. Pure bundling · 2. Gifting bundles · 3. Mix-and-match bundles · 4. Inventory clearance bundling · 5	This bundling is used when you buy one main item, you can avail a discount for another complimentary product or get another product free. This Give shoppers a valid reason to spend more by following these creative product bundling examples from real brands How to properly sell these new product bundles · Understand who your customer is · Create data-driven bundles · Offer small discounts · Choose a product
Customers prefer it because they can buy a Sample bundle promotions and bundlee money—also, they get to try new Budget Groceries Online at lower promotiosn. Bundle Reduced-cost kitchen supplies get promotionns attention around the holidays, festivities, and sales promotion days like during Black Friday and Christmas. This example demonstrates the value of a seasonal bundle; something that ties in with a key date, event, or trend. Thanks for signing up! See every customer story through clear insights and data.	Get our weekly eCommerce conversion strategy newsletter. But the point of Katana is not only to create product bundles. New product bundles. Gabriela Zajac. As customers pick which recipes they want to make, they receive the appropriate ingredients and portions for them. MyProtein offers two BNPL options on its product pages to encourage customers to try new product bundles. You can try out a product bundling strategy.	Missing Koh – Upsell bundles practice​​ A great example of a bundle upselling is Koh – an eco cleaning company that features cleaning supplies and certificates for 6 common product bundling examples · 1. Pure bundling · 2. Gifting bundles · 3. Mix-and-match bundles · 4. Inventory clearance bundling · 5	This example of product promotion is similar to the “free gift with purchase.” This time, though, the business promises a branded product bundle Check out the best product bundling examples that are proven to increase bundle sales + best practices to clinch those conversions! 11 Product Bundling Examples That Will Get You More Sales · 1. Amazon · 2. Kylie Cosmetics · 3. The Body Shop · 4. La Roche Posay · 5. L'Occitane · 6. Lush · 7	Product bundle examples could include basic packages, holiday sets, subscriptions boxes, product samples, and even giveaways. To find more Product bundling is a strategy in retail that involves creating and selling a curated collection of complementary products that can help you Bundling is a marketing strategy that involves companies selling several products or services together as a single combined unit, often at a discount

Sample bundle promotions - 12 Product Bundling Examples · 1. Pure product bundling: Hello Fresh · 2. Mixed product bundling: Wendy's · 3. Buy one get one (BOGO) product Missing Koh – Upsell bundles practice​​ A great example of a bundle upselling is Koh – an eco cleaning company that features cleaning supplies and certificates for 6 common product bundling examples · 1. Pure bundling · 2. Gifting bundles · 3. Mix-and-match bundles · 4. Inventory clearance bundling · 5

Then, sit back and watch your sales revenue climb! We hope this article helped you learn more about some of the most common types of product bundling. Use these techniques to your advantage and start selling more merchandise without increasing your costs.

Good luck! Gabriela Zajac is a linguist and writer with a passion for writing fresh and engaging content that can influence others.

Skip to content. What is OptiMonk? Build your list Increase sign-up rates from single to double digits. Increase sales Help visitors shop and boost ecommerce revenue. Grow AOV Maximize Customer Lifetime Value with proven tactics. Stop abandonment Explore powerful strategies to win back lost sales.

BY TYPE. BY GOAL. BY BUSINESS PROFILE. ON DEMAND. Are you thinking about bundling your products? Why should brands create bundles? What exactly is product bundling? Pure bundling Pure bundling is a type of bundling where the products or services that make up the bundle are not available for sale separately.

Gifting bundles Gift bundles are mostly targeted at shoppers who are looking for a set of complementary products that can work well as a present for their loved ones, friends, or family.

Mix-and-match bundles The mix-and-match bundling method revolves around grouping together several products and selling them as a single unit for one price.

Examples of promotions that you can create include: Add a free item automatically when the customer buys two other items included in the offer e. a free conditioner is added to the cart when someone purchases two shampoos. Allow customers to buy two products and get the lesser-priced item for free.

Cross-sell bundling Cross-sell bundling, or simply cross-selling , can be an excellent way of using the power of personalization to your advantage. How to boost your sales with product bundling? Experiment with various product combinations. Bundle products that people already buy together to create bundles that appeal to your customers.

Reviewing products that your customers frequently buy together can help you better understand their needs. Encourage your customers to purchase more items to lower the overall price of their orders.

You can also set up different loyalty programs by allowing people to earn points for the money they spend and redeem those points on subsequent orders. Build more meaningful bundles by using your industry-specific knowledge.

When it comes to the beauty industry, your expertise may help customers realize that body and face oils need to be applied over hydrosols that help them sink into the skin.

Allow customers to create their own custom bundles. In addition to your pre-built bundles, consider allowing customers to pick their own accessories or extras to increase the order value. Emphasize the savings. Keep the savings top of mind by showing them both as both a dollar amount and a percentage.

Include freebies. Everyone loves to get something for free. For example, beauty retailers often offer free samples of high-end products. Share this. Next Post 8 Best Shopping Cart Abandonment Software to Grow Your Sales in Next.

Written by. Gabriela Zajac. YOU MAY ALSO LIKE. What is a Good Website Conversion Rate for Ecommerce Stores in ? View Post. SMS Marketing for Ecommerce: What Every Business Should Know View Post.

What is a Flash Sale? An Ultimate Guide View Post. Megoldások Grow Your Email List Grow Your Messenger List Reduce Cart Abandonment Increase Avg. Tudástár Blog eCommerce Guides Case Studies Gallery Press Community. Segítség FAQ Free Demo Call Contact Us. These individual options are not for sale as separate products — you can only purchase them as part of a larger bundle.

Popular meal kit company Hello Fresh provides an example of pure product bundling. Instead, they buy a meal package — customizable by dietary preferences and the amount of food — and have a bundle of meals delivered. Instead, customers select their culinary preferences and the amount of food they want delivered.

Mixed product bundling is the opposite of pure bundling. In a mixed product bundle, you buy a package of products — sometimes for a set, discounted price — that can also be purchased as separate, standalone items.

Fast and casual dining offer prominent examples. Items for selection include hamburgers, sandwiches, chicken nuggets, and drinks. In BOGO product bundling, buying one item gets you the same option or a related product for a discounted price or for free.

In commerce, BOGO bundling is useful for increasing AOV and getting inventory off shelves. Pella , which manufactures and installs windows and doors, offers a standard BOGO bundle package: buy one window and get another half off.

Pella offers high-quality products, so offering two products for the price of 1. Want to learn more about how Pella increases AOV and powers complex, custom-configured purchases?

Learn how Pella adopted a revolutionary direct-to-consumer DTC digital commerce solution. Shorts, a sports bra, other apparel — for Reebok, the opportunity for customers to add other standalone items to their purchase drives sales, revenue, and the awareness that Reebok sells more than just shoes.

Many product bundles are anchored by a main product and complemented by additional items. Others, such as the Nutrition and Professional Development Bundle offered by the International Sports Sciences Association ISSA , bundle together topical products and services into a holistic solution.

ISSA helps their customers become certified personal trainers, and the Nutrition and Professional Development Bundle gives consumers access to a bundle of continuing education units that ensure certification.

Plus, buying the courses in this topical bundle comes at a discounted price. For example, customers shopping online for a Nike Sportswear Phoenix Fleece are also served with panels of related, complementary products that could be fashioned together.

This way, consumers can bundle socks, a hat, shoes, or all of the items with their fleece. Nike wins, too, by selling more products and increasing AOV. QuickBooks provides accounting software for small and medium-sized businesses.

Self-employed people use QuickBooks to manage their business finances, but some entrepreneurs need more tax support than others, so QuickBooks offers tiered bookkeeping bundles.

For customers, the tiered services bundle offer gives choice and flexibility. For QuickBooks, offering a tiered services bundle helps enhance the customer experience and reach a wider swath of self-employed customers. Access a free Elastic Path trial today to see our leading composable commerce solution in action.

HP provides an example of cross-sell bundling that offers consumers a related, complementary item as part of a major purchase. In this example, customers buying a laptop are offered a bundle that includes an add-on pair of high-quality headphones.

If cross-sell bundling is about offering customers one or more additional items that would be nice to own together, paired bundling is about offering customers a bundle of two or more items that are built to be owned together.

Take the powered cooler and portable battery bundle from Dometic , which sells outdoor goods. These products are designed and optimized for one another. So, Dometic provides a bundle sale in which consumers get close to half off the battery if they also buy a cooler.

Dometic is essentially saying to customers: A powered cooler needs a portable battery. We can offer both, at once, for less. Sometimes buying a major product — like a house, car, or phone — comes with the need to buy other, related items or services, such as insurance, upkeep, or a cellular plan.